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券商APP新一轮洗牌!广发证券易淘金,重新定义“智能投资伙伴”
券商中国· 2025-08-19 23:33
Core Viewpoint - The article discusses the transformation of brokerage apps driven by artificial intelligence, highlighting the shift from traditional tools to intelligent, personalized investment partners [2][11]. Group 1: AI Transformation in Brokerage Apps - The securities industry is transitioning from "tool empowerment" to "intelligent reconstruction" as financial technology enters the era of large models [2]. - Guangfa Securities has upgraded its core trading platform, "Yitaojin APP," to become an AI-native intelligent investment partner, marking a new phase in brokerage app development [2][4]. Group 2: Addressing Challenges with AI - Common issues in brokerage apps include bloated functionality, information overload, complex interactions, and lack of personalization, which necessitate smarter solutions [3]. - Guangfa Securities emphasizes that AI should be the business core rather than a simple add-on, leading to the development of the "Tianji Zhirong" model to serve as the core technology engine for the Yitaojin APP [3][10]. Group 3: Core Leap in Intelligent Services - The upgraded Yitaojin APP fundamentally changes service logic by allowing AI to understand user intent rather than requiring users to adapt to functionalities [4]. - The app features over ten AI modules covering the entire investment journey, including iAssistant, iMarket Monitoring, iTrading, iReview, iNews, iAdvisory, iSmart Investment, and iAccount [4][5]. Group 4: Full-Scene AI Empowerment - AI capabilities are deeply integrated into high-traffic scenarios such as market monitoring, trading, news, and account management, enhancing user experience [5][6]. - The app provides personalized suggestions and optimizations based on historical data and market conditions, significantly improving information retrieval efficiency [5][6]. Group 5: Conversational Revolution - The upgrade breaks traditional Q&A service limitations, focusing on a conversational approach where AI can proactively understand investor intent [8]. - The new investment assistant, "iAssistant - Yitaojin Plus," offers 24/7 conversational support for various investment scenarios, enhancing user engagement and decision-making [8][9]. Group 6: Human-Machine Collaboration - Guangfa Securities promotes a "human-machine collaboration" model where AI acts as a supercomputing engine while human experts focus on decision-making [10]. - The "iAdvisory" module leverages AI to enhance advisory services, creating a comprehensive advisory system that combines intelligent tools with professional insights [10]. Group 7: Future Outlook - The comprehensive upgrade of the trading platform aims to evolve investment services from "cold tools" to "digital partners" that understand finance and market dynamics [11]. - Guangfa Securities plans to continue leveraging the "Tianji Zhirong" model to lead the transformation of intelligent services in the brokerage industry, enhancing digital development levels [11].