"区域内同类型产品太多了，要是一起开，可能早就卖光了。"近日，熟悉上海市杨浦区新房市场的中介小王告诉《每日经济 新闻》记者（以下简称每经记者）。 开盘一个多月，区域内红盘中海云邸玖章最新批次的网签成绩是4套。 去化率走低 中海云邸玖章（备案名分别为"悦阳云筑""波阳云筑""浩阳云筑"）是中海地产高端系列的"玖"系产品，此前上海顺昌玖里、领 邸玖章均创下了傲人战绩，其中徐汇滨江板块的领邸玖章五开五罄，官宣单盘销售额达到282亿元。 而云邸玖章所在的杨浦滨江板块近年来热度颇高，保利发展、中铁置业、中建壹品等央国企纷纷落子，创造了不少开盘售罄 的亮眼成绩，2025年上半年也多次刷新区域单价地王纪录。 近期，每经记者实地走访发现，整个项目所在的位置配套较为成熟，其中南区更靠近滨江沿岸，与前期大热盘缦云上海相 邻；北区紧邻杨浦区中心医院，楼下即上海电力大学杨浦校区、上海市建设初级中学等。 不过，每经记者从置业顾问口中得知，此次加推的是单独一栋住宅楼，与北区其余楼栋隔了一条平凉路。 另一方面，项目在公共交通方面略显劣势，周边居民出行更多依靠25路、28路公交车，以及地铁12号线。每经记者从项目步 行至最近的隆昌路站，全程 ...

Core Insights - The high-end real estate market in Shanghai is experiencing a significant increase in supply, with 30% of new homes priced over 100,000 yuan per square meter, marking a 45% increase from the previous month [1] - The last week of December saw approximately 20 projects launch, with 8 projects having an average price exceeding 100,000 yuan per square meter [1] - Notable sales include the "national land king" Anlan, which achieved sales of approximately 9.077 billion yuan, and Zhonghai·Huanyu Juzhang, which sold out its initial offering [1][2] Supply and Demand Dynamics - The high-end market is characterized by a "phenomenal hot sales" trend, with significant sales figures reported for several projects [2] - In December, the Yangpu Dongwaidan project launched 119 units at an average price of 138,800 yuan per square meter, with 109 units sold on the opening day despite a price increase [3] - Throughout the year, 34 projects in the high-end market achieved "daylight" sales, with 22 of these projects priced above 100,000 yuan per square meter [5] Competitive Landscape - The competition among leading real estate companies is intensifying, particularly among top players like China Resources, China Merchants, and Poly Development, as they strive for year-end performance [6] - As of November, China Resources led with 28.729 billion yuan in sales, closely followed by China Merchants at 28.505 billion yuan, with a narrow margin of only 2.24 billion yuan between them [6][9] - Zhonghai Real Estate is also leveraging its high-end projects, including Anlan and Huanyu Juzhang, to boost its annual performance, having reported 16.838 billion yuan in sales by November [7] Market Outlook - The high-end market is expected to remain a crucial support for Shanghai's real estate sector in 2025, with significant sales anticipated [10] - The competitive landscape among real estate firms is likely to evolve, with product innovation and marketing strategies becoming increasingly important for success [10] - Shanghai's luxury market is projected to account for a substantial portion of national sales, particularly for properties priced over 30 million yuan [10]

Core Viewpoint - The Shanghai real estate market is entering a critical phase as developers actively launch new projects to boost annual sales performance, with a significant focus on high-end residential properties [1][2]. Group 1: New Project Launches - In mid-December, Shanghai announced 16 new residential projects with a total of 1,679 units, located across various districts including Pudong, Huangpu, and Xuhui [1]. - Among these, five high-end residential projects are priced above 100,000 yuan per square meter, with the highest being "Anlan Shanghai" at an average price of 178,800 yuan per square meter [1]. - On December 20, an additional six new projects were launched, totaling 556 units, with half of them being high-end properties [2]. Group 2: Market Performance and Trends - "Anlan Shanghai," a notable project, achieved a subscription rate of 139% shortly after its launch, indicating strong market interest and triggering sales restrictions [2][3]. - The marketing center for "Anlan Shanghai" has received over 3,000 visits, reflecting high demand in the luxury segment [3]. - The overall luxury market in Shanghai has seen a slight decrease in heat compared to previous periods, but the introduction of new high-end projects is expected to stabilize market sentiment and boost sales [5][6]. Group 3: Competitive Landscape - "Anlan Shanghai" is positioned in a competitive area, facing challenges from nearby projects such as "Green City Huangpu ONE" and "Jiabai Road Shanghai" [4]. - The competitive nature of the luxury market in Shanghai is underscored by the aggressive pricing and marketing strategies employed by developers [4]. Group 4: Sales and Financial Insights - As of December 15, 2023, approximately 1,300 luxury units priced over 40 million yuan have been sold in Shanghai, totaling over 80 billion yuan in sales [6]. - The market is expected to see a steady increase in transactions in the latter half of December, driven by the launch of popular projects and improved buyer sentiment [6].

Core Insights - As the year-end approaches, real estate companies in Shanghai are making efforts to boost their annual performance [1] - The focus of the Shanghai real estate market has shifted to sales following the last land auction of the year on November 24 [2] - In November 2025, a total of 29 new projects were launched in Shanghai, with a transaction area of approximately 33.5 million square meters [3] Sales Performance - The top three projects in terms of sales volume were Lianqi Binjiang, Binjiang Yazhu, and Beilian C1, with Beilian C1 showing impressive sales figures [7] - Beilian C1, managed independently by Beike Group's Beihome, achieved significant sales in November, marking it as a standout performer in the fourth quarter [7] - Despite having the smallest land area of only 23 acres among the top ten new home sales in November, Beilian C1's success highlights the strong demand for high-quality housing in a market characterized by cautious sentiment [8] Market Trends - Industry experts note that the emphasis on high-quality residential construction is becoming a consensus in the market, with a focus on meeting diverse and high-quality living needs [8] - The end of the year is seen as a prime opportunity for promoting quality housing products, as pent-up demand from buyers is expected to be released [8]

Core Insights - In November 2025, Shanghai saw a total of 29 new property projects launched, with a transaction area of approximately 33.5 million square meters, reflecting a month-on-month decrease of about 15.5% [1] - The Beike Group's independent residential project, Beilian C1, achieved notable sales performance, ranking third in both sales area and number of units sold [1] - Beilian C1 was launched on October 31, 2025, after acquiring land on December 31, 2024, and its sales results were recorded in November, marking it as a "dark horse" in Shanghai's real estate market for Q4 2025 [1] Market Data - The sales data is based on monitoring from CRIC and public market data, focusing solely on residential projects in Shanghai [3] - The statistical period for the sales data is from November 1 to November 30, 2025 [3] - The sales metrics include only residential properties, excluding commercial, office, serviced apartments, affordable housing, and other non-residential sales [3]