文 | 数字品牌榜 在这个"万物皆可嗑"的年代，年轻人的手机相册里可能没有自拍，但一定存着几十张CP神图；聊天记 录里可能没有甜言蜜语，但绝对塞满了"嗑到了""锁死"的激情呐喊。从"藕饼CP"到"莎头组合"，从林黛 玉×伏地魔到ChatGPT×DeepSeek——当代年轻人嗑CP的脑洞，连黑洞看了都要甘拜下风。 年轻人嗑CP能有多"上头"？社交平台各种刷，对着CP的照片或视频一脸姨母笑；每天像拿着"显微 镜"，不是在"抠糖"就是在"抠糖"的路上；脑补、剪视频、写小文，自发"产粮"，为爱发电；甚至还衍 生出了各种各样的课程，如"如何嗑CP？""怎么辨别嗑的CP是不是真的？"等等。 年轻人把现实中无处安放的浪漫想象，统统投射到CP关系的显微镜下：在"抠糖"时获得多巴胺暴击， 在"产粮"中体验造物主快感，在CP超话里寻找赛博家人。这种新型社交货币，正在重构年轻人的情感 消费模式。 那么，当嗑CP成为新时代的"电子榨菜"，品牌该如何优雅地"夹带私货"？是当个默默"产粮"的"太太"， 还是做个推波助澜的"红娘"？ CP营销不是简单的流量收割，而是一场精心设计的"共谋"。当年轻人对着营销CP露出"姨母笑"时，他 们消费的 ...

Core Viewpoint - The strong sales performance of "Nezha: The Devil's Child" merchandise has significantly boosted the stock price of Light Chaser Animation, with expectations for future revenue growth from this IP reaching over 100 billion yuan [1][4]. Group 1: Financial Performance - As of June 16, "Nezha 2" has achieved a cumulative box office of 15.439 billion yuan, contributing to a substantial revenue increase for Light Chaser Animation in Q1 2025, with revenue of 2.975 billion yuan, a year-on-year increase of 177.87%, and a net profit of 2.016 billion yuan, up 374.79% [2][4]. - The company anticipates that the economic increment from "Nezha 2" will exceed 200 billion yuan, with merchandise sales potentially reaching hundreds of billions [2][4]. Group 2: Strategic Shift - Light Chaser Animation is transitioning from being a "high-end content provider" to an "IP creator and operator," aiming to reduce reliance on box office revenue and enhance the sustainability of its business model [5][6]. - The company plans to focus more on animated films, while still producing live-action films, emphasizing large-scale, genre-specific, and innovative projects [6][7]. Group 3: IP Development and Market Position - The company has identified key areas for IP operation, including games, cards, brand stores, and theme parks, with a focus on creating emotional value through merchandise [6][8]. - Light Chaser Animation is exploring the development of a 3A game, leveraging its animation resources, and is also in discussions for potential theme park collaborations [7][8]. Group 4: Market Challenges - The competition in the collectible toy market is intense, and maintaining the popularity of the "Nezha" IP will require continuous innovation and engagement with consumers [5][6]. - Previous attempts by other companies to enter the theme park sector have faced challenges, indicating that Light Chaser Animation's strategy may encounter significant hurdles [8].