Group 1 - The core idea of the news is that Emei Mountain A is launching a shareholder return activity in 2025 to enhance shareholder engagement and showcase its cultural and ecological tourism resources [1] - The shareholder return activity will take place from December 1, 2025, to January 31, 2026, excluding national holidays, and is open to individual shareholders holding 500 shares or more, as well as representatives from corporate shareholders [1] - The activity will offer various benefits including tickets, cable cars, hotels, hot springs, skiing, tea, and cultural products [1] Group 2 - Emei Mountain A is focusing on the integration of culture and tourism, infrastructure upgrades, and digital transformation to elevate its status from a traditional scenic area to a world-class tourism benchmark [2] - The company aims to diversify its revenue streams beyond traditional ticket and cable car sales by implementing an integrated marketing and cross-industry approach [2] - Emei Mountain A is expanding its business segments to include ticket sales, cable cars, hotels, tea, big data operations, cultural media, and travel agencies, transitioning to a diversified industry development model [2] Group 3 - To achieve its goal of becoming a globally renowned tourist destination, Emei Mountain A is investing over hundreds of millions in hardware upgrades through the "Three Stations and One Road" project [3] - The project includes the construction of three major stations and the completion of the scenic section of the Sichuan Zero Road, facilitating closed-loop tourism traffic [3] - Emei Mountain A has been advancing its digital transformation for over 20 years and is now entering a new phase of deep integration with AI, achieving a collaborative upgrade across multiple dimensions [3]

Financial Performance - In the first half of 2025, the company's operating revenue was approximately 457 million yuan, a year-on-year decrease of 10.07% [2] - The net profit attributable to shareholders was about 121 million yuan, down 8.48% year-on-year [2] - The net profit attributable to shareholders after deducting non-recurring gains and losses was approximately 119 million yuan, a decrease of 9.65% year-on-year [2] Industry Trends - The domestic tourism industry showed steady growth in the first half of 2025, with both domestic and inbound tourism increasing [2] - Consumer behavior has become more rational, with a preference for higher cost-performance travel options, leading to a slowdown in per capita spending growth [2] Visitor Statistics - The Emei Mountain scenic area received 2.0952 million visitors, a year-on-year decline of 6.5% [3] - Revenue from the mountain ticket business was approximately 122 million yuan, down 9.53% year-on-year [3] - Revenue from the passenger cableway business was about 185 million yuan, a decrease of 7.51% year-on-year [3] - Hotel business revenue was approximately 82.7253 million yuan, down 12.13% year-on-year [3] - Revenue from tea, smart tourism, and performance-related businesses totaled about 66.9447 million yuan, a decline of 15% year-on-year [3] Future Plans - The company plans to carefully research and formulate a work plan and measures for the second half of the year, aiming to achieve annual targets and maintain strategic focus for high-quality development [3]

Group 1 - The 2025 China Mountain Trail Running Open (Leshan·Emei Mountain Station) and the "Emei Travel Co., Ltd." Cup 2025 Emei Mountain Trail Challenge attracted over 4,500 trail runners from around the world to Sichuan Emei Mountain, a UNESCO World Heritage site [1] - Emei Mountain is actively creating new scenarios for the integration of sports and tourism, offering unique tourism routes that include intangible cultural heritage experiences, Zen tea tasting, and specialty cuisine, providing a full-service experience for participants and visitors [1] - Emei Mountain Tourism Co., Ltd. is focusing on transforming from a traditional cultural tourism enterprise to an emerging cultural tourism complex, enhancing its offerings in ticketing, hotels, cable cars, and tea industry, while also developing digital economy, immersive performances, educational tourism, and cultural media [1] Group 2 - The company is promoting the upgrade from traditional sightseeing to leisure vacations, health and wellness retreats, and cultural experiences, while continuously advancing the integration of sports and cultural tourism [1] - Emei Mountain has been actively participating in various sports events, including the China Super Football League, National Bridge Championship, Sichuan Provincial Games, and Leshan Marathon, aiming to build a "National Sports Tourism Demonstration Base" to enhance its influence and competitiveness in the international tourism market [1]