搜狐娱乐专稿（庄自修/文） "工业糖精" 式的 CP 营销并非新鲜事，流程化互动、预制化营业早已有之，近年更成热议焦点。但在电视行业整体水位下滑的当下，它仍是作品突围的重要 抓手。 从《雁回时》的无实物壁咚到《深情眼》的 "婚礼式" 入场，演员们靠标准化流程批量生产 "糖精"，营销已跳出 "售后" 范畴，从拍摄路透到综艺连轴转，甚 至写入合同形成全链路操作，让 "CP 感" 成了可批量制造的商品。 观众态度两极：有人反感刻意，有人沉迷甜蜜。无论争议如何，这场愈演愈烈的 CP 营销内卷，终究是流量博弈的缩影，只是这颗 "糖" 的滋味，正变得越 来越复杂。 糖点制造有公式 今年，剧集CP营销的糖点堪称 "超标供应"。 《雁回时》追剧团现场，陈都灵对辛云来上演无实物壁咚；《临江仙》活动中，曾舜晞从背后环抱戴王冠的白鹿共射花箭；《焕羽》主创登场时，张婧仪、 周翊然直接向观众派送 "羽毛糖"；《樱桃琥珀》现场，张凌赫喂赵今麦吃枣馒头；《锦月如歌》宣发期，周也为丞磊量腰围；《献鱼》追剧团，陈飞宇和 王影璐戴着胸花、拉着红绸共同入场；《折腰》剧宣更将追剧团变成 "婚礼现场"，宋祖儿手持捧花，刘宇宁在旁撒花助攻。 近期播出的 ...

Core Insights - The article discusses the phenomenon of "CP" (couple pairing) among young people, highlighting its evolution into a cultural trend that influences emotional consumption and social interactions [1][2][3] - Brands are increasingly leveraging CP marketing to connect with young consumers, creating emotional resonance and community engagement [7][21] Group 1: CP Phenomenon - Young people are engaging in CP culture across various media, from traditional dramas to modern AI interactions, showcasing a limitless imagination in pairing characters [2][3] - The popularity of CP is reflected in significant social media metrics, with hashtags like CP and 嗑CP garnering billions of views and millions of discussions, indicating a widespread cultural phenomenon [3][5] - CP serves as a source of joy and emotional fulfillment for young people, providing an escape from the complexities of real-life relationships [5][6] Group 2: Brand Engagement Strategies - Brands are adopting CP marketing strategies to tap into the emotional engagement of young consumers, transforming their enthusiasm for CP into brand value [7][21] - Common strategies include leveraging existing CPs, inviting popular CP figures as brand ambassadors, and creating nostalgic campaigns that resonate with audiences [8][9][10] - Brands are also engaging in competitive CP marketing, where rival brands play off each other’s narratives to create buzz and engagement [18][20] Group 3: Recommendations for Effective CP Marketing - Successful CP marketing requires a natural alignment between the brand and the CP, ensuring that the partnership resonates with the target audience [22] - Content co-creation is essential for maximizing user-generated content (UGC) potential, allowing brands to engage consumers actively rather than passively [23] - Brands must carefully manage the frequency and tone of CP marketing to avoid consumer fatigue and maintain a positive brand image [24]