根据易观千帆最新数据显示，9月证券类APP月活人数达1.74亿人，环比增长0.74%，同比增长9.73%， 刷新年内月活纪录。在行业整体回暖的背景下，国金证券（600109）旗下国金佣金宝App表现亮眼，月 活人数同比上涨22.4%。这一快速增长，离不开国金证券以AI投顾为代表的智能化服务体系的深度布局 与持续迭代。 国金AI投顾是国金证券智能化战略的核心载体。长期以来，传统投顾受制于高昂人力成本，服务资源 多集中于高净值客户。国金证券以"用金融科技提升大众投资能力"为核心价值，依托大数据与人工智能 技术，打造了AI投顾服务——基于投资者历史交易偏好、风险承受能力、投资目标及人生阶段，匹配 相应的产品和服务"，让中小投资者也能获得定制化资产配置方案。 从服务流程来看，国金AI投顾以核心技术为关键支撑，深度整合国金证券二十余年积累的投研经验与 海量市场数据，打造出覆盖全场景、高智能化的投资服务体系。它可对A股市场数千只股票、数万只基 金进行动态追踪，捕捉行业趋势与投资机会，能快速处理宏观经济数据解读、上市公司财报剖析等信 息，并将复杂数据转化为简洁易懂的投资建议，助力投资者轻松洞察市场、把握投资方向。 同时，国 ...

Group 1 - The A-share market has seen a significant increase in investor activity, with the Shanghai Composite Index breaking the 3800-point mark, although not reaching the explosive levels seen in late 2024 [1] - New account openings and inquiries at brokerage firms have increased by approximately 20%, with daily stock fund trading volume rising by 20% in July compared to June, and a further 12% increase from July to the first half of August [1] - Competition among brokerages is intensifying, shifting from price wars to a focus on enhancing service quality, as evidenced by discussions on commission rates and margin financing interest rates [1] Group 2 - Online services have become a priority for brokerages, with AI technology being leveraged to improve service efficiency and user experience, as seen in the upgrade of the Guangfa Securities app to provide proactive, 24/7 investment assistance [2] - Guojin Securities has introduced an investment style assessment tool during the "8.18" financial festival, utilizing AI to match users with suitable investment tools based on their preferences, thereby reducing decision-making costs [3] - The launch of the Sci-Tech Innovation Board's growth tier has prompted brokerages like Ping An Securities to rapidly develop online functionalities to facilitate trading, completing system upgrades ahead of schedule [4] Group 3 - Despite the rise of online services, offline interactions remain crucial, with a 20% increase in customer visits and a 30% rise in business inquiries at Ping An Securities' branches [6] - Brokerages are increasing personnel to manage the surge in customer service demands, particularly for older clients who require in-person assistance for complex transactions [6] - The current bull market has led to a shift in brokerage services, with a focus on timely information delivery and investment advice, utilizing platforms like WeChat for communication [7] Group 4 - The ongoing bull market in the A-share market has made service upgrades a key driver of market development, with brokerages adapting to meet the diverse needs of investors through both online and offline channels [8] - The competition among brokerages is expected to intensify, with those that can accurately understand investor needs and innovate service models likely to stand out in the market [8]

Core Viewpoint - The A-share market is experiencing a significant uptrend, with the Shanghai Composite Index breaking through the 3800-point mark, leading to increased competition among brokerage firms focusing on service quality rather than just price wars [1][2]. Investor Behavior - Investor activity has noticeably increased, with new account openings and trading volumes rising by approximately 20% compared to previous months. Daily stock fund trading volume increased by 20% in July compared to June, and by another 12% in the first half of August compared to July [2]. Online Service Enhancements - Brokerages are prioritizing online services, leveraging AI technology to enhance service efficiency. For instance, Guangfa Securities upgraded its app to provide 24/7 proactive "chat-style" services, improving information access for investors [3][4]. Technology Integration - National Securities introduced an "MBTI investment style assessment" during a promotional event, using AI tools to match users with suitable investment options based on their preferences, thereby reducing decision-making costs [4]. Offline Service Improvements - Despite the rise of online services, offline interactions remain crucial, especially for older investors who require in-person assistance. Brokerages are increasing staff to manage the growing demand for services such as account openings and risk assessments [7][9]. Market Adaptation - The current bull market has prompted brokerages to enhance their service offerings, utilizing both online and offline channels to meet the diverse needs of investors. This includes timely information dissemination and personalized investment advice [8][9]. Competitive Landscape - The competition among brokerages is shifting towards service quality, with firms that can effectively understand and meet investor needs likely to succeed in the evolving market environment [9].

Core Viewpoint - The article discusses the recent requirements set by China Securities Depository and Clearing Corporation Limited for brokerages to report the signing status of risk disclosure documents for the Sci-Tech Innovation Board's growth tier, aimed at enhancing investor suitability management and protecting investor rights [1][2]. Group 1: Regulatory Requirements - China Securities Depository and Clearing Corporation Limited has mandated that starting from September 22, 2025, brokerages must categorize accounts of investors who have signed the risk disclosure document for the growth tier as "C" [1]. - For new ordinary investors who have not signed the risk disclosure document, their accounts will be categorized as "K," indicating they cannot invest in newly registered growth tier stocks [1]. - Existing investors' accounts will be uniformly marked as "K" after the end of trading on September 19, 2025, if they have not signed the risk disclosure document [1]. Group 2: Risk Disclosure and Investor Education - On July 13, the Shanghai Stock Exchange released mandatory clauses for the risk disclosure document for growth tier stocks, aimed at helping investors understand the risks associated with investing in unprofitable companies [2]. - Brokerages are required to inform ordinary investors of the risks before they can participate in the subscription or trading of new growth tier stocks, and must obtain a signed risk disclosure document [2]. - Brokerages are encouraged to utilize multiple channels for risk education, including SMS, phone calls, and pop-up notifications in trading software, to ensure investors are well-informed about the risks [2]. Group 3: Implementation by Brokerages - Several brokerages have already integrated a "Open Growth Tier" section in their apps, allowing investors to sign the risk disclosure document and gain trading permissions for the growth tier [3]. - Brokerage advisors are actively reminding clients with existing Sci-Tech Innovation Board permissions to sign the new agreement to trade growth tier stocks [3].