Core Insights - The article discusses the implementation of upgraded first-time passenger services at Yinchuan Airport, integrating air travel products to enhance the overall travel experience [1][2] - The airport has launched the "First-Time Air Travel" service product, which aims to boost both air travel integration and the airport's main business development [1] Group 1: Service Enhancements - Yinchuan Airport has integrated various service offerings, including the Ning'anxin product from security and the Aixin Red Ribbon product from ground services, to create a comprehensive service process for first-time passengers [1] - The airport has established a full-service process for passengers, covering service appointment, arrival, inquiry, check-in, security, and boarding, categorized under the "Saishangxing - First-Time Passengers" service product [1] Group 2: Collaboration and Product Development - The airport collaborated with the Ningxia Hui Autonomous Region's Department of Culture and Tourism to launch the "Ningxia Aviation Tourism Passport 2.0," merging it with the first-time passenger service product [1] - Specific benefits for first-time passengers include discounts at designated scenic spots, wineries, hotels, and car rentals, enhancing the service guarantee for these travelers [1] Group 3: Performance Metrics - From July to September this year, Yinchuan Airport served 4,066 first-time passengers, marking a 16.6% increase year-on-year [2] - In the first three quarters of 2025, the airport achieved a passenger throughput of 7.6433 million, reflecting an 8.16% year-on-year growth [2]

Core Viewpoint - The article highlights the transformation of ticket stubs into multifunctional consumption keys in Yinchuan, enabling a comprehensive consumption network that enhances the city's cultural and commercial vitality [3][6][17]. Group 1: Ticket Stub Transformation - Ticket stubs have evolved from mere entry vouchers to keys unlocking various consumer benefits, including discounts on dining, free public transport, and access to attractions [6][9]. - The "2025·Yueyun Bay Lanshan Music Festival" has sparked a consumption wave, with ticket stubs facilitating a network that covers dining, accommodation, transportation, tourism, shopping, and entertainment [6][9][14]. Group 2: Business Collaboration - Commercial complexes have actively participated by offering discounts and promotions, creating a multi-layered consumption matrix that caters to diverse consumer preferences [6][9]. - The collaboration extends to various entertainment venues, transforming post-event downtime into lucrative consumption periods through special offers [7][9]. Group 3: Consumer Experience - The ticket stub serves as a medium for emotional connection, providing a sense of belonging for young consumers and practical solutions for families [11][13]. - For tourists, ticket stubs act as local experience guides, enhancing their understanding of regional culture and cuisine [13][14]. Group 4: Future Potential - The ticket economy is poised for expansion, with potential integration of transportation tickets and other event tickets into a unified consumption ecosystem [14][19]. - Innovations such as the "Ningxia Aviation Tourism Passport 2.0" demonstrate the potential for cross-industry collaboration, enhancing the consumer experience through seamless access to various services [15][19].

Core Viewpoint - The launch of the "Ningxia Aviation Tourism Passport 2.0" aims to enhance the travel experience for visitors from other provinces, promoting the integration of Ningxia's cultural tourism and aviation industries [1]. Group 1: Passport Features - The new passport can be obtained electronically via the "Yinchuan Airport Saishangxing" WeChat mini-program for travelers whose ID numbers do not start with 64 and who arrive in Ningxia by flight within the last 7 days [3]. - For elderly and young travelers who cannot use smartphones, a paper version can be obtained for free at the inquiry counter in the T3 terminal of Yinchuan Hedong International Airport [4]. - Existing users of the old version of the passport will be automatically upgraded to version 2.0 without manual intervention [4]. Group 2: Discounts and Benefits - The passport offers extensive discounts across various sectors, including attractions, wineries, hotels, and car rentals [4]. - Eighteen scenic spots, such as the Water Cave and the Yellow River Grand Canyon, provide benefits like free admission or discounted tickets for passport holders [4]. - Wineries like Zhongshu Yiquan and Miqin offer significant discounts on entry fees and products, while several hotels provide exclusive room rate discounts [4]. - Car rental services offer a 9.2% discount coupon through the passport's QR code and a 10% discount at the Shenzhou rental store at the airport [4]. Group 3: Market Impact - The new passport enhances the previous version by adding three categories of quality partners (wineries, hotels, and car rentals), catering to diverse tourist needs [5]. - This initiative is expected to stimulate the aviation tourism market in Ningxia and attract more visitors to experience the unique charm of "Saishang Jiangnan, Magical Ningxia" [5].