每经记者｜李少婷 宋可嘉 每经编辑｜文多 2021年5月10日，迎来第五个中国品牌日。这一年，也是"十四五"规划开局之年，是中国产品完成向中国品牌蝶变的一年。 5月10日下午，2021中国上市公司品牌价值榜发布会在北京举行，本次发布会以"中国品牌国家名片"为主题。这已是每日经济新闻与清华大学经济管理学院 中国企业研究中心联合发布的第五份榜单，今年发布的榜单包括总榜Top100、海外榜Top50、新锐榜Top50，首次推出的活力榜Top100。同时，17岁的每日 经济新闻全面焕新品牌标识，携"新形象•新理念•新价值"登场，并宣布与AI龙头小冰公司、数据智库2861达成战略合作。 "世界正进入前所未有的大变局中，中国品牌的内涵价值是中国软实力的象征。随着中国品牌日的确定，越多越多的企业，特别是上市公司开始愈加重视品 牌建设。"每日经济新闻董事长、总编辑闻达在发布会上表示。 超过百名企业代表参会，其中分众传媒创始人江南春、万全智策董事长崔红、中国铁建新闻发言人刘树山等发表了主题演讲或参与了圆桌讨论。此外，中国 上市公司品牌研究院当日揭牌，并聘任了首批知名高校品牌研究员，我国上市公司品牌研究的学术力量得到进一步充实。 ...

11月20日，有知情人士向红星资本局确认，该请柬为真，霸王茶姬（CHA.US）的创始人张俊杰将和天 合光能的高海纯结婚。 公开资料显示，天合光能是一家全球领先的光伏智慧能源整体解决方案提供商，主要业务包括光伏产 品、光伏系统、智慧能源三大板块。天合光能创始人高纪凡本科毕业于南京大学，后师从"中国量子化 学之父"唐敖庆院士攻读硕士。 近日，有网传请柬显示，天合光能（688599.SH）创始人高纪凡和吴春艳发出婚礼邀请，邀请嘉宾参加 新郎张俊杰、新娘高海纯的婚礼。 张俊杰为90后，原名张军，霸王茶姬创始人、董事长兼CEO。在创立霸王茶姬前，他从云南大维饮品的 区域副经理做起，后担任特许经营合伙人，此后又加入了上海木爷机器人技术有限公司，曾担任合作部 副部长，负责亚太区业务。 在2025年10月28日发布的《胡润百富榜》中，张俊杰以135亿元财富首次上榜，成为榜单最年轻的"黑 马"。 8月29日晚间，霸王茶姬公开了2025年第二季度财报。财报显示，第二季度，霸王茶姬全球门店数达到 7038家。霸王茶姬二季度总GMV（商品交易总额）达81.031亿元，同比增长15.5%；净收入33.319亿 元，同比增长10.2%； ...

每经编辑｜陈柯名 近日，有网传请柬显示，天合光能（688599.SH）创始人高纪凡和吴春艳发出婚礼邀请，邀请嘉宾参加新郎张俊杰、新娘高海纯的婚礼。 高海纯，资料图。图片来源：网络 10月31日，光伏巨头天合光能披露2025年三季报。数据显示，天合光能前三季度实现营业收入499.7亿元，同比下滑20.87%；归属于上市公司股东的净利 润为-42.01亿元。其中，第三季度实现营收189.14亿元，同比下降6.27%，净利润亏损12.83亿元。 11月20日，有知情人士向红星资本局确认，该请柬为真，霸王茶姬（CHA.US）的创始人张俊杰将和天合光能的高海纯结婚。 公开资料显示，天合光能是一家全球领先的光伏智慧能源整体解决方案提供商，主要业务包括光伏产品、光伏系统、智慧能源三大板块。天合光能创始人 高纪凡本科毕业于南京大学，后师从"中国量子化学之父"唐敖庆院士攻读硕士。 高海纯是高纪凡和吴春艳的女儿，生于1993年，毕业于美国布朗大学，被誉为"最美光（伏）二代""光伏女神"。 2017年6月至今，高海纯历任天合光能战略投资部副总经理、天合富家能源股份有限公司董事长；2024年6月至今，她担任天合光能董事；2024年1 ...

