新华社北京10月3日电 题：供需两侧发力业态焕新升级——在"活力中国调研行"中感受消费向"新"力 新华社记者王雨萧、黄韬铭、赵鹏昊 消费是经济增长的"主引擎"，也是民生幸福的"晴雨表"。 习近平总书记指出，要加快补上内需特别是消费短板，使内需成为拉动经济增长的主动力和稳定锚。 近日，新华社记者跟随"活力中国调研行"团队深入福建、湖北、四川等地调研采访看到，各地从供需两 侧持续发力，以新场景、新业态、新供给不断激活消费向"新"力，释放发展新动能。 场景向新：多元需求引领文旅新趋势 夜幕降临，乌篷船缓缓驶出码头，成都锦江两岸的灯光随音乐变幻闪烁，光影交错间，东门码头、安顺 廊桥等文旅地标渐次呈现。 "船运行很平稳，江风清凉，感觉'人在画中游'。"来自广东的游客黄女士说。 水上景色宜人，岸边同样热闹非凡。水陆联动的"火锅巴士"香气四溢，码头特色市集里的文创产品琳琅 满目……随着夜间经济生态圈不断拓展，"夜游锦江"已经成为"老成都"和"国际范"兼备的文旅消费新名 片。 消费活力涌动，离不开便捷高效的服务。成都春熙路商圈的IFS商场内，一名柬埔寨游客在购物后来 到"即买即退"集中退付点，很快就领取到退税预付金。"成都是 ...

Group 1: Manufacturing and Economic Contribution - Fujian is a major manufacturing province, producing 1 in 5 pairs of sports shoes and 1 in 3 automotive glass globally, with the new energy vehicle battery market share being the largest in the world [1] - In 2024, the revenue of Fujian's consumer goods industry is expected to reach nearly 2.5 trillion yuan, accounting for 42% of the province's industrial revenue, laying a solid foundation for boosting consumption [1] Group 2: Technological Integration and Innovation - The establishment of the global fashion industry brain in Fujian integrates data from 1.27 million designers, covering popular styles, global trade trends, and consumer preferences in the sportswear sector [1][2] - The innovation center combines 12 different spaces, including trend libraries and AI design centers, to merge fashion with technology, aiming to explore consumer growth and accelerate traditional industry transformation [2] Group 3: Food Industry Development - Fujian's food industry is undergoing smart upgrades, with companies like Panpan Food utilizing 5G and AI to monitor production and reduce energy consumption by approximately 28% [3] - The promotion of traditional dishes like Buddha Jumps Over the Wall is being scaled up through modern techniques and national patents, making it more accessible to the public [4] Group 4: Consumer Market Performance - In the first seven months of the year, Fujian's total retail sales of consumer goods reached 1.456 trillion yuan, showing a year-on-year growth of 5.8%, indicating a vibrant consumer market [5]

Core Insights - The article highlights the transformation of Putian's shoe industry from OEM to brand innovation and business model innovation, with a focus on the emergence of several independent brands such as "Wanmi," "Yunke," "Wote," "Yibaida," and "Haotongxue" [1] Group 1: Industry Overview - Putian produces 1.6 billion pairs of shoes annually, accounting for one-third of Fujian's output and one-tenth of the national output [1] - The city serves as a production base for global brands like Nike, Adidas, Skechers, and Puma, and has established a comprehensive industrial chain involving materials, manufacturing, trade, and logistics [4] - Putian has actively participated in setting 27 national standards, 33 industry standards, and 19 group standards for footwear [4] Group 2: Customization and Technology - Double Chai Technology offers personalized shoe customization, allowing for 3D foot measurements in just 15 seconds, with production time ranging from 2 hours to 7 days [2] - The price for customized shoes is between 500 to 1000 yuan, making it more accessible compared to traditional luxury custom shoes [2] - The company has digitized 90% of its processes and incorporates RFID chips in shoes for full-process tracking [3] Group 3: Brand Development - Brands like Wote and Wanmi are showcasing innovative products, such as carbon plate shoes that enhance comfort during prolonged use [4] - Wote was established in 1997 and has received accolades such as "China Famous Brand" in 2005 and "China Well-Known Trademark" in 2007 [5] - Wanmi holds over 200 domestic and international patents and set a record by selling a pair of shoes every 8 seconds during a promotional event [5]

Core Insights - The article highlights the transformation of Putian's shoe industry from OEM (Original Equipment Manufacturer) to brand innovation and business model innovation, with a significant increase in consumer preference for Putian shoes [1] Industry Overview - Putian City produces 1.6 billion pairs of shoes annually, accounting for one-third of the province's output and one-tenth of the national output [1] - The industry has developed several proprietary brands such as "Wanmi," "Yunke," "Water," "Yibaida," and "Haotongxue" [1][8] Customization and Technology - Double Chai Technology has introduced a custom shoe system that allows for personalized shoe production within 2 hours to 7 days after 3D foot measurement, with prices ranging from 500 to 1000 yuan [5] - The company claims that the traditional shoe industry's profits are heavily eroded by inventory issues, and the custom model eliminates the need for inventory [5] - Approximately 90% of the production processes are now interconnected digitally, and shoes are equipped with RFID chips for full tracking [6] Brand Development - Putian is a manufacturing base for global brands like Nike, Adidas, Skechers, and Puma, and has established a complete industrial chain involving materials, machinery, manufacturing, trade, and logistics [8][9] - The local brands are actively developing e-commerce and cross-border e-commerce models, with notable companies like "Qingchunzhijia," "Jitu Technology," and "Xinzhiya" [9] - The "Water" brand specializes in basketball shoes and has received multiple accolades, while "Wanmi" has over 200 domestic and international patents [9]