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一杯富硒茶的“出山路”
Zhong Guo Jing Ji Wang· 2025-12-18 05:48
稳定的销售渠道为企业发展注入了底气,王璇扩建了百吨级清洁化茶厂,产品从单一绿茶拓展至红茶、 白茶等30多个单品,年产能达30吨。更让她自豪的是,茶厂辐射范围从一个镇扩展到三个镇,带动茶农 也150户增至1200多户,户均年增收超2000元。"采茶期用工200多人,许多留守村民在家门口有了收 入。"王璇如是说。 平台数据让王璇看到更广阔的市场视野:广东、北京、江浙客户成为消费主力,不少医疗从业者等都成 了忠实顾客。"他们看重的是安康茶的富硒特质和水源地的纯净环境。"如今,企业年销售额突破百万 元,其中,平台团购单笔订单曾达200万元。王璇还发现,春茶上市、夏季降温消暑福利、节假日礼品 需求等形成了一波波销售高峰。 "我们的富硒茶品质极好,但过去只是'口袋茶',走不出秦巴山区。"在2025脱贫地区农副产品产销对接 活动上,陕西省安康市汉滨区德润天然富硒农产品开发有限公司总经理王璇的这句感慨,折射出许多脱 贫地区农副产品曾面临的共同困境。转机始于2021年——企业入驻"832平台"后,一杯来自南水北调水 源地的富硒茶,终于翻越群山,香飘全国。 "平台管得越严,我们销量反而越好!"王璇坦言,最初也曾担心严格的质量监管 ...
秦巴山乡绘就产业新画卷
Jin Rong Shi Bao· 2025-12-09 02:09
通过金融的持续助力,安康茶叶特色产业链形成集种植、加工、销售、文旅于一体的现代化产业体系。 安康市茶园面积达112万亩,茶叶产量5.1万吨,富硒茶区域公共品牌价值达52.23亿元,连续多年承 办"国际茶日"分会场活动,综合产值340亿元,带动约60.3万农民增收致富,带动人均增收3000元以 上。 近年来,中国人民银行安康市分行坚持以"货币政策工具+特色产业"为抓手,引导地方法人金融机构助 力桑蚕、富硒茶等特色产业链,实现农户增收、企业增效、产业升级。今年1至9月,该行引导金融机构 为重点产业链企业发放贷款15.13亿元,其中通过再贷款资金引导法人银行机构发放贷款6.22亿元。 织就增收致富"丰收锦" 石泉县某智能化养蚕工厂内,机械臂精准铺叶、环境参数实时监控,每批次50张小蚕共育实现集中饲 养。某缫丝企业内,过磅交付的农民络绎不绝,缫丝车间一排排机器飞速旋转,满载白厂丝的卡车即将 发运……这一派丰收景象的背后,有着金融活水灌溉万亩桑田、助力蚕茧产业"破茧成蝶"的不懈努力。 为破解桑蚕产业发展的融资难题,中国人民银行安康市分行引导石泉农商银行创新推出乡村振兴"特色 产业贷",推动地方政府出台专项办法,提供"风 ...
(活力中国调研行)“藏硒于地”变“硒富一方” 秦巴腹地铺就千亿产业黄金道
Zhong Guo Xin Wen Wang· 2025-07-11 09:48
Core Insights - The article highlights the development of the selenium-rich industry in the Qinba region of Shaanxi, particularly in Ankang, which is known as "China's Selenium Valley" due to its high selenium content in soil [1][4]. Industry Overview - Ankang is recognized as the largest natural selenium-rich area in China, with 81.87% of its soil containing medium to high levels of selenium [1]. - The local government and enterprises are focusing on transforming and upgrading the selenium-rich industry, leveraging unique natural resources and technological advancements [3][4]. Product Development - The China Selenium Industry Research Institute in Ankang showcases a variety of selenium-rich products, including selenium-rich tea, mineral water, and walnuts, which are gaining popularity both online and offline [3]. - Over 300 selenium-rich organic products have been developed, with the regional public brand value of "Ankang Selenium-rich Tea" reaching 5.223 billion yuan, ranking 19th nationally [4]. Economic Impact - The selenium-rich industry is becoming a significant driver of ecological economic development in Ankang, with over 600,000 people benefiting from the industry [4]. - The industry is projected to achieve a production value of 15.8 billion yuan in 2024 and is expected to reach 18 billion yuan by 2025 [4].
从“春茶独舞”到“三季飘香” 找准卖点 达州茶立足特色谋突围
Si Chuan Ri Bao· 2025-05-23 03:48
Core Viewpoint - The tea industry in Dazhou is transitioning from a focus on spring tea to a more diversified production model that includes summer and autumn tea, which is expected to significantly increase farmers' income and overall industry value [6][8]. Group 1: Industry Development - Dazhou is one of the 11 major tea-producing areas in the province, currently promoting the production of summer and autumn tea to enhance income for tea farmers, with an expected increase of nearly 1,000 yuan per mu [6][8]. - In 2022, Wanyuan produced 3,000 tons of summer and autumn tea, generating a value of 680 million yuan, which accounted for 32.1% of the local tea industry's total value of 2.12 billion yuan [8]. - The area is expected to increase summer and autumn tea production to 5,600 tons this year, contributing to higher overall industry value [8]. Group 2: Quality Improvement and Branding - Dazhou has achieved recognition at the recent Sichuan International Tea Expo, with Wanyuan being named one of the top ten counties for the revitalization of the refined Sichuan tea industry [9]. - The region has emphasized brand building and quality control, resulting in significant awards at the tea expo, including three special gold awards and 21 gold awards for various tea products [9][10]. - Dazhou's strategy includes promoting its unique selling points, such as being located in one of the country's major selenium-rich areas, to enhance market presence [10]. Group 3: Future Plans - Dazhou plans to continue developing its tea industry by enhancing processing capabilities and expanding market reach, aiming to increase the annual comprehensive value of the tea industry from 7.7 billion yuan to 12 billion yuan by 2027 [11].
陕西馆亮相第二十一届深圳文博会
Shan Xi Ri Bao· 2025-05-22 22:53
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened in Shenzhen, showcasing the theme "Digital Empowerment, Cultural Shaanxi" with various digital experience and cultural products [1] - The Shaanxi Pavilion featured a "virtual reality cinema" that utilizes XR technology, providing an immersive experience that traditional films cannot match, highlighting the integration of culture and technology in Shaanxi [1] - The immersive digital cultural tourism projects in Shaanxi are gaining attention, with the province leading the nation in the virtual reality film sector, as noted by a researcher from Zhejiang Province [1][2] Group 2 - The project "The Dusty Empire - The Tomb of Qin Shi Huang" is the first officially authorized digital creation project of a cultural heritage site in China, combining VR technology and digital space reconstruction [2] - Another project, "Awakening the East," will offer an immersive VR experience of the historical culture of the Qin Dynasty and will be launched in various landmark locations starting in 2026 [2] - Shaanxi's cultural industry is experiencing a new wave of development with over 1,500 products displayed at the fair, focusing on "Digital New Shaanxi" and "Cultural New Consumption" [2][3] Group 3 - The exhibition included over 1,500 products, featuring replicas of cultural relics and various creative cultural products that attracted significant interest [3] - The Xi'an National Version Museum showcased over 40 unique cultural products and interactive activities, emphasizing the cultural heritage and depth of Xi'an [4]