Core Viewpoint - The second-hand market for milk tea bags is experiencing a surge in popularity, with ordinary bags selling for 0.5 to 2 yuan, while special edition bags can fetch prices between 15 to 50 yuan, driven by their scarcity and branding [1][2][4]. Group 1: Market Dynamics - Ordinary milk tea bags are priced between 0.5 to 2 yuan, while limited edition bags can reach 15 to 50 yuan due to their perceived value and branding [1][2]. - The phenomenon of reselling milk tea bags has gained traction, with some sellers reporting earnings of hundreds to thousands of yuan from these transactions [1][3]. - The demand for milk tea bags is primarily driven by young consumers, particularly those who are trend-sensitive and value unique items [5][6]. Group 2: Consumer Behavior - The main buyers of second-hand milk tea bags include Gen Z consumers who are sensitive to trends and seek to express their individuality through unique items [5][6]. - Practicality also plays a role, as some consumers use these bags as everyday carry items, aligning with sustainable living trends [5][6]. - Collectors view these bags as trendy derivatives, similar to sneakers or blind boxes, and are motivated by the desire for rarity and completeness in their collections [5][6]. Group 3: Legal and Ethical Considerations - The resale of personal, unused milk tea bags is legal; however, bulk sales without brand authorization may infringe on intellectual property rights [4][6]. - Brands like Heytea and Nayuki have not authorized the sale of their bags, raising concerns about potential infringement by sellers on second-hand platforms [4][6]. Group 4: Future Outlook - The sustainability of the milk tea bag trend in the second-hand market depends on brands continuing to release attractive designs and maintaining supply-demand dynamics [6]. - The current market is in an early expansion phase, but the lack of stable supply and the potential for market saturation could lead to a decline in interest [6].

Core Insights - The article discusses the rising trend of selling used milk tea bags on second-hand trading platforms, where prices for ordinary bags range from 0.5 to 2 yuan, while limited edition bags can sell for 15 to 50 yuan, indicating a significant market for these items [1][5][9] Group 1: Market Dynamics - Ordinary milk tea bags are priced between 0.5 and 2 yuan, with actual costs including shipping reaching approximately 8 to 12 yuan per bag when purchased individually [5] - Limited edition and branded bags are highly sought after, with some selling for as much as 50 yuan due to their perceived rarity and brand association [1][7] - The demand for these bags is driven by young consumers, particularly those from Generation Z, who are sensitive to trends and seek unique items for personal expression [9][10] Group 2: Consumer Behavior - The primary buyers of second-hand milk tea bags include trend-sensitive young consumers, practical users who appreciate the design, and collectors who view these bags as trendy collectibles [9][10] - The emotional value, practicality, and speculative nature of these purchases contribute to the rising prices and demand for milk tea bags in the second-hand market [9][10] Group 3: Legal and Ethical Considerations - Selling personal used milk tea bags is legal, but bulk sales by individuals without brand authorization may infringe on intellectual property rights [8] - Brands like Heytea and Nayuki have not authorized the sale of their bags, raising concerns about potential infringement in the second-hand market [7][8] Group 4: Future Outlook - The sustainability of this trend depends on brands continuing to release attractive designs and the vitality of supply and demand in the second-hand market [10][11] - The current phase of this market is characterized as early diffusion, but it may face challenges due to limited supply and shifting consumer interests [11]

Core Insights - The article discusses the emerging trend of collecting milk tea bags, highlighting their cultural significance and the unique market dynamics surrounding them [1][5][9] Group 1: Market Dynamics - The pricing of milk tea bags follows a distinct market logic, with ordinary bags priced at 1-3 yuan, while limited edition and co-branded bags can range from 10 to 50 yuan, with some rare designs fetching over 100 yuan [5] - The new-style tea beverage market is projected to reach a scale of 354.72 billion yuan by 2024, with expectations to exceed 400 billion yuan by 2028, indicating significant growth potential in this sector [14] Group 2: Cultural and Social Aspects - Collectors view milk tea bags as valuable items that represent the growth history of brands, with some individuals amassing collections worth hundreds of yuan [7] - The act of collecting milk tea bags serves as a "social currency," helping young people establish group identities through shared consumption experiences [9] Group 3: Emotional and Creative Expression - The collection of milk tea bags is seen as a way to anchor emotions, providing a sense of ritual and emotional release for young consumers [9] - The trend of repurposing milk tea bags into creative projects, such as storage boxes and fashion items, reflects a growing interest in sustainability and creativity among consumers [14] Group 4: Marketing Strategies - Brands utilize limited packaging to enhance user recognition and create a sense of scarcity, which in turn fosters a culture of collecting [5] - The marketing strategies employed by tea brands effectively transform the perceived value of products into consumer motivation, leading to increased sales [14]