文｜小食代 吴容 如果最近你看到有些可口可乐、雪碧和以往"长得不太一样"了，请不要怀疑，这可能就是给零食渠道 的"专供新品"。 小食代留意到，有多位网友在社交平台分享了在零食量贩店购买到可口可乐公司的定制商品，包括可口 可乐（经典）、可口可乐（无糖）以及雪碧（清爽柠檬味）等。根据他们的晒图，这些产品均为400ml 规格，瓶身清晰标注着"零食渠道定制"字样，瓶子设计也不同了。 今天，小食代从业内了解到，这些产品确实是该公司专为零食量贩渠道定制的。不过，与原有常规产品 相比，其规格从500ml调整为400ml，单价也从2.8元降至2.3元，目的就是要"覆盖所有的零食量贩渠 道"。截至发稿时，可口可乐公司方面没有对此置评。 事实上，不止可口可乐，此前费列罗、乐事、奥利奥、香飘飘和洽洽食品等品牌都在以更进取的姿态拥 抱千亿规模的零食量贩渠道，推出定制产品。 据欧睿国际数据，2025年零食量贩门店数量将达到4.5万家。多位行业人士今天对小食代表示，品牌们 推出这些定制款的背后，一方面是希望把握零食量贩渠道的红利，另一方面是为了与传统渠道形成有效 区隔，并稳住整体价盘。 我们一起关注。 热议 小食代留意到，在社交平台上， ...

Core Viewpoint - The company Xiangpiaopiao (603711.SH) reported strong financial performance for 2024 and Q1 2025, with a focus on its differentiated cup-based beverage strategy to capture market opportunities and drive growth [1][2]. Financial Performance - In 2024, Xiangpiaopiao achieved total revenue of 3.287 billion yuan and a net profit attributable to shareholders of 253 million yuan [1]. - For Q1 2025, the company reported revenue of 580 million yuan, with the ready-to-drink segment showing significant growth, generating 266 million yuan, a year-on-year increase of 13.89% [1]. Product Strategy - The Meco fruit tea brand continues to innovate in flavors and formats, introducing new flavors like "Orange Jasmine" while maintaining popular options [2]. - Meco fruit tea has developed customized products for different sales channels, including portable packaging for snack retail channels, enhancing market adaptability [2]. Market Expansion - The company is focusing on core cities like Wuhan and Changsha, deepening its presence in campus markets while also expanding into snack retail channels, with over 20,000 stores now carrying Meco fruit tea and related products [2]. - Xiangpiaopiao is also extending its reach into dining scenarios such as hot pot and barbecue, reinforcing the unique "cup" feature of Meco fruit tea [2]. Operational Management - The company has increased R&D investment by 14.06% in 2024, developing innovative technologies for fresh milk preservation and packaging material research [3]. - Through a three-phase lean production initiative, the company has optimized production efficiency, resulting in significant cost reductions and improved operational effectiveness [3]. - A "Quality Traceability Project" has been initiated, along with the establishment of a "Super Tea Garden" to enhance the quality supply chain [3].