坚果大礼盒
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小字营销再现,大厂自卑拉满?
Sou Hu Cai Jing· 2026-02-23 15:44
某手机新品"逆光之王"大字标语与右下角小字"是产品设计目标"的强烈反差,引发舆论关注,普通用户更易将"某某之王"误解为已实现的性能巅峰。 罗永浩在直播中直言这是"行业普遍的陋习",坦言"各家几乎全都干过",呼吁"全行业消灭误导性大小字"。 有网友发现在某网购平台售卖的"坚果大礼盒",宣传重达958克,但其中有660克是饮料,还有部分是饼干零食,真正算得上是坚果的核桃仁只有33克。 有网友质疑,这样的宣传方式是有意误导消费者。 媒体调查发现,涉事商品名称、主图及链接均突出"坚果""干果炒货"等字样,且主图展示腰果、夏威夷果等坚果,而未明确标注含饮料零食,只有点开详情 小图时,才能看到礼盒的具体内容。 名为"坚果大礼盒",实物却以饮料和饼干为主,坚果反倒成了点缀,这类操作并非新鲜事,本质上仍是饱受诟病的"小字营销"套路。 事实上,此前不久,小字营销就曾经在数码圈引发轩然大波。 又见小字营销,这次是"进口货"。 据现代快报报道,春节期间,各类礼盒开始热销。 不只手机行业,例如,某冰箱宣称"最省电",小字却注明"空箱状态测试"。 某汽车品牌宣传"百米加速多少秒",小字标注"去掉起步时间"。 游戏机标榜"帧率之王",实 ...
中新网评:用饮料“注水”的坚果礼盒,冲淡的不只是年味
Zhong Guo Xin Wen Wang· 2026-02-04 09:07
事实上,相关法律早已划出底线。消费者权益保护法强调,经营者向消费者提供有关商品或者服务的质 量、性能、用途、有效期限等信息,应当真实、全面,不得作虚假或者引人误解的宣传。 为什么"注水"礼盒会在节前频频出现? 反不正当竞争法、广告法同样禁止以虚假或者引人误解的内容欺骗、误导消费者。 问题不在于消费者没看清楚,而在于部分商家有意利用节日消费场景,模糊关键信息,制造认知偏差。 坚果礼盒在消费者的日常认知中,本就意味着坚果是核心内容。商家将饮料和零食计入总重,却不在显 著位置标明,很容易放大误导效果。 中新网北京2月4日电(记者 查志远 实习生 刘曦)一款标称958克的"坚果大礼盒",拆开后大半是饮料,这 样的年货,恐怕很难让人愿意再次购买。 更值得警惕的是,这样的"注水"并非偶然失误,而是不少品牌将重量大的饮料放入礼盒来撑起"分量 感",再用"坚果"命名吸引消费者下单,形成了一套并不陌生的营销套路。 据媒体报道,有消费者发现,某品牌在网购平台上销售的一款净含量为958克的"坚果大礼盒",660克为 饮料,真正的坚果仅33克。商品名称和主图突出"坚果",具体配比却需要点开详情页才能看到,引发不 少消费者质疑。 这类 ...
