客户关系管理
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AI来了,销售的冬天还远吗?
3 6 Ke· 2025-12-23 01:59
Core Insights - The article argues that despite predictions of a decline in B2B sales roles due to digitalization and AI, the demand for skilled sales professionals remains strong, particularly for complex transactions [1][2][12] - Data from the U.S. Bureau of Labor Statistics indicates that the number of non-retail B2B salespeople in the U.S. has generally increased from 3.9 million in 2015 to an expected 4.2 million by 2024, despite a temporary dip during the COVID-19 pandemic [1] Industry Trends - Industries with transactional purchases and well-known products, such as pharmaceuticals and industrial distribution, have seen a reduction in sales teams due to the ability of customers to self-service through digital tools [3] - Leading pharmaceutical companies have cut 20%-25% of their sales representatives since 2019, while major distributors like Grainger have reduced external sales staff and closed branches in favor of digital channels [3] Sales Team Expansion - In contrast, sectors with high technological complexity, such as technology and advanced manufacturing, are expanding their sales teams. Companies like Salesforce and NVIDIA have significantly increased their sales personnel to promote complex products [4] - The key driver for the expansion of sales teams in these sectors is the ambiguity faced by buyers and the unique role that sales professionals play in addressing these challenges [4] Sales Process Dynamics - The sales process typically involves three stages: exploration and definition, evaluation and decision-making, and value realization and growth. Each stage presents different levels of ambiguity that require varying degrees of human intervention versus digital tools [6][9] - In the early stage, sales professionals help buyers clarify their needs and identify potential solutions, especially in unfamiliar scenarios [7] - During the evaluation phase, sales personnel guide buyers through complex decision-making processes, ensuring that customized solutions are developed [8] - Even post-purchase, sales professionals are crucial for ensuring ongoing value delivery and fostering customer relationships, particularly in complex situations [9] Strategic Recommendations - Companies should focus on identifying areas of ambiguity in their sales processes and determine where human intervention is necessary versus where digital tools can suffice [10] - There is a need to redesign sales roles to emphasize problem-solving and collaboration rather than traditional sales tactics, adapting to the complexity of the business environment [11] - Investment in hybrid systems that integrate digital tools with human expertise is essential for seamless customer interactions [11] - Continuous adaptation of sales roles and digital tools is necessary to align with evolving customer needs and market dynamics [11]
商汤、中国移动重金押注,本周10起重磅融资透视:具身智能、AI芯片成最大赢家
3 6 Ke· 2025-12-08 12:05
Group 1: Financing Events - Qingwei Intelligent completed over 2 billion RMB in Series C financing, led by Beijing-based state-owned enterprise Jingneng Group, with funds aimed at enhancing core technology R&D, product mass production, and market promotion for reconfigurable computing chips [1] - Curative raised 150 million USD in Series B financing, led by Upside Vision Fund, to reshape the U.S. healthcare insurance system with innovative plans that have no copay or deductible [2] - Luming Robotics secured several hundred million RMB in Pre-A financing, with funds allocated for continuous investment in embodied intelligence data and hardware [3] - Pollo AI raised 14 million USD in its first round of financing, with plans to use the funds for product refinement, technology development, and talent recruitment [4] - TBL New Energy completed 40 million RMB in B+ round financing to advance the industrialization of semi-solid batteries [5] - Nextie, founded by the creator of Microsoft's Xiaoice, received early investment from Qiji Chuangtan, with plans for a new round of financing in the millions of USD [6][7] - Daimeng Robotics obtained a strategic financing of over 100 million RMB, with cumulative financing reaching several hundred million RMB, aimed at technological breakthroughs and global market expansion [8] - IREN announced a total financing plan exceeding 3.6 billion USD, including 2 billion USD in convertible bonds to support AI cloud business expansion [9] - Brevo raised 583 million USD in a unicorn round, with funds to accelerate growth in the U.S. market and invest in AI R&D [10] - Artera.io received 65 million USD in growth investment, aiming for 100 million USD in annual recurring revenue by the end of 2025 [11] Group 2: Company Profiles - Qingwei