近日，" 贾乃亮直播间涉嫌售假 "的消息在网络引发关注。事件的起因是一位消费者在抖音发布视 频，称其在贾乃亮直播间购买的娇兰产品与专柜正品存在差异，并展示了一份由其自行送检、结论 为"综合判定为伪造产品"的第三方检测报告。 该事件迅速将贾乃亮及其团队、合作品牌推至舆论中心。对此，贾乃亮工作室发布声明，强调 直播 间商品均为 品牌官方直营渠道货源 ，并已启动调查。 作者： 公司研究院 来源： 凤凰网财经 针对此事，新京报、澎湃新闻等媒体进行了调查，分别从直播间和官方渠道购买同款产品，送至具 备国家 CMA/CNAS 资质的实验室进行检测。 ------------------------------ 其中 , 新京报检测结果显示，送检样品与专柜正品在成分一致性参数上均达到 98% 以上。澎湃新 闻结论为" 整体指标无异常 "。 与此同时，事件中最初引发关注的"第三方检测报告"出具机构——柚创壹电商科技（苏州）有限责 任公司（后文简称：柚创壹科技）的经营范围受到审视。公开信息显示， 该公司经营范围未包 含"检验检测"相关业务 。 该公司负责人亦向凤凰网财经《公司研究院》表示，其仅提供外观检测服务，不进行化学检测， ...

Core Viewpoint - The controversy surrounding the authenticity of "Guerlain Golden Recovery Honey" purchased through a live stream hosted by celebrity 贾乃亮 has raised significant concerns among consumers, leading to claims of counterfeit products despite assurances from the brand's official channels [1][3][5]. Group 1: Consumer Claims - A consumer reported purchasing approximately 7000 yuan worth of "Guerlain Golden Recovery Honey" from 贾乃亮's live stream, suspecting it to be counterfeit based on differences in packaging and texture compared to products from physical stores [3]. - The consumer's claims were supported by a third-party testing agency, which confirmed the product as counterfeit, leading to further questions about the brand's quality control [4][3]. Group 2: Brand and Seller Response - 贾乃亮's studio and the MCN company, 遥望科技, stated that all products sold during the live stream were shipped directly from the "Guerlain Official Flagship Store," ensuring authenticity [5][7]. - The official response emphasized that the logistics chain was managed by the brand itself, aiming to reassure consumers about the product's legitimacy [5][7]. Group 3: Company Background - The operational entity behind the "Guerlain Official Flagship Store" is 路威酩轩香化, a subsidiary of LVMH Group, which oversees the sales of several luxury brands in China [7]. - LVMH Group has not yet provided a public response to the allegations as of the latest updates [8]. Group 4: Sales Performance - During the live stream event on October 16, 贾乃亮's sales reached over 100 million yuan, with "Guerlain Golden Recovery Honey" being one of the top-selling products, accounting for sales between 5 million to 7.5 million yuan [5].

Core Viewpoint - Recent allegations have emerged regarding counterfeit Guerlain cosmetics purchased during a live stream hosted by celebrity 贾乃亮, raising significant consumer concerns and prompting investigations into the authenticity of the products sold [1][4][6]. Group 1: Consumer Complaints - A consumer reported purchasing Guerlain products worth over 7000 yuan, including the Guerlain Golden Recovery Honey priced at 1540 yuan, from 贾乃亮's live stream on October 16, only to find discrepancies in packaging and product quality [1]. - The consumer experienced adverse reactions after using the product and subsequently had it tested by a third-party agency, which concluded that the product was counterfeit based on various packaging and structural comparisons [1][4]. Group 2: Official Responses - 贾乃亮's management team stated that all products sold during the live stream were sourced from the official Guerlain flagship store, confirming that the logistics were handled by the brand's official channels to ensure authenticity [6][9]. - The management emphasized that claims of 贾乃亮 selling counterfeit products were unfounded and indicated intentions to pursue legal action against those spreading false information [6][9]. Group 3: Brand Assurance - Guerlain's official response confirmed that the products sold during the live stream were indeed from their official warehouse and that the flagship store on Douyin is a legitimate sales channel [14][15]. - The brand has committed to addressing consumer concerns by inviting affected customers to return products for further investigation and ensuring a satisfactory resolution to any issues raised [14][15].

Core Viewpoint - Recent allegations have emerged regarding counterfeit Guerlain cosmetics purchased during a live stream hosted by celebrity 贾乃亮, raising concerns about product authenticity and consumer trust [1][2] Group 1: Incident Overview - A consumer reported purchasing Guerlain products worth over 7000 yuan, including a product priced at 1540 yuan, from 贾乃亮's Douyin live stream on October 16 [1] - The consumer conducted a self-funded inspection, which concluded that the products were counterfeit based on packaging and structural comparisons, although the report lacked complete evidence [1] - The platform rejected the consumer's claims due to insufficient evidence and required formal inspection reports, which are not available for individual testing [1] Group 2: Company Response - 贾乃亮's studio issued a statement confirming that all products sold during the live stream were official items shipped from the official flagship store, ensuring compliance with brand standards [1] - The studio emphasized that claims of 贾乃亮 selling counterfeit goods are completely false and reserved the right to pursue legal action against those spreading such rumors [2]

Core Insights - The beauty market in China is experiencing a transformation, moving from a phase of "scale expansion" to "quality and efficiency competition" as indicated by a 2.9% growth in retail sales of cosmetics in the first half of 2023, which is below the 5% growth of total retail sales [7][8] - Tmall's data shows that over 200 leading merchants achieved double-digit growth in the fast-moving consumer goods sector, and more than 500 new brands saw a year-on-year increase of over 40% in transactions [3][4] Group 1 - The theme of this year's Golden Makeup Awards is "Creating Wind," focusing on a strategy that emphasizes quality and innovation to drive sustainable growth in the beauty industry [4] - The shift in consumer behavior indicates that 47% of Chinese consumers prefer familiar brands, which are built on continuous innovation and deep trust with users [8][10] - The success of new products during the 618 shopping festival highlights the importance of innovation, with 453 brands achieving over 100 million in sales, driven by nearly 109,000 new product launches [11][24] Group 2 - The current market dynamics show that brands must focus on product strength and brand power, as consumers are returning to rational purchasing behaviors [15][30] - Tmall's strategy includes enhancing user operations and deepening engagement with high-value consumers, resulting in a 25% year-on-year increase in transactions from VIP members [29][30] - The "four growth flywheels" strategy implemented by Tmall aims to support brands through marketing, product quality, audience targeting, and traffic expansion, which has proven effective in driving growth [21][30] Group 3 - The beauty market is witnessing a rise in high-value consumer segments, with premium brands showing resilience and growth, as evidenced by the awards given to high-end products at the Golden Makeup Awards [13][19] - Tmall's initiatives to support new products and brands have led to a significant increase in new product visibility and sales, with new product traffic increasing sixfold [24][30] - The collaboration between Tmall and beauty brands is fostering a sustainable growth model, emphasizing long-term strategies over short-term gains [30][33]