Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user numbers for securities apps have shown a consistent upward trend in 2025, ranking third in the past 12 months, only behind October and November 2024 [2] - Among the top ten brokerage apps, Huatai Securities' "Zhangle Caifutong" and Guotai Junan's "Junhong" maintained over 10 million active users, solidifying their leading positions [2][3] - The user engagement among smaller brokerages varied significantly, with some like Guojin's "Yongjinbao" and Guohai's "Jintan" showing strong month-on-month growth, while others experienced declines [3] Daily Active Users - In terms of daily active users, Huatai's app led with 4.38 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users has begun to solidify, with five apps surpassing 3 million daily users [4] Operational Changes - The competitive landscape for brokerage apps is shifting, with a focus on enhancing user engagement through AI technology and wealth management strategies [5][6] - The launch of Huatai's independent AI application "AI Zhangle" signifies a move towards integrating AI capabilities across key functions such as stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is transitioning from a focus on traffic expansion to a model driven by technology and service, aiming for value-driven operations in a competitive environment [6]

Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user count in September 2025 is the third highest in the past year, only behind October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong have monthly active users exceeding 10 million, maintaining a strong competitive position [2][3] - Smaller brokerages show significant variance in growth rates, with some like Guojin's Commission Treasure and Guohai's Jintan achieving month-on-month growth rates of over 6% [3] Daily Active User Dynamics - The daily active user (DAU) distribution shows a clear tiered structure, with Huatai Zhangle Wealth leading at 4.38 million DAUs, followed by Ping An Securities and GF Securities [4] - Five brokerage apps have DAUs exceeding 3 million, indicating a solidified competitive landscape among top firms [4] Operational Shifts in the Industry - The operational logic of brokerages is undergoing profound changes, shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - The launch of Huatai Securities' AI Zhangle marks a significant step in this transformation, integrating AI capabilities across key investment and trading scenarios [6] - The industry is moving towards a model where AI is central to user engagement and wealth management, indicating a shift from mere traffic expansion to value-driven operations [5][6]

Core Insights - The active user count for securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [1][2] User Activity Trends - The active user count in September 2025 is the third highest in the past year, only lower than October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong maintained over 10 million active users, solidifying their top positions [2][3] - Smaller brokerages showed significant growth disparities, with some like Guojin's Commission Treasure and Xibu Securities experiencing notable increases, while others faced declines [3] Daily Active Users - Huatai's Zhangle Wealth led in daily active users with 4.378 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users is becoming more established, with smaller firms needing to overcome challenges in user scale and engagement [4] AI Integration in Brokerage Operations - The operational logic of brokerages is shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions like stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is witnessing a comprehensive AI transformation, moving from isolated intelligence to full-scenario integration, with AI becoming a core driver for user operations and wealth management [6]