Core Insights - The event held on July 12 marked the delivery of 16,000 vehicles, indicating a significant milestone for FAW Bestune, with total users surpassing 2 million and cumulative sales of new energy vehicles exceeding 136,000 units [2] - FAW Bestune's sales in the first half of 2025 reached 87,500 units, with new energy vehicle sales accounting for 72,500 units, reflecting a nearly threefold year-on-year growth and an 83% penetration rate [2] - The launch of the new energy series, including models like the Bestune Yuyi 03 and Yuyi 07, has positioned the brand competitively within the market [3] Sales Performance - The Bestune Yuyi series has achieved notable sales figures, with the Yuyi 03 being recognized for its unique specifications in its price range, including a long wheelbase and significant electric range [3] - Despite the overall success, the sales of the Yuyi 03 and Yuyi 07 remain modest compared to the lower-margin microcar, Bestune Xiaoma, which dominated the sales figures in June [3] Distribution and Marketing Strategy - FAW Bestune has established 353 Joy Feel centers across 241 cities, aiming to enhance brand accessibility, although many centers share space with other FAW brands [4] - The company is focusing on building emotional connections with younger consumers through innovative marketing strategies and community engagement initiatives [4][5] User Engagement Initiatives - The launch of the user service brand "Joy Pai" aims to foster community among users through various activities and co-creation opportunities [5] - The introduction of a business version of the Yuyi 03 priced at 147,900 yuan indicates a strategic move to tap into government procurement markets, which could enhance sales and brand recognition [5]