金秋十月，当金秋的画笔为香山染上绚烂的红妆，一年一度的香山红叶季带着诗意与浪漫翩然而至。 10月24日至29日，"香山红叶季2025秋日市集嘉年华"在北京香山饭店举行。北京同仁堂科技发展股份有 限公司（以下简称"同仁堂科技公司"）携带大健康产品矩阵中的"滋养好物"亮相，在赏秋的自然氛围中 融入中医药"秋补冬藏"的健康理念。 此次活动由北京市总工会主办、北京电子商务协会承办、一轻食品集团协办，在以普惠服务激活消费活 力，为市民搭建高品质消费平台的同时，更推动企业资源共享、产业协同，助力生产经营。 阿胶糕、阿胶速溶粉、养生黄酒等健康食品与健康饮品同样备受瞩目，清甜润喉的枇杷露则成了游客们 秋日里逛市集、爬香山时的"续命神器"，高品质原料与适口味道，让"药食同源"的养生理念丝滑融入秋 日之旅。 "本次秋日市集嘉年华的举办，为香山红叶季注入了独特的中医药文化内涵。"企业相关负责人表示，借 助景区市集这一轻量化、高流量的场景为载体，原本停留在专业领域的养生知识，自然地融入大众生 活。同仁堂也以香山红叶这一深入人心的城市文旅IP为纽带，积极打造"文旅+健康"场景生态，是同仁 堂品牌跨界传播的又一次生动实践。未来，同仁堂科 ...

Core Points - The 12th World Games is being held in Chengdu, Sichuan, where cultural activities in the athletes' village are showcasing traditional Chinese heritage alongside sports [1] - Athletes are engaging in interactive experiences such as bamboo weaving and paper cutting, highlighting the integration of sports and culture [1][5] Group 1: Cultural Activities - The cultural activities in the athletes' village include hands-on experiences and interactive exchanges, allowing foreign athletes to experience Chinese intangible cultural heritage [1] - Activities such as rope weaving and paper cutting are designed to reflect traditional Chinese culture, with specific crafts like the "Ping An Ru Yi" knot and the mascots of the World Games being featured [5] - Athletes can also learn calligraphy and painting, participate in "Chinese Bridge" activities to learn Chinese characters and Sichuan cuisine, and experience traditional Chinese medicine practices [7] Group 2: Athlete Experiences - Athletes from various countries express enjoyment in the cultural activities, with one Italian athlete noting the ease and fun of making a rope bracelet [3] - A Cypriot athlete appreciates the local handmade crafts and the unique aspects of Chinese culture, highlighting the positive experiences during their stay [11] - The cultural market within the village attracts athletes who explore and purchase local handicrafts as souvenirs [9] Group 3: Local Artisans and Heritage - The cultural activities involve ten local intangible cultural heritage teachers from Chengdu, showcasing traditional crafts such as lacquer, silver wire, and bamboo weaving [13] - The initiative aims to enhance understanding of Chinese culture and Eastern aesthetics among international athletes [13]