月活增长势头普遍放缓 易观千帆数据显示，2025年9月证券类App活跃人数约1.75亿，环比增长0.74%，同比增长9.73%，创下 2025年以来的月度新高。 《每日经济新闻》记者注意到，从过去一年的整体表现来看，2025年9月的活跃人数规模持续走高，仅 低于2024年10月的1.84亿人和2024年11月的1.78亿人，在这12个月中位居第三。 与此同时，数据进一步显示，从月活规模看，前十券商自营App里，华泰证券旗下涨乐财富通月活 1195.17万人与国泰海通君弘的1029.22万人均处于千万人级梯队，延续头部"双雄"格局；平安证券以 879.75万人月活位居第三；中信证券信e投、招商证券、国泰海通通财、中信建投证券蜻蜓点金、广发 证券易淘金的月活处于697万至726万人区间；方正证券小方和中国银河证券月活较为接近，都在644万 人左右。 相比8月券商App月活的环比普涨，9月该数据呈现有增有减的分化格局。中小券商中，国金佣金宝月活 达88.81万人，环比增速达12.08%；国海金探号月活超89万人，环比增速超6%；西部证券、长江e号的 月活环比增速也均超5%。头部阵营中，华泰涨乐财富通、中国银河证券环 ...

《每日经济新闻》记者注意到，易观千帆近日发布的最新数据显示，2025年9月证券类App活跃人数约 1.75亿，环比增长0.74%，同比增长9.73%，不仅延续2025年以来的回升态势，更一举刷新年内单月纪 录。 数据显示，头部券商自营App格局稳固，中小券商增速分化显著，App的用户黏性竞争与全场景智能转 型，成为存量市场下的焦点。 月活增长势头普遍放缓 有券商财富人士指出，整体而言，头部券商App在日活赛道的竞争格局已初步固化，中小券商突围仍需 突破用户规模与黏性的双重门槛。 相比8月券商App月活的环比普涨，9月该数据呈现有增有减的分化格局。中小券商中，国金佣金宝月活 达88.81万人，环比增速达12.08%；国海金探号月活超89万人，环比增速超6%；西部证券、长江e号的 月活环比增速也均超5%。头部阵营中，华泰涨乐财富通、中国银河证券环比增速均超1%。相反，东北 证券融e通、南京证券金罗盘环比均下跌超2%。 易观千帆证券业咨询专家杨玲指出，9月券商App头部效应进一步加剧，华泰涨乐财富通与国泰海通君 弘月活稳居千万人以上，构筑了牢固的第一梯队。不过从整体来看，9月券商App月活增长势头普遍放 缓，部分券 ...

Core Insights - The active user count for securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [1][2] User Activity Trends - The active user count in September 2025 is the third highest in the past year, only lower than October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong maintained over 10 million active users, solidifying their top positions [2][3] - Smaller brokerages showed significant growth disparities, with some like Guojin's Commission Treasure and Xibu Securities experiencing notable increases, while others faced declines [3] Daily Active Users - Huatai's Zhangle Wealth led in daily active users with 4.378 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users is becoming more established, with smaller firms needing to overcome challenges in user scale and engagement [4] AI Integration in Brokerage Operations - The operational logic of brokerages is shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions like stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is witnessing a comprehensive AI transformation, moving from isolated intelligence to full-scenario integration, with AI becoming a core driver for user operations and wealth management [6]

Core Insights - The A-share market experienced a strong rally in August 2025, significantly increasing market activity and user engagement in securities apps [1][2]. User Engagement - In August 2025, the number of active users for securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2]. - The top-performing securities apps included Huatai Securities' Zhangle Wealth and Guotai Junan Junhong, both achieving over 10 million active users in August [1][2]. Growth Trends - The monthly active users for Guojin Securities' Commission Treasure reached 792,400, with a month-on-month growth of 11.86%. Other notable increases were seen in Industrial Securities' Yuli Treasure, Dongfang Winner, and China Galaxy Securities, with growth rates of 6.2%, 5.74%, and 5.44% respectively [3]. - The number of securities apps with over 5 million monthly active users remained stable at 11 in August [3]. Daily Active Users - The top ten securities apps by daily active users remained unchanged, with Huatai Securities leading at 4.14 million, followed by Ping An Securities and Guangfa Securities with 3.35 million and 3.26 million respectively [4]. - Despite a decline in daily active users in August compared to previous months, there was a clear growth trend compared to January 2025 [4]. Strategic Shifts - The recent "8.18 Financial Festival" highlighted a strategic shift among brokerages from short-term promotions to long-term customer value management, characterized by extended operational cycles and deeper integration of AI technology [4][5]. - Major brokerages are transitioning from single-event promotions to continuous engagement strategies, with some extending their promotional activities to 1-2 months, effectively transforming the "Financial Festival" into a "Financial Season" [5].

券商App是连接投资者与市场的重要桥梁。8月份，市场交投活跃，券商App月活人数也水涨船高。易观 千帆最新数据显示，8月份，证券类应用活跃人数合计达1.73亿，环比增长4%，同比增长27.26%，这既 是今年以来证券类App月活人数最高的一个月，也是同比增幅最高的一个月。 同时，为优化用户交易体验、维护健康的市场秩序，券商正从多方面强化App建设，一方面加速AI技术 的应用，提升服务智能化程度；另一方面不断推动技术创新，保障交易系统的稳定性、流畅性。 头部券商保持领先 数据显示，8月份，上证指数累计上涨7.97%；A股日均股票交易额为2.31万亿元，环比增长41.27%。 受此影响，证券类App月活人数显著增长。具体来看，8月份，有11家券商旗下App月活人数在500万以 上。其中，头部券商保持领先，涨乐财富通（华泰证券（601688）旗下App）月活人数为1182.95万，环 比增长4.17%；国泰海通君弘月活人数达1021.06万，环比增长4.22%；平安证券月活人数达873.04万； 招商证券（600999）、中信证券（600030）信e投、国泰海通通财、中信建投（601066）证券蜻蜓点 金、广发证券 ...

Core Viewpoint - The A-share market experienced a strong rally in August 2025, with the Shanghai Composite Index approaching the 3900-point mark, leading to a significant increase in market activity and a record high in active users of securities apps [1][2]. User Activity Summary - In August 2025, the number of active users of securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2][4]. - The top two securities apps, Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong, both surpassed 10 million active users in August, with 11.83 million and 10.21 million users respectively [2][4]. - The monthly active user rankings for the top 10 securities apps remained consistent with the previous month, indicating strong performance from leading platforms [2][4]. Daily Active Users Summary - The daily active user rankings for August 2025 showed Huatai Securities' Zhangle Wealth leading with 4.14 million users, followed by Ping An Securities and GF Securities with 3.35 million and 3.26 million users respectively [5][6][7]. - Despite a slight decline in daily active users compared to previous months, there was a clear growth trend compared to January 2025, where Zhangle Wealth had 3.83 million daily active users [7]. Strategic Focus and Innovations - In 2025, several securities firms are actively integrating AI technology into their mobile and advisory services, enhancing user engagement through personalized information, smart stock selection, and automated trading strategies [8]. - The "818 Financial Festival" highlighted a strategic shift among securities firms from short-term promotions to long-term customer value management, with activities extending over 1-2 months to create a more sustainable customer engagement model [8]. - AI-driven tools and interactive applications were introduced during the financial festival, improving service personalization and response efficiency, while user-oriented strategies increased engagement through gamified tasks and quality educational content [8].