Core Viewpoint - The "Kongfu New Year" event in Qufu, Shandong, showcases traditional Chinese New Year customs and aims to attract visitors to experience the rich cultural heritage associated with Confucius and his descendants [1][2]. Group 1: Event Overview - The "Kongfu New Year" event commenced on the 22nd day of the twelfth lunar month, featuring various traditional activities such as dragon and lion dances, and a parade of the "Three Stars of Fortune" [1]. - The event is part of a broader initiative to promote local customs and traditions, leveraging the historical significance of the Kongfu residence, known as "the first family under heaven" [1]. Group 2: Cultural Significance - The Kongfu New Year customs are regarded as the oldest and most complete family New Year practices in China, typically lasting from the 8th day of the twelfth lunar month to the 15th day of the first lunar month [1]. - The descendants of Confucius actively participate in the event, emphasizing the importance of family traditions and cultural heritage through activities like writing couplets and blessings [2]. Group 3: Innovative Engagement - This year's event introduced an "online recruitment + immersive experience" model, inviting families to become cultural experience ambassadors, allowing them to engage in traditional rituals and activities [3]. - Various cultural and culinary experiences are offered, including the making of Kongfu pastries and tasting traditional dishes, aimed at providing visitors with a comprehensive understanding of Confucian dining culture [3]. Group 4: Future Activities - Qufu plans to launch a series of cultural tourism activities during the Spring Festival, including themes like "Kongfu New Year," "Ming Li Chinese New Year," and "Rural New Year Celebrations," to enhance the festive atmosphere and attract tourists [3].

Group 1 - The event is themed "Hospitality Shandong, Food in Jining" and aims to enhance the brand influence of "Food in Jining" by exploring the potential of dining consumption and telling the story of Jining's cuisine [2][3] - The "Liangyou·Shengfudi Cup" 2025 Jining Food Competition is jointly organized by the Jining Cultural and Tourism Bureau and other local authorities, following the "Famous Dishes, Famous Chefs, Famous Restaurants" selection [3] - The competition features an innovative "all-region linkage + cultural empowerment + multi-dimensional incentives" system, aiming to deeply explore local culinary resources and create unique food IPs [5] Group 2 - The competition emphasizes fun and aims to enhance the inheritance and innovation of traditional cuisine by showcasing chefs' skills and creativity, including engaging events like "Mom's Specialty Dishes" [7] - The event will integrate cultural tourism resources and expand the "Food +" scene, allowing visitors to experience culinary competitions in various historical and cultural locations [9] - The competition will also incorporate intangible cultural heritage displays, cultural performances, and storytelling, creating an immersive food culture experience for participants and visitors [11]