8点1氪:958g坚果礼盒仅33g坚果,百草味客服回应;49条中日航线取消全部航班;肯德基外卖涨价,堂食价格维持不变
36氪· 2026-01-27 01:01
Group 1 - Baicaowei's nut gift box weighs 958 grams, but only contains 33 grams of actual nuts, leading to consumer complaints about misleading advertising [5] - The customer service of Baicaowei acknowledged the issue and stated that they would report the concerns to higher management, but no further solutions were provided [5] Group 2 - KFC has raised the prices of its delivery products by an average of 0.8 yuan, while dine-in prices remain unchanged, prompting discussions about pricing strategies in the fast-food industry [6][8] - The price increase is attributed to changes in operational costs and is seen as a necessary measure for healthy business operations [8] Group 3 - Ideal Auto's CEO Li Xiang emphasized the importance of AI development and announced plans to reintroduce humanoid robots, aiming to become a leading AI company by 2028 [9] - The company plans to strengthen its brand positioning in embodied intelligence beyond just creating mobile homes [9] Group 4 - Tencent is launching a cash giveaway of 1 billion yuan through its AI assistant, Yuanbao, during the Spring Festival, aiming to replicate the success of past WeChat red envelope campaigns [9] - The cash giveaway is part of a broader strategy to enhance user engagement and attract new users to the platform [9] Group 5 - Shao Brothers announced a plan to acquire Noon Sunshine for approximately 4.5765 billion yuan, which includes several key assets in the entertainment industry [10] - Noon Sunshine is recognized as a leading production company in China, known for popular TV series, and this acquisition is expected to enhance Shao Brothers' portfolio [10] Group 6 - Nike is laying off 775 employees to accelerate automation in its U.S. distribution centers, following a previous reduction of 1,000 positions [14] - The layoffs are part of a strategy to improve profitability and operational efficiency [14] Group 7 - China Rare Earth expects a net profit of 143 million to 185 million yuan for 2025, marking a significant turnaround from a loss of 287 million yuan in the previous year [26] - The company is projected to achieve profitability due to improved market conditions and operational efficiencies [26] Group 8 - Dongfang Risheng anticipates a net loss of 2.3 billion to 2.9 billion yuan for 2025, although this represents an improvement from a loss of 3.436 billion yuan in the previous year [27] - The company continues to face challenges in its operational performance [27] Group 9 - Multiple companies, including Duofluorine, expect to turn a profit in 2025, with projected net profits ranging from 200 million to 280 million yuan, compared to previous losses [28] - This trend indicates a potential recovery in the sector, driven by improved market dynamics [28]
8点1氪丨958g坚果礼盒仅33g坚果,百草味客服回应;49条中日航线取消全部航班;肯德基外卖涨价,堂食价格维持不变
3 6 Ke· 2026-01-27 00:13
Group 1 - Baicaowei's "nut gift box" misleads consumers with only 33g of nuts out of 958g total weight, raising concerns about misleading marketing practices [2] - 49 routes between China and Japan have canceled all flights, with a cancellation rate of 47.2% for January 2026, prompting airlines to extend free refund and change policies [2] - KFC has raised delivery prices by an average of 0.8 yuan while keeping dine-in prices unchanged, reflecting operational cost adjustments [3] Group 2 - Li Auto plans to reintroduce humanoid robots, aiming to become a leading AI company by 2028, with a focus on embodied intelligence [4][6] - Tencent is launching a 10 billion yuan cash giveaway for its Yuanbao app during the Spring Festival, aiming to replicate the success of past WeChat red envelope campaigns [6] - Shaw Brothers is set to acquire Noon Sunshine for approximately 45.765 billion yuan, expanding its media and entertainment portfolio [6][7] Group 3 - 360doc announced the free transfer of its personal knowledge library platform due to business adjustments, ensuring users can back up their content [7] - Yu Minhong refuted rumors regarding New Oriental's indirect equity investment relationships, threatening legal action against the spreaders of false information [8] - Porsche China is addressing customer issues related to the "Dong'an incident," ensuring that affected customers receive their vehicle certificates [8] Group 4 - Dangdang's subsidiary was fined for violating labor laws, with 27 employees averaging 149 hours of overtime per month [9] - Miaokelando's founder was removed from key positions due to unfulfilled financial obligations, potentially impacting the company's net profit by approximately 119 to 126.6 million yuan [9] - Big Pizza has reduced its "sanitation worker meal" price from 49.9 yuan to 9.9 yuan, following criticism of its initial pricing strategy [9] Group 5 - Yushun Technology will partner with the Spring Festival Gala for the third time, showcasing its robots [10] - Yonghui Supermarket in Beijing has suspended operations at a location due to property management disputes, affecting store accessibility [10] - Nike is laying off 775 employees to accelerate automation in its distribution centers, following previous job cuts [11] Group 6 - Zijin Mining plans to acquire Allied Gold Corporation for approximately 55 billion Canadian dollars, targeting gold mining assets [13] - Haike New Source has signed a long-term cooperation agreement with BYD Lithium Battery to supply at least 100,000 tons of products annually [14] - Faraday Future's CEO announced the completion of regulatory certification for its EAI robot, aiming for immediate sales upon release [15] Group 7 - The latest news from the stock market indicates a collective rise in major U.S. indices, with Tesla experiencing a decline of over 3% [11] - China Rare Earth expects a net profit of 143 to 185 million yuan for 2025, marking a turnaround from a loss in the previous year [25] - Dongfang Risheng anticipates a net loss of 2.3 to 2.9 billion yuan for 2025, while Duofluo expects a profit of 200 to 280 million yuan [26][27]