记者丨唐韶葵 编辑丨张敏 金珊 骆一帆 2月25日，上海发布《关于进一步优化调整本市房地产政策的通知》（简称"沪七条"），从限 购调整、公积金优化、房产税完善三大维度推出七项举措。 3月4日，新政发布满一周，上海楼市春意渐浓。 上海链家数据显示，新政降低社保年限、提升公积金额度后，潜在客户被激活，新房线上咨 询量上升106%。 3月1日作为新政后的首个周末，与1月周末相比，新房线上咨询量上升80% 。总体来看，新政精准切割了需求枷锁，提升市场信心。 另一个第三方平台数据也印证了这一趋势，58安居客平台显示，新政落地首周，用户主动咨 询量环比增长97.6%，留电转化效率环比上升180%。 新政发布当天下午，上海某楼盘售楼处 市场升温不仅体现在数据上，更直观地反映在售楼处的人潮涌动中。 一个标志性事件是，温 州客户重现楼市 。2月27日，新政落地第二天，多个社交平台便流传着"温州豪车团驶入上海 新盘售楼处"的照片与视频。浙C牌照车辆扎堆豪宅售楼处的画面，让"温州炒房团重现沪 上"的消息迅速发酵，也勾起了市场对多年前温州资本横扫上海楼市的记忆。 对此，相关房企相关负责人对21世纪经济报道记者证实，该现象是项目上"联 ...

Core Viewpoint - The recent performance of the Zhonghai Yundizhu project in Shanghai's Yangpu District indicates a significant decline in sales momentum, with only 4 units sold from the latest batch despite previous high demand and multiple successful launches [1][2][3]. Group 1: Sales Performance - The latest batch of Zhonghai Yundizhu recorded only 4 signed contracts, a stark contrast to previous high subscription rates exceeding 200% in earlier launches [1][3]. - The project has seen a gradual decline in subscription rates, dropping to approximately 60% for the sixth batch, compared to rates of 210%, 224%, and 246% in earlier months [3]. - The overall market in Yangpu has been characterized by a high supply of similar products, leading to increased competition and lower sales performance for Zhonghai Yundizhu [5][6]. Group 2: Market Conditions - The Yangpu District has experienced a surge in new housing supply, with multiple high-end projects competing in the same price range, which has intensified market competition [6][7]. - Recent land auctions have seen significant price increases, with Zhonghai acquiring land at high floor prices, indicating a bullish outlook on the area despite current sales challenges [5][7]. - The overall high-end residential market in Shanghai is facing increased pressure, with developers adjusting expectations and employing distribution channels to manage sales [7]. Group 3: Project Characteristics - Zhonghai Yundizhu is located in a mature area with good amenities, but its public transport accessibility is seen as a disadvantage compared to competing projects [2][3]. - The project has adopted a "small batch, multiple times" sales strategy, which initially maintained high subscription rates but has recently faltered [3]. - The competitive landscape includes several strong contenders, such as Poly Real Estate's projects, which offer advantages in terms of construction quality and pricing [6][7].