Core Viewpoint - The company reported its 1H25 financial results, showing strong revenue growth and profitability, with domestic business growth being a key driver, particularly in staple food products [2][3]. Financial Performance - In 1H25, the company achieved total revenue of 3.22 billion, a year-on-year increase of 37.7%, and a net profit attributable to shareholders of 380 million, up 22.5% year-on-year [2]. - The gross profit margin for 1H25 was 42.8%, an increase of 0.7 percentage points year-on-year, while the gross profit margin for Q2 was 43.8%, up 1 percentage point year-on-year [2]. - The company reported a net cash flow from operating activities of 350 million in 1H25, compared to 250 million in the same period last year [2]. Business Segments - The domestic business showed significant growth, with Q2 domestic revenue increasing nearly 50% year-on-year, while international business remained flat [3]. - The staple food segment generated revenue of 1.88 billion, accounting for 58.7% of main business revenue, with a gross margin of 46.2%, reflecting a growth of 1.53 percentage points year-on-year [3]. - The snack segment generated revenue of 1.29 billion, accounting for 40.3% of main business revenue, with a gross margin of 37.5%, down 1.71 percentage points year-on-year [3]. Market Position and Brand Development - The brands "麦富迪" and "费列家特" maintained high growth rates in 1H25, with 麦富迪's revenue increasing over 40% and 费列家特's revenue increasing over 120% [4]. - 麦富迪's market share in the domestic market increased from 2.4% in 2015 to 6.2% in 2024, becoming the leading domestic brand [4]. - The company has successfully enhanced its market influence through diversified marketing strategies and product innovation, particularly in high-end market segments [4]. Investment Projects - The company is progressing well with its investment projects, including a pet food production base expansion with a total investment of 369.67 million, achieving 100.63% of the investment progress [5]. - The smart warehousing upgrade project has an investment progress of 95.5%, while the R&D center upgrade project is at 99.4% [5]. - Digital transformation initiatives are ongoing, focusing on marketing, supply chain, and intelligent production [5].

Investment Rating - The investment rating for the company is "Buy" with a target price set for the next six months [7]. Core Views - The company has launched a second phase of its restricted stock incentive plan, aiming for significant revenue growth, targeting 10 billion in revenue by 2027 [1][2]. - The incentive plan is designed to lock in the core team and anchor high growth targets over the next three years, with projected revenue growth rates of no less than 25%, 53%, and 84% for 2025 to 2027 [2]. - The company is focusing on enhancing its domestic brand presence and expanding its high-end product offerings, with notable achievements in brand rankings on e-commerce platforms [3]. - The company is also expanding its production capacity in Thailand to mitigate the impact of U.S. tariffs and accelerate its global supply chain [4]. Summary by Sections Incentive Plan - The second phase of the stock incentive plan involves granting up to 556,000 shares at a price of 47.55 yuan per share, representing 0.14% of the total share capital [1][2]. - The plan aims for revenue targets of 6.56 billion, 8.03 billion, and 9.65 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 728 million, 828 million, and 910 million yuan [2]. Domestic Market Performance - The company's main brand, Maifudi, has maintained its top position on Tmall for five consecutive years through product upgrades and comprehensive marketing strategies [3]. - The high-end brand, Friega, has achieved significant recognition in the industry and is launching innovative products aimed at premium segments [3]. International Expansion - The new factory in Thailand is expected to double production capacity and will serve as a key point to bypass tariff barriers, with an investment of approximately 200 million yuan [4]. - The company is also planning to establish a research and development center in Thailand to enhance global collaboration [4]. Financial Projections - Revenue projections for 2025 to 2027 are estimated at 6.59 billion, 8.20 billion, and 9.94 billion yuan, with net profits expected to reach 754.94 million, 1.02 billion, and 1.29 billion yuan respectively [5]. - The company anticipates maintaining high growth rates, with revenue growth rates of 26%, 24%, and 21% for the respective years [5].