Core Insights - MBK Partners' subsidiary, Haihe An Cultural Tourism, has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as "Haihe An Suzhou Yangcheng Peninsula Paradise" and investing 100 million to develop three new projects [1][3][5] Group 1: Acquisition and Rebranding - The acquisition involves a 690-acre theme park located in the core area of the Yangcheng Lake Peninsula National Tourism Resort [3] - The park aims to integrate local culture, innovate performance formats, and enhance visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][5] Group 2: Investment and New Projects - Haihe An Cultural Tourism has committed over 100 million to develop three major new projects: the "Milk Dragon Magic Time" theme area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system [5][7] - The "Milk Dragon Magic Time" area spans 30,000 square meters and includes over 30 interactive entertainment facilities and a themed restaurant [5] Group 3: Visitor Experience and Future Plans - The park plans to enhance nighttime operations, extending hours until 9 PM and offering over 30 attractions during the night, along with unique dining and cultural markets [5][7] - The park aims to connect various commercial activities within the resort area, including hotels, dining, and sports, to create a collaborative tourism ecosystem [7]

Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by MBK Partners' subsidiary, Haihe An Cultural Tourism, marks a significant shift in the cultural tourism industry in East China, transitioning from scale expansion to quality enhancement [1][3][30]. Group 1: Acquisition and Strategic Importance - The acquisition involves a 690-acre theme park, previously known as Huayi Brothers Movie World, located in a key national tourism resort area [3]. - Haihe An Cultural Tourism aims to integrate local culture and enhance visitor experiences, establishing the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][8]. - This acquisition is seen as a landmark event for the development of the cultural tourism industry in East China, reflecting a strategic choice based on the region's cultural richness and ecological resources [3][8]. Group 2: Brand Renewal and Experience Enhancement - The park has undergone a brand renewal, officially rebranded as "Haihe An Suzhou Yangcheng Peninsula Paradise," with a new slogan "Yangcheng Lake, Joy Together" [11][13]. - The brand strategy emphasizes a five-experience system focusing on natural ecology, family-friendly entertainment, cultural heritage, night economy, and festive activities [13][16]. - Three major new products have been launched, including the largest immersive theme experience area in China, a large-scale cultural show, and a night product system to enhance nighttime consumption [17][20][22]. Group 3: Economic and Cultural Impact - The park's reopening has led to significant visitor engagement, with over 350,000 visitors during the summer trial operation and a 68% increase in revenue year-on-year [24]. - The integration of the theme park with local cultural festivals and activities aims to create a comprehensive tourism ecosystem, enhancing regional economic vitality [25][27]. - The initiative is expected to transform the Yangcheng Lake Peninsula into a world-class lake tourism destination, promoting sustainable growth in the cultural tourism sector [25][28].

Core Viewpoint - The acquisition of the former Suzhou Huayi Brothers Movie World by the Asian private equity giant, Anbo Kai Investment Fund, through its cultural tourism management platform, Haihe An Cultural Tourism, marks a significant development in the East China cultural tourism industry, with plans for a comprehensive upgrade and rebranding of the park as "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][3][9]. Group 1: Acquisition and Rebranding - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, which spans 460,000 square meters (690 acres) and is located in a key national-level tourist resort area [1][3]. - The park will undergo a systematic upgrade and integration, focusing on local cultural elements and enhancing visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][9]. Group 2: New Offerings and Experience - The park will introduce three major new products: the "Milk Dragon Magic Time" themed area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system, aiming to cover all age groups and operate throughout the day [6][7]. - The park's new offerings have already attracted over 350,000 visitors during the trial operation period in the summer of 2025, with a single-day peak of over 20,000 visitors and a revenue increase of 68% year-on-year [7]. Group 3: Strategic Importance and Future Plans - The acquisition is viewed as a landmark event for the cultural tourism industry in East China, leveraging Suzhou's rich cultural heritage and the unique ecological resources of Yangcheng Lake to invigorate regional tourism [9]. - Haihe An Cultural Tourism aims to integrate its experience in operating large cultural tourism projects with local culture, creating a theme park that reflects both international standards and Suzhou's unique charm [9][10].