Investment Rating - The investment rating for the company is "Buy" [1][7] Core Views - The company has reported a revenue of 14.30 billion yuan for 2024, a year-on-year decrease of 6.18%, with a net profit attributable to shareholders of 690 million yuan, down 14.39% year-on-year [2] - The company plans to distribute a cash dividend of 6.8 billion yuan (before tax) for every 10 shares, resulting in a total dividend payout of 8.08 billion yuan for the year, achieving a dividend payout ratio of 117% and a dividend yield of approximately 8% [2] - The company is actively responding to short-term revenue pressures by organizing promotional events and exploring new business models, including a full industry chain platform for home improvement and smart home services [3][4] Summary by Sections Financial Performance - In 2024, the company's core business revenue from leasing and services was 12.47 billion yuan, a decrease of 4.52% year-on-year, accounting for 87.2% of total revenue [3] - The gross profit margin for 2024 decreased by 2.94 percentage points to 67.24%, primarily due to revenue pressure and increased depreciation costs from new projects [5] - The company expects revenues for 2025-2027 to be 14.85 billion yuan, 15.70 billion yuan, and 16.49 billion yuan respectively, with earnings per share (EPS) projected at 0.96 yuan, 1.02 yuan, and 1.09 yuan [6][9] Market Position and Strategy - The company is recognized as a leading home goods retailer in Southwest China, with a strong competitive position and a focus on long-term growth driven by urbanization and rising income levels [6][4] - The company is enhancing its operational stability by leveraging its property cost advantages and high penetration in the Chengdu market [6] Future Outlook - The company is expected to benefit from a recovery in the home goods market, with ongoing efforts to attract new business through the Tianfu project and other initiatives [4] - The company is exploring the feasibility of coexisting business models of leasing, joint operations, and self-management starting in 2025 [3]