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“832平台”助力脱贫地区农副产品畅销全国
Xin Hua She· 2025-07-22 13:04
Core Insights - The "832 platform" has facilitated over 18 million yuan in sales of local agricultural products in the Ningxia region, showcasing its effectiveness in promoting rural products [1] - The platform operates under the guidance of several government bodies and aims to empower rural areas through a structured approach to marketing and sales [1][2] - The "832 platform" has initiated a "Rural Revitalization Public Welfare Action" plan, which has reached various provinces to enhance the promotion of agricultural products [1] Group 1 - The "832 platform" has significantly improved sales for companies like Ningxia Ruidan Garden Oil Peony Industry Co., which saw sales rise from 20,000 to 18 million yuan after joining the platform [1] - The platform has established a "dedicated personnel" system for companies, enabling them to independently plan promotional activities and improve sales performance [1][2] - The platform's success has led to increased demands for standardized production and operational practices among participating companies [1] Group 2 - Chongqing Heqisheng Agricultural Development Co. reported a sales increase to nearly 19 million yuan after investing in standardized processing facilities for local agricultural products [2] - The company has formed close partnerships with over 1,000 local farmers, resulting in an average annual income increase of over 5,000 yuan per household [2] - The "832 platform" has launched the "Hundred-Thousand Plan" online campaign to enhance brand exposure and promote quality agricultural products from impoverished regions [2]