Core Insights - Huawei officially launched the HarmonyOS 6 developer Beta at the 2025 Huawei Developer Conference, introducing a new interconnected architecture and the Harmony Intelligent Body Framework (HMAF) to enhance application innovation and user experience [1] - The HarmonyOS AI Agent, Xiaoyi, integrates with various Huawei applications to better understand user preferences and provide personalized content experiences across different scenarios, from entertainment to travel [3][5] Group 1 - The new "bump" feature allows seamless interaction between different HarmonyOS devices, enhancing content sharing and user engagement in various contexts, such as gaming and music [8] - Huawei's Executive Director, Yu Chengdong, described the user experience with HarmonyOS as a "smile curve," indicating an initial positive impression that evolves into deeper user satisfaction over time [8] Group 2 - The HarmonyOS ecosystem aims to create a more intelligent lifestyle for consumers, emphasizing the importance of user experience and community participation in technological innovation and industry upgrades [8]

Core Viewpoint - Huawei officially launched the Harmony Agent Framework (HMAF) and the Xiaoyi Intelligent Agent Open Platform at the Huawei Developer Conference 2025 (HDC2025), marking the comprehensive entry of HarmonyOS into the "Agent Era" [1][10]. Group 1: AI Development and Framework - The advancement of AI technology is shifting from "passive response" to "active service," with Huawei's Harmony Agent Framework defining the interaction and collaboration paradigm between the operating system, Harmony applications, and intelligent agents [2]. - The new framework enables deep collaboration between the Xiaoyi system Agent and system AI capabilities, promoting the symbiotic development of applications and Agents, completing a full-cycle process from development to traffic distribution [2][4]. Group 2: Ecosystem and Developer Support - The Xiaoyi Intelligent Agent Open Platform serves as a one-stop development platform, providing easy access for developers, ecosystem partners, and individual creators to innovate and create various intelligent agents [6]. - Developers can leverage the built-in intent understanding framework to integrate AI large model technology, creating vertical or cross-scenario intelligent agent matrices [6]. Group 3: Application Integration and User Experience - Huawei's own applications, such as Huawei Weather, Huawei Music, and Huawei Browser, have adopted the Agent form, with over 50 pioneering Harmony intelligent agents already in development [8]. - For instance, the Huawei Weather app offers a weather assistant intelligent agent that provides professional forecasts and personalized recommendations, enhancing user experience [10]. - The Xiaoyi Intelligent Agent Market integrates various professional intelligent agents from leading AI companies, covering multiple scenarios to meet diverse user needs [10].

Core Insights - The article highlights the innovative marketing strategies of Guangzhou Impact Advertising Co., led by founder Huang Yifei, who emphasizes the importance of emotional engagement in marketing [1][11] - Huang Yifei, born in 1995, identifies the gap between traditional advertising and the younger generation, leading to the establishment of his company in 2021 [1][11] Group 1: Marketing Philosophy - Huang Yifei believes that the key advantage of Gen Z entrepreneurs is their ability to "naturally break boundaries" in marketing [1] - The company's name, "Impact," reflects its marketing philosophy of creating strong emotional "impacts" rather than subtle influences [1] - In an era of information overload, the company aims to create high-intensity marketing stimuli to capture attention [1] Group 2: Expanding Marketing Scenarios - Huang defines marketing scenarios as every moment where user attention is captured, not limited to physical advertising spaces [3] - Successful campaigns include a collaborative project in Chengdu that revitalized an old courtyard, integrating local culture and community engagement [3] Group 3: Cross-Industry Collaborations - The collaboration between KFC and Little Swan showcases a creative marketing approach that addresses the needs of young families [5] - The partnership effectively combines the strengths of both brands to resonate with the "lazy economy" and "quality living" trends [5] Group 4: Emotional Marketing Techniques - Huang emphasizes that successful marketing is fundamentally about winning over emotions [9] - The company has developed a three-layer operational system to amplify user emotions, as demonstrated in a public welfare project for children in rural areas [9] Group 5: Future of Marketing with AI - Huang expresses a forward-thinking perspective on the role of AI in marketing, viewing it as a reconstruction of marketing logic rather than just a tool upgrade [10] - The company is developing an "emotional computing engine" to analyze social media data for identifying emotional triggers [10] Group 6: Redefining Influence - Huang is redefining how influence is generated in marketing, focusing on deep emotional resonance rather than broad coverage [11] - The company is exploring the integration of AR interactions into everyday life, demonstrating adaptability in a rapidly changing marketing landscape [11]

破解流量焦虑： 鲸鸿动能引领全场景营销新范式。 封面来源 ｜ 视觉中国 去年国庆，西安大悦城用一场"破次元"特展，重新定义了商业空间的价值——7米高的路飞雕像与草帽团等身雕塑筑造超现实漫境，快闪店与展区无缝对 接，动漫情节跃然眼前。活动首日客流量突破10万、全网话题超1.2万次的背后，是Z世代用脚投票的结果。78%的参与者自发拍摄"角色共演"短视频， 证明 当营销场景成为"社交货币"，流量便不再是成本而是资产。 同年圣诞前后，上海恒隆广场的迪奥圣诞树火了。当华为手机用户靠近圣诞树时，小艺建议自动推送迪奥服务卡片，点击即可开启AR互动：探索迪奥"梦之 王国"的品牌故事、生成带个人署名的鎏金贺卡。超40%用户停留700秒的数据背后，是场景营销的另外一种表达： 让奢侈品不再局限于橱窗，而是流淌进 用户社交圈层。 当消费者在朋友圈晒出"DIOR圣诞合影"时， 品牌早已完成从曝光到心智的闭环。 2025年春节，某奶制品用一组拟人化TVC上演了一场"柔性场景革命"：将产品从传统的节日礼品升级为融入多元生活场景的"过年好搭子"，通过绑定包饺 子、走亲戚、同学会等春节子场景，将产品转化为春节叙事的"情感锚点"，成功将该奶制品 ...

1、TOP5 0赛道用户规模NO. 1APP | 序号 | 行业分类 | No.1 ADD 名称 | 2024年Q4平均MAU(万) | | --- | --- | --- | --- | | 1 | 即时语讲 | 6 微信 | 107,803.99 | | 2 | 综合电商 | 淘 淘宝 | 95,688.45 | | 3 | 短视频 | ct | 84,048.59 | | 4 | 地图导航 | ◀ 高德地图 | 83,970.16 | | 5 | 支付结算 | ま 支付宝 | 92,452.36 | | б | 输入法 | S 搜狗输入法 | 61,091.90 | | 7 | 在线视频 | D 腾讯视频 | 38,023.10 | | 8 | 终端天气 | C 华为天气 | 22.370.24 | | 9 | 浏览器 | △ QQ浏览器 | 43,039.14 | | 10 | 搜索引擎 | 総 百度 | 66,625.07 | | 1 I | 在线音乐 | (K) 酷狗音乐 | 22,799.73 | | 12 | 综合资讯 | 紧 今日头条 | 34,246.65 | | 13 | 手机银行 | ...