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东方雨虹出海“四连击”:进一步加速全球化战略布局
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-03 09:12
Core Viewpoint - Oriental Yuhong is actively expanding its presence in Southeast Asia, showcasing a strategic shift from product output to comprehensive service delivery, thereby enhancing its global service capabilities [1][8]. Group 1: Strategic Developments - In the first half of 2025, Oriental Yuhong successfully conducted its first trial production at its Malaysia production and R&D logistics base [3]. - The opening of the first waterproof comprehensive specialty store in Malaysia marks a significant upgrade in local system services [3]. - A major project in Vietnam involves the renovation of a 50,000 square meter concrete roof, demonstrating the applicability of Chinese waterproof technology standards in high-end overseas markets [5]. Group 2: Product Customization and Local Adaptation - Oriental Yuhong is focusing on developing customized products that meet local market demands, enhancing its R&D investment to create solutions tailored to regional needs [5][6]. - New products launched in Penang, Malaysia, are designed with deep local modifications to address the specific climatic challenges of Southeast Asia, emphasizing moisture resistance and crack prevention [6][8]. Group 3: Competitive Advantages - The company's strategy of product customization not only provides a price advantage but also creates a significant performance differentiation barrier [8]. - Oriental Yuhong is leveraging its strengths in products, technology, and services to reshape the image of "Made in China" in overseas markets [8].