此外，乘上即时零售的东风，自美团闪购上线以来，休食品类出现高速增长，下沉市场渗透率进一步提 升，在四线及以下城市展露更多增长空间。据美团闪购休食行业负责人刘国庆分享，知名量贩零食品牌 好想来与美团闪购全面合作第4个月，月度订单激增至近200万单。 同时，即时零售也极大拓展了品牌触达消费者的广度与效率。近期，美团闪购携手国民品牌徐福记开启 CNY联合营销，打造了"财神骑手"这一现象级爆款，实现了品牌声量与销量的同步提升。 传承与创新并重 当下，中国食品工业正站在高质量发展的关键节点，如何从"中国制造"升级为"中国品牌"成为亟待解答 的关键问题。9月10日，在2025年中国国际服务贸易交易会上，"民族品牌的脊梁——中国食品工业高质 量发展与自主创新全球路径"主题论坛召开，在这场覆盖糖业、休闲零食等细分领域的行业大会上，嘉 宾围绕政策引领、传承创新、国际化跃升三大维度，共聚一堂探讨中国食品产业链国家政策引领及走向 国际发展趋势，介绍中国食品工业协会针对全球产业发展的战略部署及发展方向，并聚焦民族品牌升维 以打造中国特色，阐述东方养生IP全球化及跨境电商赋能休食产业走向国际化，开展从"中国制 造"到"中国品牌"的跃升 ...

Core Insights - The 40-year journey of Ma Dajie Food Group reflects the resilience of China's private economy and showcases the company's evolution from a small family workshop to a renowned national brand [1][3][17] Group 1: Company Development - The 40th anniversary celebration highlighted the company's growth from its humble beginnings in 1985 to a modern food industry group with a diverse product range and international reach [3][4] - Chairman Ma An emphasized the company's transition from traditional to functional and technological food products, introducing new product lines such as compound protein solid beverages and probiotic drinks [6][8] - The company has established a strong quality control system and continuously invests in research and development to meet evolving consumer demands [8][17] Group 2: Recognition and Awards - Ma Dajie Food Group has been recognized as a representative of national food brands and has received honors such as the National Food Safety Demonstration Unit for ten consecutive years [8][18] - The celebration included awards for employees and long-term partners, acknowledging their contributions to the company's success and fostering a sense of community [11][14] Group 3: Innovation and Future Plans - The company has integrated traditional craftsmanship with modern technology, holding multiple national patents and participating in the development of national and industry standards [17][18] - Future plans include expanding into Southeast Asia and North America, promoting Chinese flavors globally, and sharing intangible cultural heritage [18][20]