近日，在二手交易平台上，多个品牌的普通奶茶袋以每个0.5元至2元的售价流转，而带着"联名""限 定""绝版"等标签的特殊款则身价暴涨至15元至50元区间。 当限定款奶茶袋在二手交易平台被标价50元仍被"火速"收藏，当"袋袋相传"从调侃变为现实交易，一场 围绕曾被随手丢弃的奶茶包装袋的消费奇观正在悄然兴起。 在二手交易平台上，多个品牌的普通奶茶袋以每个0.5元至2元的售价流转，而带着"联名""限定""绝 版"等标签的特殊款则身价暴涨至15元至50元区间。 "单个售价接近一杯奶茶钱，积少成多。"一位来自杭州的商家告诉新京报贝壳财经记者，他一年来收集 了上千个奶茶袋，通过二手交易平台出售，已经赚了数百元。 贝壳财经记者随机采访了解到，这些商家在销售二手奶茶袋时，更青睐能够一次购买大量袋子的消费 者，而且普遍接受议价，回复及时且爽快小刀。 和常规思维的保温袋比纸袋贵一点，大的袋子比小的袋子贵一点的销售思路不同，让二手奶茶袋身价上 涨的主要因素是"联名""限定""绝版"等关键词，稀缺性和IP热度使其单价升至15元至50元的区间。 在浏览二手平台商品的过程中，贝壳财经记者注意到，有一个新发链接里二手奶茶袋售价为49.9元 ...

新京报贝壳财经记者 俞金旻 阎侠 编辑 陈莉 校对 王心 "单个售价接近一杯奶茶钱，积少成多。"一位来自杭州的商家告诉新京报贝壳财经记者，他一年来收集 了上千个奶茶袋，通过二手交易平台出售，已经赚了数百元。 近日，在二手交易平台上，多个品牌的普通奶茶袋以每个0.5元至2元的售价流转，而带着"联名""限 定""绝版"等标签的特殊款则身价暴涨至15元至50元区间。 当限定款奶茶袋在二手交易平台被标价50元仍被"火速"收藏，当"袋袋相传"从调侃变为现实交易，一场 围绕曾被随手丢弃的奶茶包装袋的消费奇观正在悄然兴起。 有律师告诉贝壳财经记者，个人消费者转卖自有闲置的奶茶袋应属于二手物品买卖，系合法行为；但 是，"如果是卖家没有获得品牌授权私自定制或者仿冒品牌包装进行销售，则侵犯了品牌方的知识产 权。" 靠联名绝版身价暴涨 一个废弃奶茶袋卖到50元 被随手扔掉的奶茶袋，正在闲鱼等二手交易平台上演"身价逆袭"。 贝壳财经记者注意到，在某二手交易平台上，话题，点进去可见大量相关商品链接，有限定纸袋被标注 了"包邮、全新、售价12元"，也有奶茶店保温袋大集合"10个起发、7元10个、13元20个、30个以上包 邮"，成色显示 ...

Core Insights - The article discusses the emerging trend of collecting milk tea bags, highlighting their cultural significance and the unique market dynamics surrounding them [1][5][9] Group 1: Market Dynamics - The pricing of milk tea bags follows a distinct market logic, with ordinary bags priced at 1-3 yuan, while limited edition and co-branded bags can range from 10 to 50 yuan, with some rare designs fetching over 100 yuan [5] - The new-style tea beverage market is projected to reach a scale of 354.72 billion yuan by 2024, with expectations to exceed 400 billion yuan by 2028, indicating significant growth potential in this sector [14] Group 2: Cultural and Social Aspects - Collectors view milk tea bags as valuable items that represent the growth history of brands, with some individuals amassing collections worth hundreds of yuan [7] - The act of collecting milk tea bags serves as a "social currency," helping young people establish group identities through shared consumption experiences [9] Group 3: Emotional and Creative Expression - The collection of milk tea bags is seen as a way to anchor emotions, providing a sense of ritual and emotional release for young consumers [9] - The trend of repurposing milk tea bags into creative projects, such as storage boxes and fashion items, reflects a growing interest in sustainability and creativity among consumers [14] Group 4: Marketing Strategies - Brands utilize limited packaging to enhance user recognition and create a sense of scarcity, which in turn fosters a culture of collecting [5] - The marketing strategies employed by tea brands effectively transform the perceived value of products into consumer motivation, leading to increased sales [14]