Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's performance is expected to marginally improve, driven by the rapid development of its proprietary brands despite a short-term impact from tariffs [5][6] - The company reported a revenue of 728 million yuan for H1 2025, a year-on-year decrease of 13.94%, and a net profit attributable to shareholders of 79 million yuan, down 19.23% year-on-year [5][6] - The gross margin has shown stable growth, indicating resilience in the business model, with a significant reduction in operating costs by 20.52% during the same period [5] Financial Performance Summary - As of H1 2025, the company's asset-liability ratio stands at 33.02%, a decrease of 1.24 percentage points from the end of the previous year [5] - Sales expenses increased by 9.56% year-on-year due to higher investments in proprietary brands, while management expenses rose by 24.7% primarily due to operational costs from New Zealand's natural products [5] - R&D expenses remained stable, with significant investments in staple food products [5] Product Development and Brand Strategy - The company is accelerating product iteration and focusing on brand development, launching multiple new freeze-dried products targeting small dogs under the "Jueyan" brand [5] - The "Haoshijia" brand has also introduced various new products, filling market gaps in the mid-range price segment and creating a synergistic effect between the two brands [5] - The company plans to continue advancing its proprietary brand business, aiming for quality and scale to drive brand growth [5] Earnings Forecast and Valuation - The revenue projections for 2025-2027 are adjusted to 1.749 billion yuan, 2.009 billion yuan, and 2.336 billion yuan, respectively, with net profits of 174 million yuan, 226 million yuan, and 264 million yuan [5][7] - The corresponding price-to-earnings ratios are estimated at 25, 19, and 17 times for the respective years [5][7] - The long-term growth potential remains strong, particularly in the domestic proprietary brand sector, justifying the "Buy" rating [5]

Investment Rating - The report maintains a "Strong Buy" rating for Petty Co., Ltd. [2][5] Core Views - The company reported a revenue of 728 million yuan for the first half of 2025, a year-on-year decrease of 13.94%, and a net profit attributable to shareholders of 79 million yuan, down 19.23% year-on-year. The fluctuation in revenue is attributed to the impact of U.S. tariff policies, which affected customer order rhythms. However, the company has managed to improve its gross margin through cost reduction and product structure optimization, achieving a gross margin of 31.98% in H1 2025, an increase of 5.63 percentage points compared to the same period last year [3][4]. - The company has seen improvements in gross margins across its main product categories, with significant increases in the gross margins of pet food products such as animal skin chews, plant-based chews, and nutritional meat snacks [3]. - The company is focusing on developing its own brands in the domestic market, targeting mid-to-high-end pet owners, and has launched several new products under its brands [4]. Financial Performance Summary - The company expects the most significant impact from tariffs to have passed, with operations anticipated to gradually improve in the second half of 2025. Projected net profits for 2025-2027 are 199 million, 234 million, and 286 million yuan, respectively, with corresponding EPS of 0.79, 0.92, and 1.13 yuan, and PE ratios of 23, 19, and 16 times [5][6]. - The financial forecast indicates a revenue growth rate of 7.20% for 2025, with a projected revenue of 1.78 billion yuan, and a net profit growth rate of 9.19% [6]. Company Overview - Petty Co., Ltd. was established in October 2002 and is one of the earliest companies in China specializing in the pet food industry. It is also the first company in the pet industry to be publicly listed on the A-share market in China [7]. - The company operates multiple domestic and international brands, including Healthguard, ChewNergy, Meatyway, and others, focusing on the research, manufacturing, and sales of pet food [7]. Market Position and Strategy - The company has maintained stable order shipments with overseas clients, particularly in Southeast Asia, and expects its overseas ODM business to remain robust throughout the year [3]. - The domestic market strategy emphasizes the development of proprietary brands and the introduction of new products aimed at capturing the mid-to-high-end pet owner demographic [4].