Core Insights - The article highlights the agricultural development and modernization efforts in Pingdu, Shandong Province, focusing on the cultivation of grapes and other specialty crops, aiming to establish a robust agricultural economy and enhance rural prosperity [1][4]. Agricultural Development - Pingdu has achieved a comprehensive mechanization rate of 92%, positioning itself as a leader in agricultural modernization in China [1]. - The city aims to cultivate a 30 billion yuan modern agricultural industry chain, emphasizing the importance of product quality, brand development, and the integration of agriculture with culture and tourism [1][4]. Grape Cultivation - Pingdu is recognized as a core area for grape cultivation in China, with over 300 grape varieties and more than 40 core cultivation varieties, establishing itself as a "Silicon Valley" for grape research and development [2][3]. - The local climate and advanced cultivation techniques contribute to the high quality of grapes, characterized by large size, vibrant color, rich flavor, and high sugar content [2]. Technological Integration - The use of IoT devices in smart greenhouses allows for real-time monitoring of grape growth, enabling precise management of irrigation, fertilization, and environmental conditions [3]. - The integration of technology has facilitated the cultivation of over 30 foreign grape varieties, extending the grape supply season from one to four seasons [3]. Specialty Crop Industries - Pingdu has developed various specialty food industry clusters, including grapes, cherry tomatoes, and mushrooms, with 86 "three products and one standard" agricultural products and 84 leading agricultural enterprises [4]. - The cherry tomato industry in Cuijiaji Town has expanded significantly, with over 2,600 greenhouses and an annual production of over 97 million pounds, generating sales exceeding 880 million yuan [6]. Rural Tourism and Cultural Integration - Pingdu is actively promoting the integration of agriculture, culture, and tourism, creating unique experiences through festivals and local attractions, which enhances the overall rural economy [8][9]. - The Dazeshan Grape Cultural Industry Park is being developed to include a grape cultivation base, winery, and logistics facilities, projected to generate an annual output value of 200 million yuan [9]. Economic Impact - The agricultural initiatives in Pingdu have transformed initial poverty alleviation efforts into sustainable industries, contributing to rural revitalization and increased income for local farmers [7][10]. - The integration of tourism with agriculture has led to high occupancy rates in local accommodations, with over 95% booking rates during peak seasons [9].

Core Viewpoint - The 39th China Dazeshan Grape Festival has officially opened, launching the "Grape Going Abroad Plan" to promote Dazeshan grapes globally through a new "Cruise + Grape" cooperation model [1][3] Group 1: Event Overview - The festival commenced on September 6 and will run until late October, featuring various transportation options and tourism discounts to attract visitors [5] - The festival has been held for 39 consecutive years, making it the longest-running and most influential agricultural festival in Qingdao [5] Group 2: Strategic Initiatives - The opening ceremony included a strategic cooperation signing between cruise companies and local enterprises, marking the beginning of the grapes' international journey [3] - Notable figures were appointed as "Grape Promotion Ambassadors" to connect local products with international markets, contributing to rural revitalization [3] Group 3: Economic Impact - The Dazeshan grape industry covers an area of 35,000 acres with an annual output value of 800 million yuan, significantly boosting farmers' income and cultural tourism consumption [5] - The regional brand value of Dazeshan grapes is estimated at 3.683 billion yuan, reflecting the economic potential of the agricultural sector [5] Group 4: Recognition and Certification - Dazeshan grapes received the "Geographical Indication Product Brand Certificate," marking a significant achievement in agricultural branding for the region [3]

Core Viewpoint - The event held on August 28 in Jinan, Shandong, aimed to promote agricultural consumption and showcase high-quality agricultural products from Shandong, enhancing the influence of the "Qilu Agricultural Supermarket" brand and demonstrating achievements in rural revitalization strategies [1][3]. Group 1: Event Overview - The event was guided by the Shandong Provincial Department of Agriculture and Rural Affairs, organized by Dazhong Media Group and Lushang Group, and hosted by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Nearly 200 participants attended, including representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [1][3]. Group 2: Industry Development - Shandong has over 11,000 large-scale agricultural processing enterprises with a revenue of 2.3 trillion yuan, accounting for one-tenth of the national total, and 151 national key leading enterprises [5]. - The province has developed ten industrial clusters, including Yantai apples and Yellow River beef, and established 19 modern agricultural industrial parks and 122 strong agricultural towns [5]. Group 3: Future Plans - Shandong aims to create a higher-level "Qilu Granary" and accelerate the formation of a new rural industrial development pattern that is safe, complete, green, low-carbon, and beneficial to farmers [7]. - The "Qilu Agricultural Supermarket" platform, launched in August 2023, has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from 16 cities [9]. Group 4: Marketing Initiatives - The event introduced various marketing activities both online and offline, including digital currency promotions and a "flowing exhibition + on-site experience" model for showcasing Shandong products [9]. - The "Qilu Agricultural Supermarket" will focus on five areas for future development: integration of primary, secondary, and tertiary industries, supply chain optimization, digital upgrades, brand matrix deepening, and market expansion [9].

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].