新华社上海1月3日电（记者陈爱平）在冰场雪场许下对"老己"新一年的祝愿，在"非遗市集"上选购精美时尚的"非遗伴手礼"，在博物馆为一件件 珍贵展品惊叹，在森林公园登高、跑步迎接活力满满的新年……2026年元旦，人们以更丰富多元的文旅活动乐享假期。 2025年12月31日晚，上海徐汇滨江西岸梦中心的水岸露天冰场热闹非凡，人们欣赏冰上钢琴、冰舞表演，倒数"5、4、3、2、1！"迎接2026年的到 来。位于临港新片区的耀雪冰雪世界新增沉浸式空中演艺"奇幻雪境——星河漫雪秀"，迎来超5万人次游客。上海乐高乐园、上海欢乐谷等主题乐 园也分别增设冰场、营造人工雪景等，丰富人们消费体验。 作为冬季旅游"风向标"，冰雪游占据元旦假期"C位"。据多个旅游平台数据，假期全国客流量最大的前20条航线中，上海、广州往返哈尔滨，郑州 往返乌鲁木齐，杭州往返沈阳等"冰雪游"航线占比高达四成，部分航班早早售罄。 上海春秋旅游数据也显示，2026年元旦假期国内游产品预订人次同比增长超过50%，其中冰雪目的地贡献较大。上海春秋旅游副总经理周卫红介 绍，来自长三角、珠三角地区的冰雪运动爱好者，正逐渐成为中国北方冰雪运动及冰雪旅游的重要客流。 冰雪 ...

Core Themes - The consumer market in 2025 is characterized by two main themes: "Rational Return" and "Experience Upgrade" [1] - "Rational Return" indicates consumers are focusing more on the actual value of products, considering functionality, safety, and durability [1] - "Experience Upgrade" reflects consumers' expectations for a complete experience throughout the consumption process, beyond mere transactions [1] Cultural and Tourism Experience - The cultural tourism market has seen significant growth, with "Intangible Cultural Heritage" tourism gaining popularity, evidenced by a 387% increase in searches for "Intangible Cultural Heritage Experience" on Meituan during the Spring Festival [2] - Traditional tourism is evolving, with hotels adopting "Healing Economy" concepts, offering wellness-focused travel experiences [3] - Young consumers are driving innovation in the cultural tourism sector, with new forms of travel like "County Tours" gaining traction [4] - Theme parks and attractions are experiencing a surge, with a 70% increase in bookings for theme parks during the summer of 2025 [4] - Domestic theme parks are thriving, with notable examples like Henan Wansui Mountain's revenue reaching 1.068 billion yuan in the first ten months of 2025 [5] AI Content Explosion - 2025 marks a significant year for AI, with applications like DeepSeek gaining popularity and AI-generated content becoming prevalent in advertising and social media [8][9] - AI-generated music has also made strides, with AI artists achieving notable chart success, indicating a shift towards a "full-stack upgrade" in the AI music industry [10] Culinary Trends - The culinary market in 2025 is witnessing a trend called "Taste Crossovers," where traditional foods are innovatively combined to meet complex consumer demands [11][14] - Social media plays a crucial role in popularizing these culinary trends, with unique food combinations becoming viral sensations [15] Technology Penetration - The digital consumer market is seeing a resurgence in products like action cameras and 3D printers, with action camera sales increasing by over 252% in 2025 [15][17] - The affordability of these technologies is lowering entry barriers for young consumers, making them more accessible [17][18] Quality Awakening - The concept of "Rational Consumption" has evolved, with consumers now considering a range of options including "Premium Alternatives" and "Value Alternatives" based on their needs and budget [19][20] - This shift reflects a more nuanced understanding of value, where consumers prioritize quality and experience over mere cost [20][21] National Trend Evolution - The "Guochao" (National Trend) movement has matured, focusing on integrating traditional culture with modern product innovation, leading to a market size expected to exceed 2.5 trillion yuan in 2025 [22][23] - This evolution emphasizes quality and depth over superficial trends, with brands increasingly blending traditional craftsmanship with contemporary demands [23][26] Emotional Value in Consumption - The concept of "Heart-Price Ratio" has emerged, highlighting the importance of emotional value alongside traditional price-to-quality considerations [27][28] - Consumers are increasingly seeking products that resonate emotionally, reflecting a shift from material satisfaction to emotional fulfillment [28][29] Abstract Consumption - The rise of "Abstract Consumption" is characterized by experiences that prioritize emotional engagement over traditional performance metrics, with events and products designed to foster community and shared experiences [29][32] - This trend illustrates a broader cultural shift among younger consumers towards valuing emotional connections and social identity through their purchases [32][33] Summary - The consumer market in 2025 is defined by a blend of rationality and diverse demands, with brands needing to adapt to new consumer expectations and experiences [33]

