编者按：消费者的信任与喜爱，是面向大众的消费企业最宝贵的市场资源。近年来，随着消费品牌与公司经营全流 程环节的绑定程度不断加深，每一次消费产品舆情的出现、演变和定调，既考验其品牌长期建设和应急策略的有效 性，也反映了其整体企业文化与运作机制中的特征。 南方财经全媒体·21世纪经济报道消费新闻部长期关注消费类企业的舆情动态，在跟进新闻动态、传递有效信息和 反映消费者诉求的基础上，希望以每一次典型舆情案例的出现和应对为切口，观察企业在面对突发性公共事件和舆 论环境变化时的处理过程，从而以更全面的视角看待企业在品牌、市场运营管理中的得失，从而为行业做出预警和 警示。 为此，南财·21消费新闻部综合企业在舆情预警与回应中涉及的公开操作维度，形成量化评分机制——具体而言， 包含舆情管理及响应、舆情回应、事件处理、品牌影响四个一级指标和预防机制、回应直接度、信息透明度、处理 长效性等14个二级指标，按照百分制根据重要性对不同指标赋值并打分，并以《消费舆警指数》对企业的应对速 度、态度与有效度进行分析评价，为企业品牌管理与消费者的品牌认知提供参考。 21世纪经济报道记者 刘婧汐 事件回顾：12月8日晚，深圳一名消费者通过山 ...

Core Viewpoint - Tasting restaurant management company, known for its Chinese burger brand, is reportedly preparing for an overseas IPO, likely in Hong Kong, following recent equity changes and capital increases [1][2] Group 1: Company Developments - Tasting's registered capital increased from approximately 1.03 million to 118 million yuan in early June [1] - A new shareholder, YAHUIHU, was introduced, and the company type changed from a limited liability company (natural person investment or holding) to a limited liability company (foreign investment, non-independent) [1] - On June 18, Tasting (HK) Holdings Limited acquired all shares, with original shareholders collectively exiting [1] Group 2: Business Growth - Tasting restaurant management was established in December 2017, with founders including Wei Youchun, Yang Keying, and Yang Bing [2] - The company had plans to go public within five years as of 2021 [2] - Tasting's store openings from 2022 to 2024 are projected to be 2,315, 3,769, and 2,338 respectively, with 828 stores opened as of June 11 this year, totaling 9,600 operational stores across 310 cities in 29 provinces [2]

Group 1 - Fuzhou Tasting Catering Management Co., Ltd. is reportedly preparing for an IPO, with recent equity changes and capital increases indicating potential restructuring for this purpose [2][4] - The registered capital of Tasting increased from approximately 1.03 million to 118 million yuan, and a new shareholder, YAHUIHU, was introduced [2] - The company transitioned from a limited liability company (natural person investment or holding) to a limited liability company (foreign investment, non-independent) [2] Group 2 - Tasting (HK) Holdings Limited, established on February 22, 2025, is wholly owned by TASITING HOLDINGS LIMITED registered in the Cayman Islands, with Wei Youchun as the sole director [3] - The restructuring actions taken by Tasting resemble the common "two-step" process for establishing a red-chip structure for overseas listings, suggesting a high probability of a Hong Kong IPO [3] - Tasting ranked 42nd in the Hong Kong Red Restaurant Index Top 100 in May 2025 and had previously announced plans to go public within five years back in 2021 [4] Group 3 - As of June 11, 2025, Tasting operates approximately 9,600 stores across 310 cities in 29 provinces [4] - The company has received investments from notable firms including Source Code Capital, Uncertainty Venture, and Red Shirt [4] - The founders of Tasting are Wei Youchun, Yang Keying, and Yang Bing [4]