Group 1: Core Insights - The sixth Beijing Milk Culture Festival aims to promote high-quality development in the dairy industry through innovative consumption scenarios and experiences [1][2] - The festival featured an interactive area by Shengxiang Dairy, showcasing a "yogurt pairing creative DIY" concept that attracted significant consumer participation [2] - The rise of experiential consumption is highlighted, with over 60% of shopping centers expected to introduce themed areas by 2025, catering to the preferences of Generation Z consumers [1] Group 2: Company Initiatives - Shengxiang Dairy has actively explored cultural empowerment to enhance consumer experience, focusing on the integration of traditional Beijing culture with its yogurt products [2][3] - The company employs low-temperature active culture fermentation technology, ensuring a high retention rate of whey protein and exceeding national standards for active bacteria count [2] - Shengxiang Dairy's packaging design, featuring a vintage porcelain bottle, resonates with consumers' memories of old Beijing and aligns with the cultural atmosphere of local tourist attractions [3] Group 3: Market Context - The Chinese dairy industry is undergoing a transformation, facing challenges such as rising costs and price fluctuations [2] - The emphasis on cultural integration and consumer experience is seen as a strategy to adapt to changing consumer demands and promote product differentiation [2][3]

Group 1 - The sixth Beijing Milk Culture Festival was held from May 29 to 31, organized by the Beijing Dairy Association [1] - The festival is a key event under the "Ten Cities Linkage to Share Delicious Food and Drinks" initiative by four government departments, aiming to boost food and beverage consumption in Beijing [2] - The theme of the festival is "Smart Navigation, Rich Milk Aroma, Enjoying Time," focusing on innovative consumption scenarios to unleash diverse consumer potential [2] Group 2 - Experience-based consumption is becoming a significant trend in the current market, with the festival creating an interactive atmosphere for visitors [2] - The festival featured a "Yogurt Pairing Creative DIY" area, allowing consumers to mix various ingredients to create unique yogurt combinations, which attracted many families [2] - A standout pairing was "Roast Duck with Yogurt," praised for its unique taste that balances flavors [2] Group 3 - Traditional porcelain jar yogurt is a cultural symbol of old Beijing, connecting historical sites with modern consumption [4]