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呷哺呷哺上半年亏损收窄七成,下半年聚焦会员经济与外卖新布局
Sou Hu Cai Jing· 2025-08-31 13:24
Financial Performance - The company reported a revenue of 1.942 billion yuan for the first half of 2025, representing an 18.9% decline compared to the same period last year [1] - The net loss for the company has significantly reduced from 273 million yuan in the previous year to 84.079 million yuan, achieving a reduction of approximately 70% year-on-year [1] Operational Adjustments - The total number of stores for the company and its sub-brand Coucou has decreased to 937, with a net reduction of 134 stores compared to the same period last year, indicating a more cautious and refined operational strategy in response to market changes [3] - The company has implemented measures in supply chain management and logistics efficiency, including centralized procurement and optimized delivery routes to lower operational costs [1] Future Development Plans - The company plans to innovate membership services by introducing gift cards and differentiated member products to enhance customer experience and loyalty [3] - There is a strategy to rapidly expand online delivery services and launch new delivery products to meet consumer demand for convenient dining options [3] - The company aims to attract younger consumers and enhance brand influence through a strategic partnership with the well-known anime IP Doraemon [3] Market Position - As of August 29, the company's stock price was 0.81 HKD per share, with a total market capitalization of 880 million HKD, indicating ongoing challenges but a commitment to transformation and upgrading for more stable future development [3]