地铁未到站，信心已到账。11月13日，中信百信银行在北京地铁6号线朝阳门站，启动了一场趣味十足的品牌快闪活动。此前，该行发布了全新品牌宣 传片《百姓的信心银行》，传递数字普惠金融服务托举千家万户追求美好生活的信心的品牌主张。此次快闪活动则进一步强化 "信心"这一品牌理念，用户 可通过互动领取专属的"MBTI人格信心储值卡"，该行品牌IP形象"百小旺"也首次线下亮相。 据了解，此次快闪活动将持续至12月10日，中信百信银行以年轻化、互动化、趣味化的社交玩法，与年轻群体建立更深的情感共鸣，为用户在生活进阶 的每个关键时刻注入金融信心。 点亮美好生活，在人潮中构建"信心支点" 早晚高峰的地铁站里，步履匆匆的"早八人"规划着生活进阶的蓝图；擦肩而过的小微创业者，琢磨着经营周转难题；初为父母的年轻人，牵挂着家庭未 来的财富规划。在充满不确定因素的时代背景下，"信心"已然成为人们追寻美好生活的核心诉求。 基于对大众情绪变化的精准把握，中信百信银行选择地铁站这一贴近日常生活的场景，将金融服务融入生活肌理，用实际行动托举每一个人生的关键时 刻。这背后，则彰显着中信百信银行作为国内首家国有控股数字银行的责任与担当—— 自201 ...

Core Viewpoint - CITIC Baixin Bank is focusing on high-quality strategic transformation and enhancing inclusive financial services, showing positive growth in key financial metrics for the first half of 2025 [1][2]. Financial Performance - As of the end of the reporting period, CITIC Baixin Bank's total assets reached 119.516 billion yuan, a year-on-year increase of 1.90% - Net assets stood at 9.452 billion yuan, up 4.50% from the previous year - Operating net income was 2.875 billion yuan, reflecting a year-on-year growth of 28.64% - Net profit amounted to 472 million yuan, with a growth of 1.66% compared to the previous year [1]. Business Strategy and Focus - The bank is committed to inclusive finance, particularly supporting small and micro enterprises by addressing their unique financing needs through a fully digital operation process - The balance of customer loans reached 90.290 billion yuan, an increase of 8.14% since the beginning of the year - The balance of inclusive small and micro loans grew by 22.65% to 11.162 billion yuan [1][2]. Technological Innovation - CITIC Baixin Bank launched the "User Cube" project, enhancing credit approval efficiency for small and micro enterprises by 65% through advanced data governance and AI analysis - The bank's "Lingxi" intelligent assistant aims to improve customer service efficiency by enabling users to complete transactions with simple voice commands via WeChat mini-programs - The AI-assisted resolution rate reached 82%, showcasing the bank's commitment to leveraging technology for better customer service [3].