Core Viewpoint - The 2025 China Brand Forum was held on October 29 in Xiong'an New Area, Hebei, focusing on the theme "Moving Towards New Directions: New Brands, New Scenarios, New Practices, New Heights" [1] Group 1 - The China Brand Forum is organized by the People's Daily and has been held continuously for 11 sessions since its inception in 2015 [1]

Policy & Strategy - China's Ministry of Commerce emphasizes that future opening-up and investment attraction will not involve zero-sum games or benefiting oneself at the expense of others [1] - The Ministry aims to vigorously boost consumption and promote the development of Chinese brands to stimulate both goods and services consumption [1]

Core Insights - The article emphasizes the growing international influence of Chinese brands, highlighting their transition from "Made in China" to "Created in China" and the shift from speed to quality in production [1][2] Group 1: Chinese Brand Development - The number of Chinese brands in the "Global 500" has increased from 13 in 2008 to 69, showcasing significant growth and recognition on the international stage [1] - Brands like BYD have gained visibility and popularity in markets like the UK, becoming one of the fastest-growing electric vehicles [1] - The emergence of companies like DeepSeek and the popularity of products like Pop Mart's trendy toys illustrate the diverse appeal of Chinese brands, targeting emotional needs and fashion trends [1] Group 2: Cultural and Economic Impact - The charm of Chinese cities and their cultural heritage is highlighted as a factor in understanding the success of Chinese brands [2] - The "Belt and Road" initiative is noted for enhancing China's international image by contributing to infrastructure and improving living standards in various regions [2] - The growing recognition of Chinese brands in the UK has created a sense of pressure for local brands to compete internationally, reflecting the dynamics of economic globalization [2]

10月15日，第138届中国进出口商品交易会（广交会）拉开帷幕。万商云集的广交会被视为中国外贸 的"晴雨表"和"风向标"，是观察中国经济乃至全球贸易的重要窗口。从相关数据来看，本届广交会的展 览面积、展位总数、参展企业数量均创历史新高。 另据海关总署10月13日最新数据显示，今年第三季度，我国货物贸易进出口同比增长6%，已连续8个季 度保持同比增长。这份亮眼"成绩单"背后，是中国外贸通过持续的结构优化与业态创新，不断积聚新动 能、开拓新赛道，展现出强劲韧性和澎湃活力。 我国外贸在复杂的外部环境下延续稳中向好的发展势头，实属不易。笔者认为，要巩固这一向好势头并 不断实现新突破，各方可从以下三方面发力赢得长远主动，为外贸高质量发展注入持久动能。 一是深化业态创新，构筑数字贸易新优势。各地应持续支持跨境电商、海外仓等新业态发展，鼓励平台 企业利用人工智能、大数据技术优化全球供应链与精准营销。同时，各方应积极参与全球数字治理，完 善跨境数据流动机制与国际规则对接，为中国商品与服务"数字化出海"赋能。 二是聚力品牌培育，驱动价值链向高端攀升。各地应鼓励和引导企业加大研发投入，强化核心技术创新 与设计能力提升，培育一批在 ...

Core Viewpoint - The future of China's service trade is expected to see significant growth in inbound consumption, driven by continuous optimization of the service environment and the development of international consumption center cities [1][4]. Group 1: Inbound Consumption Growth - As of the end of August, the number of tax refund stores in China has exceeded 10,000, with tax refund sales increasing by 97.5% year-on-year in the first eight months of this year [1][2]. - The number of people enjoying tax refunds has increased by 2.5 times year-on-year, indicating a strong conversion of inbound flow into actual consumption growth [1][2]. Group 2: Policy and Infrastructure Improvements - The expansion of visa-free countries and the implementation of the "immediate refund upon purchase" policy have created a more convenient shopping environment for foreign tourists [2]. - The threshold for tax refunds has been lowered from 500 yuan to 200 yuan, making it easier for consumers to benefit from tax refunds [2]. Group 3: Cultural and Economic Significance - Cultural experiences significantly enhance the value of consumption for tourists, with various activities showcasing China's rich heritage and modern innovations [3]. - Inbound consumption plays a crucial role in alleviating China's service trade deficit and optimizing the service trade structure, contributing to high-quality service consumption development [3][4]. Group 4: Impact on Manufacturing and Urban Environment - The preference of international tourists for culturally distinctive Chinese products is expected to stimulate innovation in related manufacturing and cultural industries [4]. - Expanding inbound consumption will improve urban business environments and enhance competitiveness within the global city network, adding new momentum to reform and opening-up efforts [4].

