当前，中国洗护发行业稳步增长，智研咨询数据显示，2019年-2024年市场规模从573亿元增至678亿元。随着新一 代消费力量崛起，国人对洗护需求的更替正催生出新的消费热点，洗护市场正向功效化、专业化、精细化等方向 升级。 从市场竞争格局来看，国际巨头宝洁、欧莱雅、联合利华目前仍主导中国洗护发市场，这些品牌凭借成熟的研发 体系、强大的渠道铺设能力及全球化品牌影响力，一度掌控超60%的市场份额，形成垄断格局。京东2025年Q3洗 护发品类销量TOP10中，外资品牌占7席，淘宝双11预售阶段高端洗护赛道外资份额超80%。欧莱雅（卡诗）、资 生堂、汉高等国际品牌，凭借"专业"认知与历史沉淀，在高端市场占据用户心智。宝洁（海飞丝、潘婷）、联合 利华（清扬、力士）则在大众市场维持基本盘。国货品牌则处于"分散突围"阶段，行业TOP10中，只有阿道夫和 滋源两大国货品牌挺近，留给国货品牌集中突围的空间还很大。 在消费升级与健康意识深化的双重驱动下，中国洗护市场正经历从"清洁+基础护理"向以"科学养护"为核心的精细 化转型的变革期。从市场生态来看，近两年国货品牌加速布局洗护赛道，形成了集体发力的热潮：国货美妆品 牌"珀莱雅（ ...

New Product Launches - Pitaya launched a new line of swirl smoothie bowls using organic superfruits in single-serve frozen form [2][3] - Jianai introduced yogurt frozen treats in original and mango passion fruit flavors, with over 80% fresh milk content [6] - BIRKENSTOCK released the FLORIDA spring/summer collection, reinterpreting the classic sandal design [6] - Nestlé collaborated with Hongdu to create seasonal limited products inspired by the fragrance of Chinese gardenia [9] - Meco cup fruit tea announced the boy band Times Youth League as its new brand ambassador [11] - Xiaoguan Tea entered the fast-moving consumer goods market with a new product line [11] Industry Events - Lavazza opened its first university store at Fudan University, targeting the Gen Z demographic [11] - The popular cake brand Muxinshan opened 800 stores within a year of establishment [11] - Bubble Mart launched its first MEGA COLLECTION store in Chengdu [11] - Chinese colored contact lens brand LEMONADE expanded into the South Korean market [31] Financing Activities - Wailuo secured $60 million in financing, focusing on marketing technology services for consumer brands [18] - Bloobloom, a fashion eyewear brand, raised £3 million in a new funding round [20] - Chaxingren completed nearly 50 million yuan in angel round financing, aimed at technology development and capacity building [20] - IMCOCO Group, involved in the coconut water industry, announced a significant Pre-A round financing [22] Food and Beverage Innovations - Kay Tea launched a new line of instant iced tea powders aimed at the UK market [25] - Meiji introduced a salted lemon-flavored Bulgarian yogurt in Japan [26] - Kweichow Moutai announced a new high-end product series, featuring premium beef noodles [26] - Yuhua launched a new series of HPP (High Pressure Processing) products, including various fruit juices [27] Beauty and Personal Care Developments - FRED launched a new high-end jewelry collection for 2025, featuring 19 pieces [28][29] - Walmart plans to pilot a "beauty bar" project in 40 stores to enhance the shopping experience [31] - Huaxizi introduced a new lipstick series inspired by traditional Chinese culture [31]

Group 1 - The 29th CBE China Beauty Expo opened in Shanghai, attracting over 3200 beauty and personal care enterprises from around the world [1] - The oral care brand "Canban" from Xiaokuo Group showcased its star products including toothpaste, toothbrushes, mouthwash, and oral cleaning tools, drawing significant interest from potential partners [1] - The "Canban" brand introduced a new zeolite toothpaste, marking the first large-scale application of zeolite molecular sieve technology in toothpaste, which has received positive market feedback [1] Group 2 - Xiaokuo Group launched a new hair care brand "Arrow ABOUT FOCUS," aiming to advance the hair care market towards scientific health, fine management, and emotional healing [2] - The founder and CEO of Xiaokuo Group, Yin Kuo, emphasized the rise of domestic brands in the personal care market, which has traditionally been dominated by foreign brands [2] - Xiaokuo Group plans to focus on the personal care sector, particularly in oral care and hair care, to meet new consumer demands and enhance product experiences [2]