不再是简单的"到此一游"，而是成为了探索远方、追求自由的代名词。跨城自驾的爆发式增长、新能源 车型的普及以及年轻一代引领的假日出行新风潮，共同构成了2025年租车自驾游市场最生动的注脚。 神州租车发布2025年度自驾出行大数据。数据显示，2025年租车订单量和用户数双双实现两位数增长， 租车市场活力尽显。 神州租车数据显示，年租车超过5次的高频用户规模同比增长近10%，平均行驶里程较往年同步增长， 尤其800公里以上的长途自驾订单占比上升尤为显著，越来越多的人正通过租车自驾的方式，驶向更远 的风景。 神州租车相关负责人表示，国内自驾出行市场正在经历一场深刻的转变。租车不仅仅是提供一辆交通出 行工具，更是连接广阔山河、丰富人生体验的载体。年轻一代的崛起、新能源市场的发展，以及对深度 探索的渴望，共同推动了租车自驾市场的蓬勃进化。 在目的地的选择上，2025年呈现出"双向奔赴"出游现象。传统一线与新一线城市仍是2025年租车市场的 核心枢纽，这些城市凭借完善的交通网络和旅游资源，成为游客探索周边的"大本营"。 另一方面，"反向旅游"的热潮席卷而来。青海德令哈、甘肃金昌、新疆哈密、新疆阿勒泰等地成为订单 增长最快的 ...

风景在路上，自驾看山海的旅行方式成为年轻人的主流选择。12月10日，飞猪发布的2025年新旅行洞察 系列之《租车自驾游报告》显示，2025年平台上的租车订单量保持强劲增长态势，90后用户规模继续扩 大，占比接近五成；00后用户增速更快，订单量同比去年增长近40%。 国内自驾游市场供需两旺。近日，中国旅游车船协会发布的《中国自驾车、旅居车与露营旅游发展报告 （2024-2025）》显示，自驾游以77.4%的占比稳居国民出行方式首位；租车市场爆发、新能源车普及等 因素则驱动自驾游市场供给端多元发展。 飞猪数据显示，2025年租车用户数同比去年扩大近三成，人均租期超过6天。从取还车热门城市来看， 成都、三亚、海口、乌鲁木齐、昆明、广州、西安、重庆、杭州、大理位列全国前十位。不难看出，中 长线休闲自驾游与短线周边自驾游构成了国内自驾游两大特色，前者以西北、西南、华南的假日游为 主，后者以一线城市及周边的"微度假"为主。 从趋势来看，自驾游正在从热门目的地的热门区域向周边的"二圈层"渗透。飞猪《2025年租车自驾游报 告》显示，新疆塔城、江西抚州、甘肃武威、山东泰安、云南红河等地租车单量增速领跑全国，普遍录 得同比3倍 ...

"车轮经济"正带动更多的旅行关联消费，呈现出"机(飞机)、酒(酒店)、车(租车)、票(门票)"交叉的融合 型体验趋势。飞猪数据显示，大小交通无缝衔接的"落地自驾"方式最受欢迎，机场、车站周边的网点是 最主流的取还车区域；2025年，同时预订了机票、酒店、门票任一品类的租车用户数量，同比去年增长 近40%。无论是一头"扎"进最美河山，还是周末追一场演唱会，抑或是一路逛吃打卡，"车轮"都是串联 起这些酷旅行的适宜载体。 2025年，租车自驾游市场的体验升级趋势明显。一方面，对于"提灯验车"、车损纠纷等行业顽疾，消费 者正在用脚投票，向更加规范化、品质化的服务履约平台和车行聚集；另一方面，头部租车平台和租车 企业也在升级服务品质，加快线上线下（300959）一体化体验进程。 据飞猪方面介绍，2025年1月飞猪全新上线"舒心租"服务，用户下单含有该标签的租车商品，均为无任 何增项费用的一口价，取车时间前可随时免费取消，还车时也无需验车，若用车过程中发生事故还享受 车损免赔、停运费折旧费免收、50万起第三者责任险等保障。飞猪数据显示，"舒心租"上线以来快速增 长，下半年环比上半年单量接近翻倍。 此外，飞猪还在乌鲁木齐、 ...

Group 1 - The upcoming National Day holiday is expected to see a surge in travel demand, with railway passenger flow remaining high and characterized by long-distance travel at the beginning and end of the holiday, and more short-distance travel in between [1] - Ha Luo Car Rental has experienced a significant increase in rental orders, with a 130% rise compared to the previous week and a 60% increase compared to the same period last year, indicating a booming trend in car rentals [1] - The average rental period during the holiday is longer than usual, allowing users to plan their trips more freely, with online car rental becoming a common choice among users [1] Group 2 - Despite the high demand in the car rental market, prices remain affordable, aligning with the current consumer trend of being cost-conscious, making car rentals a more cost-effective travel option, saving at least 30% compared to high-speed rail [2] - Young people prefer renting cars for travel during the National Day holiday due to the flexibility and privacy it offers, avoiding the congestion and inconvenience of public transport [3] - The convenience of car rental platforms and apps has significantly enhanced the appeal of renting cars, allowing users to choose routes and times freely, explore more attractions, and enjoy a personalized travel experience [3] Group 3 - Traditional cultural activities are a key factor attracting tourists during the National Day holiday [4] - In response to the popularity of domestic games, cities in Shanxi Province have seen a dramatic increase in car rental orders, with some cities experiencing over 70% growth compared to last year [6] - Ha Luo Car Rental has launched promotional activities, offering discounts of up to 60% for early bookings during the holiday, along with additional coupons, encouraging longer rental periods and earlier reservations [6] Group 4 - Ha Luo aims to enable users to participate in National Day road trips with lower barriers and greater freedom, continuously stimulating and meeting tourist demand to promote market development [7]

