（中国，东莞2025年6月20日）2025年华为开发者大会（HDC）正式开幕。大会宣布，HarmonyOS 6开发者Beta正式启动，并发布全新的互联架构、鸿蒙智 能体框架HMAF等，激发更多应用创新，为鸿蒙应用体验带来了更多可能。 华为通过更自然的交互方式、更强大的应用智能化自主能力、更高效的连续服 务闭环、更协同的多智能体合作，打造无处不在的智能体验。 作为鸿蒙系统级AI Agent，小艺和华为视频、华为音乐、华为阅读、华为浏览器和华为天气等鸿蒙应用相结合，更精准地捕捉用户意图，深度理解用户偏 好，为用户提供更加符合实际场景和需求的智能个性化影音内容资讯等数字内容体验创新。在日常生活中，从影音娱乐到读书看资讯，再到出行时看天气， 鸿蒙智能体都带来了大有不同的内容体验。 用户可以对小艺说某句影视台词或情节描述，如"我想看李白骑着白鹤飞上天"，或者让小艺推荐近期火热的《长安的荔枝》相关的歌单或唐朝探案类型小说 书单，或者向小艺提问"高考填报志愿"的相关内容、从深圳出差到哈尔滨的穿衣指南等，华为视频AI影视全能搜能快速精准搜索全网影视内容，并弹出卡片 让用户直接打开华为视频观看；华为音乐和华为阅读能够基于用户个 ...

Core Viewpoint - Huawei's Developer Conference 2025 (HDC2025) introduced the Harmony Agent Framework (HMAF) and the white paper titled "Agent Era, Harmony Applications Born Intelligent," marking a significant step towards integrating intelligent agents into the Harmony ecosystem [1][3]. Group 1: Harmony Agent Framework - The Harmony Agent Framework establishes a new value network for intelligent agents, providing structural support for the intelligent upgrade of third-party applications [6]. - Key components include new interaction methods for agents, upgraded protocols, efficient development processes, and enhanced security, facilitating deep collaboration between applications and agents within the Harmony system [6]. Group 2: Xiaoyi Intelligent Agent Open Platform - The Xiaoyi Intelligent Agent Open Platform aims to accelerate the evolution of Harmony applications into intelligent agents, offering comprehensive solutions that support various development models [9]. - Developers can access over 50 Harmony system plugins and utilize an upgraded intent framework to quickly implement multi-agent collaboration across different scenarios [12]. Group 3: Launch of Pioneer Intelligent Agents - The first batch of over 50 pioneer Harmony intelligent agents is set to launch, featuring capabilities such as generating clothing recommendations based on weather data and creating playlists through voice commands [13][15]. - Notable partners like Shenzhen Airlines and Ximalaya are also developing their intelligent agents, indicating a rapid expansion of the ecosystem [15]. Group 4: AI Capabilities and Integration - The Harmony system has integrated AI capabilities into over 4,000 applications, with 240+ standard intents connected to more than 470 services, enhancing the system's intelligent interaction capabilities [17]. - Xiaoyi has evolved into a more capable intelligent agent, offering features like real-time dialogue, AI photo editing, and contextual memory across various devices [17]. Group 5: Developer Engagement and Ecosystem Building - The Harmony Agent Framework and Xiaoyi Intelligent Agent Open Platform empower developers to easily access intelligent agent services, fostering a collaborative ecosystem for global developers and enterprises [19].

Core Viewpoint - Huawei officially launched the Harmony Agent Framework (HMAF) and the Xiaoyi Intelligent Agent Open Platform at the Huawei Developer Conference 2025 (HDC2025), marking the comprehensive entry of HarmonyOS into the "Agent Era" [1][10]. Group 1: AI Development and Framework - The advancement of AI technology is shifting from "passive response" to "active service," with Huawei's Harmony Agent Framework defining the interaction and collaboration paradigm between the operating system, Harmony applications, and intelligent agents [2]. - The new framework enables deep collaboration between the Xiaoyi system Agent and system AI capabilities, promoting the symbiotic development of applications and Agents, completing a full-cycle process from development to traffic distribution [2][4]. Group 2: Ecosystem and Developer Support - The Xiaoyi Intelligent Agent Open Platform serves as a one-stop development platform, providing easy access for developers, ecosystem partners, and individual creators to innovate and create various intelligent agents [6]. - Developers can leverage the built-in intent understanding framework to integrate AI large model technology, creating vertical or cross-scenario intelligent agent matrices [6]. Group 3: Application Integration and User Experience - Huawei's own applications, such as Huawei Weather, Huawei Music, and Huawei Browser, have adopted the Agent form, with over 50 pioneering Harmony intelligent agents already in development [8]. - For instance, the Huawei Weather app offers a weather assistant intelligent agent that provides professional forecasts and personalized recommendations, enhancing user experience [10]. - The Xiaoyi Intelligent Agent Market integrates various professional intelligent agents from leading AI companies, covering multiple scenarios to meet diverse user needs [10].

