Core Insights - The collaboration between Kuafu and Doraemon has led to a significant increase in sales, with the new sour and spicy noodles doubling both order volume and total orders within three days of launch [1][3] - Kuafu's strategy of integrating staple foods into its menu has set a trend in the snack industry, with over 20% of its sales now coming from staple food items [3][4] Product Development - The development of the "soulmate sour and spicy noodles" involved extensive market research, tasting over 100 varieties from the source region to create a product that appeals to a national audience [4] - The unique sauce formulation, which includes three types of sauces, is a key differentiator for Kuafu's sour and spicy noodles, emphasizing quality ingredients and appealing presentation [4] Market Trends - The trend of "all-time + all-category" operations in the restaurant industry is gaining traction, with brands competing for various consumption scenarios beyond traditional meal times [5] - Consumers are increasingly viewing Kuafu as a place for full meals rather than just snacks, indicating a shift in perception and usage of the brand [5] Supply Chain Management - Kuafu emphasizes the importance of a robust supply chain to ensure food safety and product quality, which is critical for scaling operations in the competitive restaurant market [6][10] - The company has invested over 50 million yuan in cold chain logistics to maintain product freshness and safety during transportation, nearly doubling its investment from the previous year [10][15] Quality Control - Kuafu employs stringent quality control measures, including real-time temperature monitoring during transportation and thorough inspections at various stages of production [11][14] - The company has established a comprehensive food safety traceability system, allowing for precise tracking of products and quick identification of any issues [14][16] Future Plans - Kuafu plans to accelerate the introduction of new products, with its R&D department's testing schedule extending through the end of the year [15] - The company is expanding its logistics capabilities, with two large central warehouses and 11 regional warehouses, enhancing its cold chain distribution network across over 2,800 counties and cities [15]

步入盛夏，午夜时分，街头巷尾的夜宵门店正上演着一天中最热闹的烟火剧——写字楼旁的烧烤摊前， 刚结束加班的年轻人望着烤架上滋滋作响的肉串；老巷口的卤味店前，身穿睡衣的居民与摊主熟稔地聊 着家常；与此同时，外卖电动车的车灯在夜晚划出一道道"流光"，载着一份份夜宵美食穿梭在城市的大 街小巷…… 日前，淘宝闪购联合饿了么宣布，在订单结构向全品类深度拓展的同时，日订单量再次突破8000万（不 含自提及0元购）。淘宝闪购以技术和商业创新驱动"大消费平台"升级，夏日夜经济叠加暑期旅游旺 季，持续满足更多元场景的需求，点燃社会消费热情，带动商家营收增长。 今年夏天，像南京水西门鸭子店一样订单量暴涨的餐饮店不在少数。据淘宝官方数据，7月以来的周 末，超过64万家小店夜间订单环比增长超过100%。 "淘宝闪购的平台消费券与城市消费季正形成有效共振，这样的精准补贴模式有效激活了城市消费潜 力，"在青岛市餐饮协会秘书长张淑燕看来，淘宝闪购此次推出的500亿平台消费券计划，尤其为中小餐 饮商户提供了有效的扶持和可持续的增长路径。 夜宵品类餐饮迎来"大爆发" 与此同时，更多场景的夏夜经济被平台推出的消费券激活。尽管来自住宅区的夜间订单量 ...