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粤传媒:公司已布局AI视频营销应用
Zheng Quan Ri Bao· 2025-11-14 11:43
Core Viewpoint - The company has integrated AI technology into its video marketing applications, enhancing efficiency and reducing costs in video production and script generation [2] Group 1 - The company has launched the Miaoyin AI music and Guangbao AI digital human platforms [2] - AI technology is being utilized in various stages of video production, including script generation [2] - The implementation of AI is aimed at achieving cost reduction and efficiency improvement [2]
粤传媒:围绕2025年全运会布局涵盖媒体宣传、主题IP系列活动
Ge Long Hui· 2025-11-14 07:16
Core Viewpoint - The company is strategically positioning itself around the 2025 National Games, focusing on media promotion and themed IP activities to enhance its market presence and engagement [1] Group 1: Media and Event Activities - The company's media outlets will provide coverage and promotion for the National Games events [1] - The company is actively organizing activities related to the "15th National Games," including a series of IP events themed "Taste in Guangzhou" which features landmark food tasting tours and an international vertical marathon training event [1] - Additional events include the "National Games Year: Watch Guangzhou" sports cultural carnival and an AI music creation competition themed around the National Games [1] Group 2: Youth Sports and Government Collaboration - The company is planning a high-profile national youth women's football event titled "Let Women's Football Come Home" and the second "Centennial Famous School Cup" elite football exchange competition [1] - The company is expanding its collaboration on government service projects [1] Group 3: AI and Digital Innovation - The company is leveraging artificial intelligence to enhance its marketing communication business, with the launch of the Guangbao AI digital human platform for both PC and mobile [1] - Significant achievements in AI video production include the debut of the AI-produced city promotional video "Five Rams Legend" at the Shenzhen Cultural Expo and a well-received Dragon Boat Festival advertisement [1] - The company plans to deepen the integration of the Miaoyin AI music model with AI video production to create customized AI-enabled products for niche markets, improving content production efficiency and expanding commercialization pathways [1]
粤传媒(002181.SZ):围绕2025年全运会布局涵盖媒体宣传、主题IP系列活动
Ge Long Hui· 2025-11-14 07:14
Core Viewpoint - The company is strategically positioning itself around the 2025 National Games, focusing on media promotion and themed IP activities to enhance its market presence and engagement in the sports service industry [1] Group 1: Media Promotion and Themed Activities - The company's media outlets will provide coverage and promotion for the National Games events [1] - The company is organizing a series of themed IP activities, such as "Taste in Guangzhou, Savor the National Games," which includes landmark food tasting events, an international vertical marathon training event, and an Asian landmark food industry development conference [1] - Additional activities include the "National Games Year: Watch Guangzhou" sports cultural and creative carnival [1] Group 2: AI and Digital Innovation - The company is leveraging its AI music model, "Miaoyin," to create a mini-program for an AI music creation competition themed around the National Games, encouraging public participation [1] - The company’s marketing communication business is empowered by AI technology, with the launch of the Guangbao AI digital human platform for both PC and mobile [1] - Significant achievements in AI video production include the debut of the AI-produced city promotional video "Five Rams Legend" at the Shenzhen Cultural Expo and the creation of an advertisement for the Dragon Boat Festival, which received positive client feedback [1] Group 3: Youth Sports Initiatives - The company is actively planning high-profile national youth women's football events, such as the "Let Women's Football Come Home" elite exchange competition [1] - The company is also hosting the second "Centennial Famous School Cup" elite football exchange competition [1] - There is an ongoing effort to expand government service cooperation projects within the sports sector [1] Group 4: Content Production and Commercialization - The company is investing in new productive capabilities to enhance content production efficiency, with a focus on AI-enabled products tailored for niche markets [1] - The AI music model will further integrate with AI video initiatives to develop customized products for specific client needs, broadening commercialization pathways [1]
粤传媒(002181.SZ):已布局AI视频营销应用
Ge Long Hui· 2025-11-14 07:14
Core Viewpoint - The company has implemented AI video marketing applications, enhancing efficiency and reducing costs in video production and script generation [1] Group 1 - The company has launched the Miaoyin AI music and Guangbao AI digital human platforms [1] - The company's media subsidiary is promoting the National Games events [1] - The company is preparing for the 2026 World Cup, with its subsidiary "Football" newspaper participating in event coverage [1]