Core Viewpoint - The company is strategically positioning itself around the 2025 National Games, focusing on media promotion and themed IP activities to enhance its market presence and engagement [1] Group 1: Media and Event Activities - The company's media outlets will provide coverage and promotion for the National Games events [1] - The company is actively organizing activities related to the "15th National Games," including a series of IP events themed "Taste in Guangzhou" which features landmark food tasting tours and an international vertical marathon training event [1] - Additional events include the "National Games Year: Watch Guangzhou" sports cultural carnival and an AI music creation competition themed around the National Games [1] Group 2: Youth Sports and Government Collaboration - The company is planning a high-profile national youth women's football event titled "Let Women's Football Come Home" and the second "Centennial Famous School Cup" elite football exchange competition [1] - The company is expanding its collaboration on government service projects [1] Group 3: AI and Digital Innovation - The company is leveraging artificial intelligence to enhance its marketing communication business, with the launch of the Guangbao AI digital human platform for both PC and mobile [1] - Significant achievements in AI video production include the debut of the AI-produced city promotional video "Five Rams Legend" at the Shenzhen Cultural Expo and a well-received Dragon Boat Festival advertisement [1] - The company plans to deepen the integration of the Miaoyin AI music model with AI video production to create customized AI-enabled products for niche markets, improving content production efficiency and expanding commercialization pathways [1]

Core Viewpoint - The company is strategically positioning itself around the 2025 National Games, focusing on media promotion and themed IP activities to enhance its market presence and engagement in the sports service industry [1] Group 1: Media Promotion and Themed Activities - The company's media outlets will provide coverage and promotion for the National Games events [1] - The company is organizing a series of themed IP activities, such as "Taste in Guangzhou, Savor the National Games," which includes landmark food tasting events, an international vertical marathon training event, and an Asian landmark food industry development conference [1] - Additional activities include the "National Games Year: Watch Guangzhou" sports cultural and creative carnival [1] Group 2: AI and Digital Innovation - The company is leveraging its AI music model, "Miaoyin," to create a mini-program for an AI music creation competition themed around the National Games, encouraging public participation [1] - The company’s marketing communication business is empowered by AI technology, with the launch of the Guangbao AI digital human platform for both PC and mobile [1] - Significant achievements in AI video production include the debut of the AI-produced city promotional video "Five Rams Legend" at the Shenzhen Cultural Expo and the creation of an advertisement for the Dragon Boat Festival, which received positive client feedback [1] Group 3: Youth Sports Initiatives - The company is actively planning high-profile national youth women's football events, such as the "Let Women's Football Come Home" elite exchange competition [1] - The company is also hosting the second "Centennial Famous School Cup" elite football exchange competition [1] - There is an ongoing effort to expand government service cooperation projects within the sports sector [1] Group 4: Content Production and Commercialization - The company is investing in new productive capabilities to enhance content production efficiency, with a focus on AI-enabled products tailored for niche markets [1] - The AI music model will further integrate with AI video initiatives to develop customized products for specific client needs, broadening commercialization pathways [1]

Group 1: Event Participation and Activities - The company will conduct promotional coverage of the National Games and actively organize related activities, such as the "Taste the National Games in Guangzhou" series [2] - Activities include landmark food IP search, international vertical marathon training events, and the "National Games Year: Look at Guangzhou" sports cultural carnival [2] - The company is launching an AI music creation competition themed around the National Games, encouraging public participation [2] Group 2: Financial Performance - The company reported a 300% increase in profits in the first half of the year, attributed to significant growth in its main business [2] - Revenue from commercial printing and the Guangdong Media Tower project contributed to the year-on-year profit increase [2]