他已花16个月，投入1.8亿元，改造这个破产重组的白酒品牌，期间，杨砍掉了438个条码，推出4大核 心系列24款新品。 从餐饮到酒业，杨明超想用快消的模式，塑造一个"喝的锅圈"。 中国企业资本联盟副理事长柏文喜对《21CBR》记者表示，在80元以下大众价位带，快消能把渗透率， 从现在5%提到15%-20%；若另起高端线，则必须加投品牌资产。 重振宋河 宋河酒来自河南鹿邑，这里也是杨明超的家乡。 河南火锅大佬，跨界卖白酒。 11月9日， 在新宋河发布会上，锅圈董事长杨明超提出经营新逻辑：让消费者爱喝、终端挣钱、宋河专 注酿好酒。 杨坦言过，接手宋河酒，因为这是家乡特产，河南白酒体量600多亿，本地品牌不足百亿，相信潜力很 大，也符合锅圈"从吃到喝"的布局。 杨明超在9日现场提到，砍掉400多款老产品后，宋河销售额没有下降，出厂价由24元提到80元，毛利率 由41%升至65%，未来有望提升到70%—75%。 目前，宋河已经形成全新产品矩阵，还将推出9.9元/500ML的白酒新品。 杨明超想通过适配的场景，来破局市场。比如，宋河·红聚焦大众宴席市场，宋河·青是高端商务酒，宋 河·紫则是高端文化酒。 在渠道层面，则探 ...

Core Viewpoint - Songhe Liquor Industry is undergoing significant restructuring, with a planned completion of equity changes by mid-October, indicating a transition in ownership and management under Guoquan Industrial Group [1][2]. Group 1: Restructuring and Ownership Changes - Guoquan Industrial Group, led by Yang Mingchao, has completed the restructuring of Songhe Liquor, with the company expected to finalize its legal representative changes post-National Day [1][2]. - As of the latest updates, Songhe Liquor's major shareholder remains Furen Pharmaceutical Group, holding 52.39% of the shares, with the legal representative still listed as Zhu Wencheng [1][2]. Group 2: Financial and Operational Insights - Songhe Liquor's total debt amounts to 11 billion yuan, divided into secured and unsecured creditor groups, with 9.83 billion yuan from 22 secured creditors and 100.17 billion yuan from 350 unsecured creditors [2]. - Guoquan has invested nearly 200 million yuan in the past year to revamp Songhe's product lines, pricing, branding, and cultural aspects, resulting in the elimination of 438 old product barcodes and the introduction of 24 new products across four core series [2][3]. Group 3: Marketing and Sales Strategy - The company has adopted a comprehensive operational model from production to consumer, planning to establish 300 digital warehouses by 2025 to enhance distribution efficiency [2]. - Songhe Liquor is implementing aggressive marketing strategies, including significant advertising investments and the introduction of a new brand IP, aiming to resonate with consumers through catchy slogans [2][3]. Group 4: Industry Perspectives and Future Directions - Industry experts suggest that Songhe's shift towards a fast-moving consumer goods (FMCG) approach could be effective, particularly in the mid-range and mass market segments, emphasizing the need for a balance between FMCG efficiency and the unique consumption atmosphere of liquor [6][7]. - Recommendations for Songhe include enhancing product quality differentiation, developing interactive cultural experiences, and targeting younger, health-conscious consumers through innovative product offerings [7].