佳运置业曾是2022年上海土拍市场"黑马"。据《每日经济新闻》此前报道，佳运置业曾在1999年开发了 浦东川沙镇的佳运公寓项目，此后陆续在川沙、康桥、松江等地开发住宅项目，2022年斥资40亿元摘下 上海3宗地块。 据中指研究院计算，佳运置业摘得的地块综合楼面价为29913元/平方米，住宅用地楼面价为36927元/平 方米，稍低于附近华润观宸润府和陆家嘴锦绣云澜的楼面价。每经记者查阅第三方购房平台发现，目前 观宸润府均价为63457元/平方米，锦绣云澜均价为65333元/平方米，与之相比，未来该地块的定价仍具 有一定挑战性。 11月24日，上海2025年第九批次土拍9宗地块全部出让，总出让建筑面积55.26万平方米（含商办用地约 2.03万平方米），共计揽金约173.33亿元。 《每日经济新闻》记者（以下简称每经记者）注意到，本场土拍整体有所降温，热度最高的浦东川沙地 块溢价15.76%、青浦徐泾地块溢价率5.17%；其余7宗地块底价成交。9宗地块吸引了16家企业参拍，其 中有3家央企以及宝业集团、佳运置业、大华集团等民企。 中指研究院上海数据总经理张文静分析指出，本场土拍参拍主体多元，受出让地块位置以及年底 ...

Core Insights - The recent land auction in Shanghai concluded with a total revenue of 198.77 billion yuan, representing a 7.47% premium over the starting price of 184.95 billion yuan [1] Company Analysis - China Overseas Land & Investment (中海) actively participated in the auction for the 188N-1-21 plot in the core area of Xuhui Riverside, bidding 44.65 billion yuan, which corresponds to a floor price of 148,503 yuan per square meter, setting a new record for the area [4][5] - The company has faced challenges in Shanghai, with its total sales in the eastern region dropping from 267.2 billion yuan in the previous year to 137.78 billion yuan, nearly halving its sales and falling from first to seventh place in rankings [6] - As of mid-2023, China Overseas had only one active project in Shanghai, indicating a significant reduction in its market presence [6][8] Industry Trends - The real estate market in core cities like Beijing and Shanghai has shown resilience, with new home prices increasing by 0.2% and 0.3% month-on-month, respectively, and a notable year-on-year increase of 5.6% in Shanghai [7] - The demand for high-quality properties in core urban areas remains strong, driven by the release of premium housing and the easing of purchase restrictions in peripheral areas [5] - Analysts predict that policy easing in the fourth quarter will continue to support transaction volumes in core cities, while non-core areas and many smaller cities will need to rely on price reductions to clear inventory [5]

Core Insights - The Shanghai new housing market continues to show a positive trend in April, characterized by a "quality over quantity" shift, with high-end and improvement-type residences becoming mainstream while ordinary demand decreases [1][8] New Housing Market - The supply of new homes in Shanghai significantly decreased in April, with 31 projects launching a total of 4,125 units, reflecting a substantial drop compared to the previous month and the same period last year [1] - High-end and improvement-type projects now account for over 60% of the new housing supply, indicating developers' focus on premium land and high-end buyer demand [1] - The Pudong New Area led the city with 847 units, followed by Baoshan District with 1,167 units, highlighting their importance as major residential areas [3] - Despite lower supply, high-quality projects continue to see strong demand, with notable sales such as the Feiyun Yuefu project achieving a subscription rate of 412% [3][5][6] Overall Transaction Performance - The overall transaction data for April shows a steady market, with 3,131 units sold out of the 4,125 units supplied, resulting in a supply-demand ratio of 1.3, indicating a balanced market [11] - The average transaction price was 64,755 yuan per square meter, down 21.87% month-on-month, yet improvement-type demand remains dominant [11] Second-Hand Housing Market - The second-hand housing market in Shanghai exhibited strong activity, with a 62.79% increase in transactions, totaling 6,279 units in the week of April 7-13 [12] - By April 26, the total number of second-hand units signed reached 20,316, marking a year-on-year growth of approximately 30% [13] - The active second-hand market is driving demand for new homes, particularly in improvement-type areas, as buyers transition from second-hand to new properties [14] Market Outlook - The upcoming May Day holiday is expected to maintain the market's momentum, with several projects set to open for subscription, including popular ones like Green City Chaoming Dongfang [15] - Analysts suggest that the revival of the new housing market, especially in improvement-type areas, may accelerate during the holiday period, although disparities between high-demand and less popular projects will persist [18]