Core Insights - The article discusses the rise and subsequent challenges faced by Jie Qingshuai, who gained fame through a reunion story after being abducted for 25 years, and his transition into live-streaming e-commerce [1][3][4] Group 1: Background and Initial Success - Jie Qingshuai's reunion with his family in late November 2023 attracted significant media attention, turning him into a public figure [1][5] - Following his rise to fame, he quickly entered the live-streaming e-commerce space, conducting 97 live sales sessions in 2024, with estimated sales ranging from 97 million to 243 million yuan [3][4] - The emotional narrative surrounding his story helped him gain substantial public support and financial backing from viewers [3][5] Group 2: Challenges and Controversies - Since May 2023, Jie Qingshuai has faced multiple controversies, including accusations of exploiting his reunion for profit and criticism over his marketing tactics [4][12] - His reputation has declined, leading to a drop in followers and a halt in his live-streaming activities since May 23 [4][13] - The backlash includes public skepticism about the authenticity of his story and the quality of products sold during his live streams [11][12] Group 3: Industry Trends and Regulatory Environment - Jie Qingshuai is not alone in the live-streaming e-commerce space; other reunion figures have also attempted to monetize their stories, facing similar scrutiny [15][21] - The article highlights a tightening regulatory environment on platforms like Douyin, which has introduced new rules to manage accounts associated with controversial figures [24][25] - The emotional connection that audiences have with reunion stories may not align well with commercial endeavors, leading to potential backlash against those attempting to monetize their experiences [23][25]

Core Viewpoint - The article discusses the rise of "star second-generation" influencers in the live-streaming e-commerce space, highlighting the case of Wang Yichen, the daughter of the famous children's program host Jin Guizi, and her successful entry into the market leveraging her mother's fame [1][3][23]. Group 1: Wang Yichen's Journey - Wang Yichen, known as @金龟子的娃娃 on Douyin, began her journey in live-streaming e-commerce in 2022 and has since gained significant traction, with her account amassing 2.245 million followers [3][8]. - In 2024, her account conducted 154 live-streaming sessions, generating an estimated sales revenue between 77 million to 115 million yuan [3][10]. - The recent 30-day sales estimate for her account reached between 10 million to 25 million yuan, indicating a growing trend in her sales performance [3][10]. Group 2: Content and Audience Engagement - Wang Yichen's content primarily revolves around family life, motherhood, and daily interactions with her mother, Jin Guizi, which resonates well with her audience [4][6]. - The demographic of her followers is predominantly women aged 31 to 40, many of whom grew up watching her mother's shows, creating a strong emotional connection [9]. - Her live-streaming sessions maintain a frequency of three times a week, focusing on affordable daily products, which aligns with her audience's preferences [10][12]. Group 3: Industry Trends and Comparisons - The article notes that Wang Yichen is not alone; many star second-generation influencers are entering the live-streaming market, leveraging their parents' fame to gain initial traction [13][23]. - Other examples include influencers like Xiang Zuo and Ba Tu, who have also successfully transitioned into live-streaming e-commerce, showcasing the trend of celebrity offspring capitalizing on their family backgrounds [15][20]. - The live-streaming e-commerce industry is characterized by a blend of celebrity influence and the necessity for genuine engagement and quality content to maintain consumer trust [24][25].