在广州冲击力广告有限公司的办公室里，创始人黄翼飞的桌上少见电脑文件堆叠，倒摆着几本心理学著作和几件新潮科技玩具。这位1995年出生的年轻掌舵 人，正和团队成员围坐在一起，讨论一个即将引爆社交媒体的互动装置设计——他的眼中闪烁着兴奋的光芒。在这个营销战场中，他正以独特视角掀起一 场"情绪革命"。 "破圈"基因：95后掌舵者的营销新思维 Z世代创业者最大的优势是什么？我觉得是'天然去边界'。"黄翼飞直言不讳。2021年，年仅26岁的他敏锐捕捉到传统广告模式与年轻群体间日益加深的鸿 沟，毅然创立广州冲击力广告有限公司。 华为天气X小天鹅事件营销： 无惧天气 洗事心晴 居家也能开烘趴，全国3月天气，回南天、沙尘暴、阴雨天、雾，不仅衣物污染晒不干，天气带来的综合 征，在衣物惊晒问题，也影响情绪，借助产品为衣物和心情放睛，烘干每一滴水珠，烘走坏天气情绪。 "营销场景不是广告牌或屏幕这些物理位置，而是用户注意力停留的每一刻。"黄翼飞这样定义他对"拓宽营销场景"的理解。冲击力团队策划的多个爆款案例 印证了这一理念： 城市级文旅营销： 爆改成都40岁老院落，联动30+品牌主理人，联合当地居民共同发起"给生活放个风"院落灵感生活 ...

破解流量焦虑： 鲸鸿动能引领全场景营销新范式。 封面来源 ｜ 视觉中国 去年国庆，西安大悦城用一场"破次元"特展，重新定义了商业空间的价值——7米高的路飞雕像与草帽团等身雕塑筑造超现实漫境，快闪店与展区无缝对 接，动漫情节跃然眼前。活动首日客流量突破10万、全网话题超1.2万次的背后，是Z世代用脚投票的结果。78%的参与者自发拍摄"角色共演"短视频， 证明 当营销场景成为"社交货币"，流量便不再是成本而是资产。 同年圣诞前后，上海恒隆广场的迪奥圣诞树火了。当华为手机用户靠近圣诞树时，小艺建议自动推送迪奥服务卡片，点击即可开启AR互动：探索迪奥"梦之 王国"的品牌故事、生成带个人署名的鎏金贺卡。超40%用户停留700秒的数据背后，是场景营销的另外一种表达： 让奢侈品不再局限于橱窗，而是流淌进 用户社交圈层。 当消费者在朋友圈晒出"DIOR圣诞合影"时， 品牌早已完成从曝光到心智的闭环。 2025年春节，某奶制品用一组拟人化TVC上演了一场"柔性场景革命"：将产品从传统的节日礼品升级为融入多元生活场景的"过年好搭子"，通过绑定包饺 子、走亲戚、同学会等春节子场景，将产品转化为春节叙事的"情感锚点"，成功将该奶制品 ...

1、TOP5 0赛道用户规模NO. 1APP | 序号 | 行业分类 | No.1 ADD 名称 | 2024年Q4平均MAU(万) | | --- | --- | --- | --- | | 1 | 即时语讲 | 6 微信 | 107,803.99 | | 2 | 综合电商 | 淘 淘宝 | 95,688.45 | | 3 | 短视频 | ct | 84,048.59 | | 4 | 地图导航 | ◀ 高德地图 | 83,970.16 | | 5 | 支付结算 | ま 支付宝 | 92,452.36 | | б | 输入法 | S 搜狗输入法 | 61,091.90 | | 7 | 在线视频 | D 腾讯视频 | 38,023.10 | | 8 | 终端天气 | C 华为天气 | 22.370.24 | | 9 | 浏览器 | △ QQ浏览器 | 43,039.14 | | 10 | 搜索引擎 | 総 百度 | 66,625.07 | | 1 I | 在线音乐 | (K) 酷狗音乐 | 22,799.73 | | 12 | 综合资讯 | 紧 今日头条 | 34,246.65 | | 13 | 手机银行 | ...