月活增长势头普遍放缓 易观千帆数据显示，2025年9月证券类App活跃人数约1.75亿，环比增长0.74%，同比增长9.73%，创下 2025年以来的月度新高。 《每日经济新闻》记者注意到，从过去一年的整体表现来看，2025年9月的活跃人数规模持续走高，仅 低于2024年10月的1.84亿人和2024年11月的1.78亿人，在这12个月中位居第三。 与此同时，数据进一步显示，从月活规模看，前十券商自营App里，华泰证券旗下涨乐财富通月活 1195.17万人与国泰海通君弘的1029.22万人均处于千万人级梯队，延续头部"双雄"格局；平安证券以 879.75万人月活位居第三；中信证券信e投、招商证券、国泰海通通财、中信建投证券蜻蜓点金、广发 证券易淘金的月活处于697万至726万人区间；方正证券小方和中国银河证券月活较为接近，都在644万 人左右。 相比8月券商App月活的环比普涨，9月该数据呈现有增有减的分化格局。中小券商中，国金佣金宝月活 达88.81万人，环比增速达12.08%；国海金探号月活超89万人，环比增速超6%；西部证券、长江e号的 月活环比增速也均超5%。头部阵营中，华泰涨乐财富通、中国银河证券环 ...

《每日经济新闻》记者注意到，易观千帆近日发布的最新数据显示，2025年9月证券类App活跃人数约 1.75亿，环比增长0.74%，同比增长9.73%，不仅延续2025年以来的回升态势，更一举刷新年内单月纪 录。 数据显示，头部券商自营App格局稳固，中小券商增速分化显著，App的用户黏性竞争与全场景智能转 型，成为存量市场下的焦点。 月活增长势头普遍放缓 有券商财富人士指出，整体而言，头部券商App在日活赛道的竞争格局已初步固化，中小券商突围仍需 突破用户规模与黏性的双重门槛。 相比8月券商App月活的环比普涨，9月该数据呈现有增有减的分化格局。中小券商中，国金佣金宝月活 达88.81万人，环比增速达12.08%；国海金探号月活超89万人，环比增速超6%；西部证券、长江e号的 月活环比增速也均超5%。头部阵营中，华泰涨乐财富通、中国银河证券环比增速均超1%。相反，东北 证券融e通、南京证券金罗盘环比均下跌超2%。 易观千帆证券业咨询专家杨玲指出，9月券商App头部效应进一步加剧，华泰涨乐财富通与国泰海通君 弘月活稳居千万人以上，构筑了牢固的第一梯队。不过从整体来看，9月券商App月活增长势头普遍放 缓，部分券 ...

Core Insights - The active user count for securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [1][2] User Activity Trends - The active user count in September 2025 is the third highest in the past year, only lower than October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong maintained over 10 million active users, solidifying their top positions [2][3] - Smaller brokerages showed significant growth disparities, with some like Guojin's Commission Treasure and Xibu Securities experiencing notable increases, while others faced declines [3] Daily Active Users - Huatai's Zhangle Wealth led in daily active users with 4.378 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users is becoming more established, with smaller firms needing to overcome challenges in user scale and engagement [4] AI Integration in Brokerage Operations - The operational logic of brokerages is shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions like stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is witnessing a comprehensive AI transformation, moving from isolated intelligence to full-scenario integration, with AI becoming a core driver for user operations and wealth management [6]