Group 1 - The core themes of the 2025 consumer market are "rational return" and "experience upgrade," reflecting consumers' focus on product value and the overall consumption experience [1] - The cultural tourism market has seen significant growth, with searches for "intangible cultural heritage experiences" increasing by 387% and "intangible cultural heritage crafts" by 790% during the Spring Festival [2] - Young consumers are driving innovation in the cultural tourism industry, with new trends like "slow travel" and significant increases in theme park bookings, with a 70% rise in reservations for theme parks during the summer of 2025 [4][5] Group 2 - The AI content explosion in 2025 has transformed advertising and media, with AI-generated images and videos becoming prevalent, impacting consumer engagement [8][10] - AI music has gained traction, with AI-generated songs achieving notable chart success, indicating a shift in the music industry towards AI integration [10][11] - The trend of "cross-border flavors" in the food industry reflects consumers' complex demands for innovative food combinations, such as the popular "liver crispy potato" dish [14][17] Group 3 - The digital consumer market is experiencing a shift towards "technology sinking," with products like action cameras and 3D printers finding new growth among younger consumers [18][20] - The sales of action cameras reached 4.76 million units in 2025, marking a 252% increase, while 3D printer prices have dropped significantly, making them more accessible [20][23] - The concept of "heart-price ratio" has emerged, emphasizing emotional value and social identity in consumer choices, moving beyond traditional price-performance metrics [34][36] Group 4 - The evolution of "national tide" reflects a deeper integration of traditional culture with modern product innovation, with the market expected to exceed 2.5 trillion yuan in 2025 [30][31] - The focus on quality and cultural depth in national tide products is evident in the fashion industry, where traditional techniques are combined with contemporary designs [31][33] - The rise of new Chinese-style beverages, such as tea-infused craft beers, showcases the blending of cultural elements with modern consumption trends [33] Group 5 - The 2025 consumer market is characterized by a dual focus on rational and emotional values, with brands needing to adapt to diverse consumer demands [45] - The shift from a single value-driven consumption model to a more nuanced approach that includes emotional experiences is reshaping market dynamics [45] - Brands must evolve their product offerings and marketing strategies to align with the changing consumer landscape, emphasizing the importance of understanding user needs [45]

Group 1 - The core viewpoint of the articles highlights the significant growth in domestic tourism during the Dragon Boat Festival, driven by cultural experiences and family-oriented travel trends [1][2][3][4] - The average hotel prices during the Dragon Boat Festival have decreased compared to the May Day holiday, making travel more affordable [1] - The Ministry of Transport forecasts a total of 657 million cross-regional trips during the Dragon Boat Festival, with a daily average of 219 million trips, reflecting a year-on-year increase of 3.0% [1] Group 2 - Cultural experiences, particularly related to the Dragon Boat Festival, have become a major attraction, with a 2.5 times increase in searches for keywords like "dragon boat" and "zongzi" [2] - The popularity of destinations like Foshan has surged, with flight orders increasing by 138% and hotel bookings by 51% compared to last year [2] - The rise of "multi-child economy" is evident, with over 50% increase in family room bookings and 40% increase in family ticket purchases for attractions during the holiday [3] Group 3 - Self-driving and high-speed rail travel have gained popularity, with top destinations for self-driving trips including Shanghai, Guangzhou, and Beijing [4] - "Destination group tours" have become a new trend, with popular packages like "5-day tour in Beijing" and "3-day tour in Nanjing" seeing high booking rates [4]