Intelligent is a chip design company originating from Tsinghua University, focusing on reconfigurable computing chips for AI and IoT applications [1] - Curative is a U.S. healthcare company known for COVID-19 testing, now transitioning into health insurance [2] - Luming Robotics specializes in embodied intelligence robots and core components, collaborating with leading enterprises [3] - Pollo AI is an AI video generation platform that aggregates various advanced models for video and image creation [4] - TBL New Energy focuses on the development and industrialization of new solid-state lithium batteries [5] - Nextie aims to optimize decision-making through collaborative AI agents [6][7] - Daimeng Robotics, founded by experts from Hong Kong University of Science and Technology, innovates in tactile perception and dexterous manipulation technologies [8] - IREN is transitioning from cryptocurrency mining to AI cloud services, operating significant data center capacities [9] - Brevo, formerly Sendinblue, provides an integrated digital marketing platform for businesses [10] - Artera.io enhances patient communication through a combination of human and AI agents [11]
国联通信发盈警 预期中期公司权益持有人应占亏损不多于590万港元
Zhi Tong Cai Jing· 2025-11-07 09:10
Core Viewpoint - The company anticipates a loss attributable to equity holders of no more than HKD 5.9 million for the six months ending September 30, 2025, compared to a loss of approximately HKD 0.48 million in the same period last year [1] Group 1: Financial Performance - The expected loss is primarily due to the completion of prior project deliveries in the rail transit onboard information system business, with new projects not yet starting mass deliveries, resulting in a decrease in delivery volume and revenue compared to the same period last year [1] - The revenue from the customer relationship management business has also decreased compared to the previous year due to intensified competition from emerging AI and big data technology companies entering the market [1] - The company has experienced impairment losses on certain trade receivables, contributing to the overall expected loss [1]
如何利用微信CRM实现高效客户管理才成功?
Sou Hu Cai Jing· 2025-10-04 10:18
Core Insights - WeChat CRM is becoming an essential tool for efficient customer management across various industries, enhancing service quality and deepening customer relationships [2][5][9] - The platform allows businesses to collect customer data, analyze purchasing habits, and create personalized marketing strategies, which can lead to increased customer loyalty and satisfaction [4][6][8] Industry Applications - In the retail sector, WeChat CRM can be used for customer information collection and analysis of buying preferences, enabling tailored promotional strategies [2] - Service industries can leverage WeChat CRM for real-time customer feedback tracking, improving service delivery and brand loyalty [2][4] - The education sector can enhance communication between teachers and students, ensuring timely information dissemination [2] Key Features - Customer Tag Management: Customizable tags for precise customer analysis and segmentation [2] - Automated Marketing Tools: Personalized marketing pushes based on customer data [2] - Data Visualization: Intuitive presentation of business data for better decision-making [2] - Interaction Record Tracking: Saves communication history for easy follow-up and review [2] Benefits of WeChat CRM - Enhanced marketing efficiency through comprehensive customer data management, allowing for precise marketing strategies [6][9] - High engagement rates due to the popularity of the WeChat platform, facilitating timely communication of promotions and services [6] - Improved customer satisfaction through real-time feedback and interaction tools [6][9] Implementation Considerations - Companies should ensure employees receive adequate training to effectively utilize the WeChat CRM system [13] - Regular evaluation and adjustment of strategies are necessary to adapt to market changes [13] Competitive Advantage - By analyzing customer data and implementing personalized marketing, companies can better meet customer needs, thereby increasing conversion rates and loyalty [14]
“美国美团”Doordash将以约12亿美元的全现金交易收购餐厅酒店客户关系管理平SevenRooms。(彭博)
news flash· 2025-05-06 11:10
Group 1 - DoorDash is acquiring SevenRooms, a restaurant and hospitality customer relationship management platform, for approximately $1.2 billion in an all-cash transaction [1] - This acquisition reflects DoorDash's strategy to expand its services beyond food delivery and enhance its offerings for restaurant partners [1] - The deal signifies a growing trend in the food delivery industry where companies are looking to integrate more comprehensive solutions for their clients [1]