我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IFA 吸引了 1800 多家展商，以及来自 ...

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth. It highlights the need for a deep understanding of terminal markets, regional regulations, technological trends, and industry rhythms to successfully navigate this transition [3]. Group 1: Event Overview - The "Exploring European Electronics Trends" business investigation activity will take place from September 4 to September 14, focusing on five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich [3]. - The event will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: IFA and IAA Details - IFA is one of the largest international exhibitions for audio-visual and consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in the last edition. AI is a significant theme this year, making it a crucial window for observing trends in AI and hardware [4]. - IAA is one of the top five auto shows globally, playing a key role in the automotive industry's development, with 750 exhibitors from 38 countries and over 500,000 visitors in the last edition, covering the entire automotive supply chain [4]. Group 3: Activities and Networking - The itinerary includes organizing two in-depth salons to facilitate local resource connections, building on previous successful networking events held during the last IAA [6]. - The trip aims to provide participants with firsthand experiences of the industrial atmosphere in Germany, enhancing their understanding of local market dynamics and fostering potential collaborations [7][10]. Group 4: Company Visits and Insights - Participants will visit notable companies such as GlobalFoundries and Mercedes-Benz, gaining insights into their operations and the broader industry landscape [19][20]. - The Fraunhofer Institute, known for its integration of scientific research and industrial development, will also be a focal point, showcasing its significant revenue of €3.4 billion and its role in fostering innovation [23]. Group 5: Itinerary Highlights - The itinerary includes visits to key cultural and industrial sites, allowing participants to experience Germany's rich heritage while engaging with local businesses [16][24]. - The program is designed to optimize efficiency and depth, ensuring that both newcomers and experienced professionals can derive valuable industry insights [12][13].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - The chip industry is increasingly focusing on overseas markets, with "going abroad" seen as a new option for growth [3]. - A business investigation trip to Germany is planned from September 4 to September 14, focusing on two major global exhibitions: IFA and IAA [3][4]. - The IFA exhibition, one of the largest international consumer electronics shows, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition [4]. - The IAA exhibition, a key event in the global automotive industry, had 750 exhibitors from 38 countries and over 500,000 visitors in its previous edition [4]. Group 2: Activities and Itinerary - The trip includes visits to five major German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [7]. - Activities will include industry salons, company visits, and tours of leading universities, aimed at deepening understanding of local market needs and trends [4][6][7]. - The itinerary features visits to notable companies such as GlobalFoundries and Mercedes-Benz, as well as academic institutions like the Technical University of Munich [19][20][21][22]. Group 3: Networking and Resource Linking - The trip aims to facilitate connections among participants, local exhibitors, and industry professionals through deep-dive salons and networking events [6][13]. - Previous trips have successfully established communication bridges among key industry players, enhancing collaboration opportunities [6][10].

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资 源链接等， 我会分享在朋友圈 。 扫码加我本人微信 从去年开始，越来越多的芯片人开始把目光投向海外市场。在技术创新与本土竞争趋于白热化的背 景下， "出海" 成为产业升级与持续增长的新选项。 但芯片人想要做到真正出海并不容易，背后需要对终端市场、区域法规、技术趋势与产业节奏的真 正理解，真正看清趋势、理解产业、建立链接，比 "走出去"本身更重要。 因此， 9 月 4 日至 9 月 14 日 ，芯片超人决定开启 "挖掘欧洲电子领域芯动向" 德国商 务考察活动 ，实地走访德国 柏林、莱比锡、德累斯顿、斯图加特以及慕尼黑 五个城市，重点聚 焦 全球两大顶级展会： IFA 柏林国际消费电子和家电产品展览会 与 IAA 德国国际汽车及 智慧出行博览会 （简称"慕尼黑车展"） ，带大家一起走进欧洲电子产业的最前沿，实地理解消 费电子与汽车电子的真实需求与发展方向。 IFA ，源于 1924 年，作为 世界上规模和影响力最大的国际视听及消费类电子产品展览会之一 ，上一届 IFA 吸引了 1800 多家展商，以及来自 ...

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - Since last year, an increasing number of chip professionals have shifted their focus to overseas markets, with "going abroad" becoming a new option for industry growth [3]. - A business investigation activity titled "Exploring European Electronic Trends" is scheduled from September 4 to September 14, focusing on key cities in Germany and major exhibitions like IFA and IAA [3][4]. Group 2: Key Events and Activities - IFA, one of the largest international consumer electronics exhibitions, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme [4]. - IAA, one of the top five auto shows globally, had 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [4]. - The itinerary includes deep-dive salons and visits to renowned companies and universities, enhancing local resource connections [5][6]. Group 3: Itinerary Highlights - The itinerary includes visits to five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [7]. - The schedule features visits to major exhibitions, local enterprises, and cultural sites, providing a comprehensive understanding of the German industry landscape [15][16][18][19]. Group 4: Previous Experience and Networking - The organization has conducted multiple business investigations in Germany since 2018, optimizing itineraries based on feedback from industry participants [10]. - Previous events have successfully facilitated networking among industry leaders, including major manufacturers and investment institutions [6][12].