Core Insights - The Chinese food industry is at a critical juncture for high-quality development, transitioning from "Made in China" to "Chinese Brands" is a pressing issue [1] - The forum discussed three main dimensions: policy guidance, cultural inheritance, and internationalization, focusing on the strategic deployment of the China Food Industry Association [1][3] - A report titled "The Transformation and Expansion Code of the Candy Industry" was released, providing new ideas for the transformation of the candy industry [1][4] Policy Guidance - The overall scale of the snack food industry is projected to grow from 784.5 billion yuan in 2020 to 1,009.3 billion yuan in 2024, with a compound annual growth rate of 6.5% [3] - The share of candy and chocolate within the snack food category is expected to decrease from 15.2% in 2020 to 14.5% in 2024, although the absolute scale will still grow [3] Cultural Inheritance and Innovation - The integration of food industry and cultural creativity is seen as a solution for traditional candy companies [4] - Collaborations between candy companies and cultural IPs have led to significant premium rates, with some partnerships achieving a premium of 40%-60% [4] - The "Ma Da Jie" brand has successfully combined regional characteristics with cultural elements, launching products that reflect the aesthetics and emotional experiences of the Palace Museum [4][7] Market Opportunities - The rise of instant retail has significantly boosted the snack food category, with brands like "Hao Xiang Lai" achieving nearly 2 million monthly orders through partnerships with platforms like Meituan [5] - The international market presents both opportunities and challenges, with brands like Xu Fu Ji experiencing continuous growth in overseas markets, covering over 60 countries [8][9] Technological Innovation - The snack food industry is focusing on health and digital transformation, emphasizing "reducing salt, sugar, and oil" while maintaining flavor [6][7] - Companies like Xu Fu Ji are investing heavily in R&D, with nearly 200 million yuan annually, and collaborating with universities to innovate in product development [7] International Expansion - Companies are establishing overseas factories to localize operations and penetrate global markets, with examples including the establishment of a factory in Vietnam by Wang Wang Group [9] - The sugar industry is also exploring international cooperation models, increasing imports of sugarcane and establishing raw material bases in ASEAN countries [9]

Core Insights - The company reported a total net revenue of 3.3319 billion RMB for Q2 2025, representing a year-on-year growth of 10.2% [2] - Global GMV reached 8.1031 billion RMB, with a year-on-year increase of 15.5% [2] - The overseas market GMV surged to 235.2 million RMB, marking a significant year-on-year growth of 77.4% [3] - The total number of global stores reached 7,038, with a gross margin improvement to 53.9% [2] - The brand's registered membership surpassed 200 million, with a net increase of 14.55 million in the quarter, reflecting a 42.7% year-on-year growth [2][6] Financial Performance - The adjusted net profit for the first half of 2025 was 1.3 billion RMB, showing a year-on-year increase of 6.8% [7] - The average monthly GMV per store in the Greater China region was 404,350 RMB, with same-store GMV decreasing by 23% year-on-year [6] Global Expansion - The overseas market GMV growth of 77.4% indicates successful implementation of the company's globalization strategy [3] - The company opened 39 new overseas stores, expanding its network to 208 stores across key markets including Malaysia, Singapore, Indonesia, Thailand, and the USA [3][4] - The launch of the "Hojicha Genmai Milk Tea" in Southeast Asia became a bestseller, significantly boosting brand visibility [3] Marketing and Product Innovation - The company emphasizes brand value and product innovation as core strategies, maintaining double-digit revenue growth [2][5] - New product launches, such as "Yi Qi Hong Chen" and the return of "Xia Meng Mei Long," have driven significant sales increases [6] - The collaboration with the British Library on the Earl Grey series has also contributed to strong sales performance in Singapore [3][4] Operational Strategy - The company is focusing on optimizing operational strategies and enhancing product innovation to navigate industry challenges [6] - A new North American management team has been appointed to strengthen market development efforts [4]