作者 | 张帆 编辑 | 陈维贤 不久前，小红书又诞生了一场"Top级"直播，素人买手 WinnieTang 突围而出。 她的"珠宝春晚"仅用 9 个小时，就实现了亮眼成绩——单场直播 GMV 突破 1 亿元。据了解，WinnieTang 是第一位也是唯一一位达成该成绩的素人买手。 整场"珠宝春晚"直播亮点颇多，开播前通过笔记预热等方式吸引了 3.4 万粉丝提前预约，直播中更是邀请了 10 多位珠宝品牌主理人现场讲解、带货，上 架的珠宝产品达到 2000 多个 SKU，不少粉丝一次下单了多个单品，最终整场直播客单价达到了 1.8 万元。 她带货为什么如此受欢迎？她为什么能打破小红书素人买手的直播记录？ 上周，运营社联系上这位素人买手 WinnieTang（下文简称 Winnie），与她进行了一场对谈，从中找到了一些她直播成功的秘籍，也发现了小红书电商买 手直播的一些机会和红利。今天的这篇文章，咱们就聊聊这些话题。 9小时GMV破1亿元 小红书又出现了一个"Top级"买手 在此之前，很多人认为，在小红书实现 GMV 破亿元的"Top级"带货直播是明星买手的"特权"，素人买手一般很难做到。如今，Winnie 通过 ...

Core Viewpoint - The article discusses the evolution and characteristics of money, emphasizing the enduring value of gold as a form of hard currency in the context of economic changes and currency wars [1][4][11]. Group 1: Characteristics of Money - Money solves the problem of transferring economic value across time and space [1]. - Traditional barter systems fail due to mismatches in value, time, and space, necessitating a universally accepted medium of exchange [1]. - Any item can theoretically serve as money, but it must possess salability, meaning it should maintain value over time and be easily divisible and transportable [1]. - Successful currencies historically have mechanisms to limit their supply to preserve value [4]. Group 2: Hard vs. Soft Currency - Hard currency is defined by its difficulty to increase supply, while soft currency is easier to produce [2]. - The stock-to-flow ratio is a clear indicator of a currency's hardness, with soft currencies leading to wealth transfer to those holding hard currencies [2]. Group 3: Gold as a Hard Currency - Gold's total reserve is approximately 4.8 billion tons, with 99% located in hard-to-extract areas, making its supply growth limited [4]. - Gold is not artificially producible, and the cost to synthesize it is extremely high, further restricting supply [4]. - Gold's annual production growth is minimal, averaging 1-2%, with a maximum of 3% in peak years [4][5]. Group 4: Historical Price Trends and Comparisons - Recent gold prices surged from around $2000/oz to approximately $3400, reflecting a steeper increase compared to previous cycles [8]. - Silver has failed in the currency competition due to its higher availability and industrial demand, leading to a significant price disparity with gold [8]. Group 5: Current Economic Context and Gold Demand - Gold prices are influenced by macroeconomic factors, including trade wars, stock market fluctuations, and central bank policies [12]. - Major consumers of gold, such as China and India, have seen a decline in consumption, which may affect future demand [12]. - Central banks are increasing gold reserves while reducing dollar holdings, indicating a shift in currency strategy [12]. Group 6: Investment Recommendations - It is suggested to allocate 5-10% of an investment portfolio to gold, either in physical form or ETFs, while avoiding impulsive buying during price surges [12].