Core Viewpoint - The article emphasizes the importance of understanding market trends, regional regulations, and technological advancements for companies in the semiconductor industry looking to expand overseas, particularly in Europe. Group 1: Overview of the Business Trip - The trip aims to explore the European electronics sector, focusing on two major exhibitions: IFA and IAA, to understand the real demands and development directions in consumer and automotive electronics [1][2]. - The IFA exhibition, one of the largest in the world, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme [2]. - The IAA, a key global auto show, had 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [2]. Group 2: Activities and Itinerary - The itinerary includes visits to five major German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [5]. - The trip will feature deep-dive salons to facilitate connections among local resources and industry professionals, enhancing networking opportunities [4]. - Participants will visit notable companies and institutions, including the Mercedes-Benz factory in Stuttgart, which has over 35,000 employees and an annual production capacity of 367,000 vehicles [15]. Group 3: Historical Context and Experience - The company has organized multiple business trips to Germany since 2018, accumulating extensive local resources and optimizing itineraries for industry relevance [7]. - Previous trips have included visits to various countries, enhancing the company's understanding of global market dynamics and fostering international business relationships [7][9].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth. It highlights the need for a deep understanding of terminal markets, regional regulations, technological trends, and industry rhythms to successfully navigate this transition [3]. Group 1: Event Overview - The "Exploring European Electronics Trends" business investigation activity will take place from September 4 to September 14, focusing on five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich [3]. - The event will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: IFA and IAA Details - IFA is one of the largest international exhibitions for audio-visual and consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in the last edition. AI is a significant theme this year, making it a crucial window for observing trends in AI and hardware [4]. - IAA is one of the top five auto shows globally, playing a key role in the automotive industry's development, with 750 exhibitors from 38 countries and over 500,000 visitors in the last edition, covering the entire automotive supply chain [4]. Group 3: Activities and Networking - The itinerary includes organizing two in-depth salons to facilitate local resource connections, building on previous successful networking events held during the last IAA [6]. - The trip aims to provide participants with firsthand experiences of the industrial atmosphere in Germany, enhancing their understanding of local market dynamics and fostering potential collaborations [7][10]. Group 4: Company Visits and Insights - Participants will visit notable companies such as GlobalFoundries and Mercedes-Benz, gaining insights into their operations and the broader industry landscape [19][20]. - The Fraunhofer Institute, known for its integration of scientific research and industrial development, will also be a focal point, showcasing its significant revenue of €3.4 billion and its role in fostering innovation [23]. Group 5: Itinerary Highlights - The itinerary includes visits to key cultural and industrial sites, allowing participants to experience Germany's rich heritage while engaging with local businesses [16][24]. - The program is designed to optimize efficiency and depth, ensuring that both newcomers and experienced professionals can derive valuable industry insights [12][13].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - The chip industry is increasingly focusing on overseas markets, with "going abroad" seen as a new option for growth [3]. - A business investigation trip to Germany is planned from September 4 to September 14, focusing on key cities and major exhibitions like IFA and IAA [3][4]. - The IFA exhibition, one of the largest in the world, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition [4]. - The IAA exhibition, a key event in the global automotive industry, had 750 exhibitors from 38 countries and over 500,000 visitors [4]. Group 2: Activities and Engagements - The trip will include deep-dive salons and visits to renowned companies and universities, facilitating connections with local resources [6][7]. - Previous trips to Germany in 2018 and 2023 have built a strong resource network and experience in organizing industry-specific itineraries [10]. - The itinerary includes visits to significant cities like Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing key industrial characteristics [7]. Group 3: Exhibition Insights - IFA covers various aspects of consumer electronics, providing insights into market demands in Germany and globally [5]. - IAA encompasses the entire automotive supply chain, featuring major manufacturers and component suppliers, allowing for efficient identification of potential partners and projects [5]. Group 4: Company Visits and Learning Opportunities - The itinerary includes visits to notable companies such as GlobalFoundries and Mercedes-Benz, which are pivotal in the semiconductor and automotive sectors [19][20]. - Nexperia, a leading semiconductor company, and Fraunhofer, a model for integrating scientific research with industrial development, will also be explored [22][23].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - The chip industry is increasingly focusing on overseas markets, with "going abroad" seen as a new option for growth [3]. - A business investigation trip to Germany is planned from September 4 to September 14, focusing on two major global exhibitions: IFA and IAA [3][4]. - The IFA exhibition, one of the largest international consumer electronics shows, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition [4]. - The IAA exhibition, a key event in the global automotive industry, had 750 exhibitors from 38 countries and over 500,000 visitors in its previous edition [4]. Group 2: Activities and Itinerary - The trip includes visits to five major German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [7]. - Activities will include industry salons, company visits, and tours of leading universities, aimed at deepening understanding of local market needs and trends [4][6][7]. - The itinerary features visits to notable companies such as GlobalFoundries and Mercedes-Benz, as well as academic institutions like the Technical University of Munich [19][20][21][22]. Group 3: Networking and Resource Linking - The trip aims to facilitate connections among participants, local exhibitors, and industry professionals through deep-dive salons and networking events [6][13]. - Previous trips have successfully established communication bridges among key industry players, enhancing collaboration opportunities [6][10].

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth amidst intense domestic competition and technological innovation [3]. Group 1: Overview of the European Market Exploration - Since last year, an increasing number of chip professionals have shifted their focus to overseas markets, with "going abroad" becoming a new option for industry growth [3]. - A business investigation activity titled "Exploring European Electronic Trends" is scheduled from September 4 to September 14, focusing on key cities in Germany and major exhibitions like IFA and IAA [3][4]. Group 2: Key Events and Activities - IFA, one of the largest international consumer electronics exhibitions, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with AI being a significant theme [4]. - IAA, one of the top five auto shows globally, had 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [4]. - The itinerary includes deep-dive salons and visits to renowned companies and universities, enhancing local resource connections [5][6]. Group 3: Itinerary Highlights - The itinerary includes visits to five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [7]. - The schedule features visits to major exhibitions, local enterprises, and cultural sites, providing a comprehensive understanding of the German industry landscape [15][16][18][19]. Group 4: Previous Experience and Networking - The organization has conducted multiple business investigations in Germany since 2018, optimizing itineraries based on feedback from industry participants [10]. - Previous events have successfully facilitated networking among industry leaders, including major manufacturers and investment institutions [6][12].

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