Core Insights - The rental car market is experiencing significant growth, driven by an increase in self-driving tourism during the recent National Day and Mid-Autumn Festival holidays, with daily rentals averaging 650,000 vehicles and peak rentals exceeding 700,000 vehicles, marking an 18% year-on-year increase [1][3][4] Market Activity - The rental car market is becoming increasingly active, with diverse user demands. The trend has shifted from business to leisure, with approximately 55% of rental orders now for tourism purposes. The 18 to 35 age group constitutes about 60% of rental users [4][5] - The average rental period has notably increased, with multi-day rentals seeing double-digit growth compared to the summer season [3][4] Consumer Trends - Consumers are prioritizing service quality, immersive experiences, and emotional value, making rental cars a popular choice for personalized travel experiences [5][6] - Events such as music festivals and sports games are driving rental orders, particularly in regions with limited public transport options [6][7] Supply Side Developments - The rental car industry benefits from an improved transportation network and upgraded rental services, which lower barriers for users and expand market potential [6][7] - The integration of technology, such as mobile apps for easy rentals and enhanced service features, is improving user experience and operational efficiency [7][8] Industry Challenges and Solutions - The surge in rental demand highlights the need for robust service management capabilities to address complexities in vehicle management, insurance, and traffic violations [8][9] - The industry faces challenges such as vehicle condition variability and consumer rights protection issues. Ongoing efforts include enhancing service quality, establishing a credit system for rental companies and users, and improving emergency response capabilities [9]

Core Insights - The article highlights the significant growth in the car rental market during the recent National Day and Mid-Autumn Festival holidays, with a total of 2.433 billion people traveling across regions, and approximately 80% of these trips being self-driving [2][3] - The average daily car rentals reached 650,000 vehicles, with peak days exceeding 700,000 rentals, marking an 18% year-on-year increase in rental usage [2][3] Market Activity - The car rental market has become increasingly active, with diverse user demands. The trend has shifted from business to leisure, with around 55% of rental orders now for tourism purposes [5] - Young consumers aged 18 to 35 represent about 60% of the rental market, indicating a demographic shift towards younger users [5] - The average rental period has notably increased, with multi-day rentals seeing double-digit growth [3][5] Consumer Trends - Consumers are increasingly prioritizing service quality, immersive experiences, and emotional value in their travel, making self-driving rentals a popular choice [6] - The integration of car rentals with public transport, such as high-speed rail and air travel, has facilitated the growth of the "high-speed rail/air + rental" model [7] - Events like music festivals and sports games have also contributed to a surge in rental orders, particularly in cities with active cultural scenes [6] Supply Side Developments - The number of vehicles available for short-term rentals is estimated to be around 1 million as of last year [4] - The expansion of rental service networks at airports and train stations has improved accessibility, with over 100,000 rental service points nationwide [7] - Technological advancements, such as mobile app functionalities and self-service options, have enhanced the rental experience, making it more efficient and user-friendly [7] Industry Challenges and Future Directions - The rapid increase in rental demand presents both opportunities and challenges for the industry, necessitating improved service management capabilities [8] - The Ministry of Transport plans to enhance the rental market by encouraging better network layouts, vehicle allocation, and integration with other transport modes [9][10] - Addressing issues such as vehicle condition, deposit disputes, and consumer rights will be crucial for fostering a healthy rental environment [9][10]

Core Insights - The upcoming 8-day holiday during the Mid-Autumn Festival and National Day in 2025 is expected to boost the popularity of car rentals, continuing the trend seen during the summer [1] - Shenzhou Car Rental's report indicates a significant increase in advance bookings, with over 40% of orders made more than 30 days in advance, reflecting a shift towards early planning among users [1] - There is a notable increase in the average rental period, now at 5.2 days, with long-term rentals (over 8 days) growing by over 30% year-on-year, highlighting a trend towards deeper travel experiences [1] Rental Trends - The demand for cross-city self-driving trips is becoming mainstream, with popular routes including Xining-Dunhuang and Haikou-Sanya leading in bookings [2] - Airport service points remain the preferred choice for users, with the top five rental locations being major airports, including Tianshan International Airport and Lanzhou Zhongchuan Airport, indicating a strong demand for convenient pick-up locations [2] - The user demographic is shifting towards younger customers, with nearly 40% of advance bookings coming from first-time users and over 50% of users being from the post-2000 and 1990 generations, driving a demand for flexible and personalized rental options [2] Company Overview - Shenzhou Car Rental is a leading domestic rental brand with a fleet of over 190,000 vehicles and approximately 180 million registered users, covering key travel locations such as airports and high-speed rail stations [3]