Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user numbers for securities apps have shown a consistent upward trend in 2025, ranking third in the past 12 months, only behind October and November 2024 [2] - Among the top ten brokerage apps, Huatai Securities' "Zhangle Caifutong" and Guotai Junan's "Junhong" maintained over 10 million active users, solidifying their leading positions [2][3] - The user engagement among smaller brokerages varied significantly, with some like Guojin's "Yongjinbao" and Guohai's "Jintan" showing strong month-on-month growth, while others experienced declines [3] Daily Active Users - In terms of daily active users, Huatai's app led with 4.38 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users has begun to solidify, with five apps surpassing 3 million daily users [4] Operational Changes - The competitive landscape for brokerage apps is shifting, with a focus on enhancing user engagement through AI technology and wealth management strategies [5][6] - The launch of Huatai's independent AI application "AI Zhangle" signifies a move towards integrating AI capabilities across key functions such as stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is transitioning from a focus on traffic expansion to a model driven by technology and service, aiming for value-driven operations in a competitive environment [6]

Core Insights - The active user base of securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2][3] User Engagement Trends - The active user count in September 2025 is the third highest in the past year, only behind October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong have monthly active users exceeding 10 million, maintaining a strong competitive position [2][3] - Smaller brokerages show significant variance in growth rates, with some like Guojin's Commission Treasure and Guohai's Jintan achieving month-on-month growth rates of over 6% [3] Daily Active User Dynamics - The daily active user (DAU) distribution shows a clear tiered structure, with Huatai Zhangle Wealth leading at 4.38 million DAUs, followed by Ping An Securities and GF Securities [4] - Five brokerage apps have DAUs exceeding 3 million, indicating a solidified competitive landscape among top firms [4] Operational Shifts in the Industry - The operational logic of brokerages is undergoing profound changes, shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - The launch of Huatai Securities' AI Zhangle marks a significant step in this transformation, integrating AI capabilities across key investment and trading scenarios [6] - The industry is moving towards a model where AI is central to user engagement and wealth management, indicating a shift from mere traffic expansion to value-driven operations [5][6]

Core Insights - The active user count for securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [1][2] User Activity Trends - The active user count in September 2025 is the third highest in the past year, only lower than October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong maintained over 10 million active users, solidifying their top positions [2][3] - Smaller brokerages showed significant growth disparities, with some like Guojin's Commission Treasure and Xibu Securities experiencing notable increases, while others faced declines [3] Daily Active Users - Huatai's Zhangle Wealth led in daily active users with 4.378 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users is becoming more established, with smaller firms needing to overcome challenges in user scale and engagement [4] AI Integration in Brokerage Operations - The operational logic of brokerages is shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions like stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is witnessing a comprehensive AI transformation, moving from isolated intelligence to full-scenario integration, with AI becoming a core driver for user operations and wealth management [6]

Core Insights - The A-share market experienced a strong rally in August 2025, significantly increasing market activity and user engagement in securities apps [1][2]. User Engagement - In August 2025, the number of active users for securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2]. - The top-performing securities apps included Huatai Securities' Zhangle Wealth and Guotai Junan Junhong, both achieving over 10 million active users in August [1][2]. Growth Trends - The monthly active users for Guojin Securities' Commission Treasure reached 792,400, with a month-on-month growth of 11.86%. Other notable increases were seen in Industrial Securities' Yuli Treasure, Dongfang Winner, and China Galaxy Securities, with growth rates of 6.2%, 5.74%, and 5.44% respectively [3]. - The number of securities apps with over 5 million monthly active users remained stable at 11 in August [3]. Daily Active Users - The top ten securities apps by daily active users remained unchanged, with Huatai Securities leading at 4.14 million, followed by Ping An Securities and Guangfa Securities with 3.35 million and 3.26 million respectively [4]. - Despite a decline in daily active users in August compared to previous months, there was a clear growth trend compared to January 2025 [4]. Strategic Shifts - The recent "8.18 Financial Festival" highlighted a strategic shift among brokerages from short-term promotions to long-term customer value management, characterized by extended operational cycles and deeper integration of AI technology [4][5]. - Major brokerages are transitioning from single-event promotions to continuous engagement strategies, with some extending their promotional activities to 1-2 months, effectively transforming the "Financial Festival" into a "Financial Season" [5].

Core Insights - The active user base of securities apps reached 173 million in August, marking a 4% month-on-month increase and a 27.26% year-on-year increase, the highest monthly active users and growth rate of the year [1][2] - Major brokerages are enhancing their apps by integrating AI technology and driving technological innovation to improve user experience and ensure system stability [1][4] Group 1: Market Performance - In August, the Shanghai Composite Index rose by 7.97%, and the average daily trading volume of A-shares was 2.31 trillion yuan, a 41.27% month-on-month increase [2] - Eleven brokerage apps had over 5 million monthly active users, with leading apps like Huatai Securities' "Zhangle Wealth" reaching 11.83 million users, a 4.17% increase [2] - Among 50 securities apps, 46 saw month-on-month growth in active users, with Guojin's "Commission Treasure" leading at 11.86% growth [2] Group 2: Third-Party Platforms - Third-party platforms maintained significant traffic, with Tonghuashun, Dongfang Caifu, and Dazhihui having 36.73 million, 17.90 million, and 12.59 million monthly active users respectively, showing month-on-month growth of 4.91%, 4.44%, and 5.59% [3] Group 3: Service Optimization - Brokerages are accelerating app upgrades to meet diverse investor needs, focusing on enhancing service intelligence and system stability [4] - Recent innovations include Guojin Securities' AI intent recognition model for customer service and Shanghai Securities' real-time news feature for targeted information delivery [4] Group 4: Digital Transformation - Brokerages are encouraged to leverage AI for digital transformation, shifting from mere trading tools to comprehensive decision-support assistants [5] - Enhancements in trading system stability and efficiency are critical, with firms like Dongfang Securities launching low-latency trading systems to improve service quality [5]

Core Viewpoint - The A-share market experienced a strong rally in August 2025, with the Shanghai Composite Index approaching the 3900-point mark, leading to a significant increase in market activity and a record high in active users of securities apps [1][2]. User Activity Summary - In August 2025, the number of active users of securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2][4]. - The top two securities apps, Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong, both surpassed 10 million active users in August, with 11.83 million and 10.21 million users respectively [2][4]. - The monthly active user rankings for the top 10 securities apps remained consistent with the previous month, indicating strong performance from leading platforms [2][4]. Daily Active Users Summary - The daily active user rankings for August 2025 showed Huatai Securities' Zhangle Wealth leading with 4.14 million users, followed by Ping An Securities and GF Securities with 3.35 million and 3.26 million users respectively [5][6][7]. - Despite a slight decline in daily active users compared to previous months, there was a clear growth trend compared to January 2025, where Zhangle Wealth had 3.83 million daily active users [7]. Strategic Focus and Innovations - In 2025, several securities firms are actively integrating AI technology into their mobile and advisory services, enhancing user engagement through personalized information, smart stock selection, and automated trading strategies [8]. - The "818 Financial Festival" highlighted a strategic shift among securities firms from short-term promotions to long-term customer value management, with activities extending over 1-2 months to create a more sustainable customer engagement model [8]. - AI-driven tools and interactive applications were introduced during the financial festival, improving service personalization and response efficiency, while user-oriented strategies increased engagement through gamified tasks and quality educational content [8].