初秋时节,山东平度田野间果香四溢,丰收盛景与游人欢闹相映成趣。连绵的葡萄园中,果实累累,农户忙于 采摘分拣；田埂步道上游人如织,拍照留念,笑声与劳作声交融。作为山东省产粮大县"十二连冠",平度还 拥有20个国家地理标志农产品和16个全国名特优新农产品,综合机械化率达92%,处于全国领先水平。 近年来,平度依托资源禀赋,锚定建设农业强市目标,高水平打造乡村振兴齐鲁样板率先发展区,聚焦农业产 业持续延链补链强链,发力培育300亿级现代农业产业链。通过做强做优农产品、衔接产加销、融合农文 旅,持续推动农业高质高效、农村宜居宜业、农民富裕富足,走出了一条品种培优、品牌驱动、全链升级 的特色发展路径。 宋祖锋 青岛报道 通讯员 王璐 精耕特色 唱响农品品牌 又是一年葡萄成熟时。在平度市大泽山镇的葡萄大观园内,连片的葡萄架沿着山谷地势层层延伸,翠绿的 藤蔓交织成荫。绿叶掩映下,红润饱满的果串格外诱人。 "咱这片土地透水好、光照足,糖分积累足,种葡萄再合适不过。"葡萄大观园经理梁晴指着身后的上百亩 葡萄园说道。这里栽植了玫瑰香、泽山一号等多个品种的葡萄,相继培育出泽山早香红、卓越黑香蜜、 超抗巨早红等优质品种数十余个。 作 ...

Core Viewpoint - The 39th China Dazeshan Grape Festival has officially opened, launching the "Grape Going Abroad Plan" to promote Dazeshan grapes globally through a new "Cruise + Grape" cooperation model [1][3] Group 1: Event Overview - The festival commenced on September 6 and will run until late October, featuring various transportation options and tourism discounts to attract visitors [5] - The festival has been held for 39 consecutive years, making it the longest-running and most influential agricultural festival in Qingdao [5] Group 2: Strategic Initiatives - The opening ceremony included a strategic cooperation signing between cruise companies and local enterprises, marking the beginning of the grapes' international journey [3] - Notable figures were appointed as "Grape Promotion Ambassadors" to connect local products with international markets, contributing to rural revitalization [3] Group 3: Economic Impact - The Dazeshan grape industry covers an area of 35,000 acres with an annual output value of 800 million yuan, significantly boosting farmers' income and cultural tourism consumption [5] - The regional brand value of Dazeshan grapes is estimated at 3.683 billion yuan, reflecting the economic potential of the agricultural sector [5] Group 4: Recognition and Certification - Dazeshan grapes received the "Geographical Indication Product Brand Certificate," marking a significant achievement in agricultural branding for the region [3]

Core Viewpoint - The event held on August 28 in Jinan, Shandong, aimed to promote agricultural consumption and showcase high-quality agricultural products from Shandong, enhancing the influence of the "Qilu Agricultural Supermarket" brand and demonstrating achievements in rural revitalization strategies [1][3]. Group 1: Event Overview - The event was guided by the Shandong Provincial Department of Agriculture and Rural Affairs, organized by Dazhong Media Group and Lushang Group, and hosted by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Nearly 200 participants attended, including representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [1][3]. Group 2: Industry Development - Shandong has over 11,000 large-scale agricultural processing enterprises with a revenue of 2.3 trillion yuan, accounting for one-tenth of the national total, and 151 national key leading enterprises [5]. - The province has developed ten industrial clusters, including Yantai apples and Yellow River beef, and established 19 modern agricultural industrial parks and 122 strong agricultural towns [5]. Group 3: Future Plans - Shandong aims to create a higher-level "Qilu Granary" and accelerate the formation of a new rural industrial development pattern that is safe, complete, green, low-carbon, and beneficial to farmers [7]. - The "Qilu Agricultural Supermarket" platform, launched in August 2023, has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from 16 cities [9]. Group 4: Marketing Initiatives - The event introduced various marketing activities both online and offline, including digital currency promotions and a "flowing exhibition + on-site experience" model for showcasing Shandong products [9]. - The "Qilu Agricultural Supermarket" will focus on five areas for future development: integration of primary, secondary, and tertiary industries, supply chain optimization, digital upgrades, brand matrix deepening, and market expansion [9].

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].