Group 1 - The company reported a robust revenue growth of 17.29% year-on-year, achieving an operating income of 4.108 billion yuan in H1 2025 [1] - The net profit attributable to the parent company reached 524 million yuan, reflecting a significant increase of 30.65% year-on-year [1] - The gross margin for H1 2025 was 75.52%, a slight decrease of 0.99 percentage points, while the net profit margin improved by 1.74 percentage points to 13.52% [1] Group 2 - The main brand, Han Shu, generated revenue of 3.344 billion yuan in H1 2025, marking a 14.3% increase, with significant sales from the Hong Man Yao and X Peptide series [2] - The second brand, Newpage, saw a remarkable revenue growth of 146.5% year-on-year, reaching 397 million yuan, achieving its annual sales target for 2024 [2] - The company is actively enhancing its online sales strategy, with self-operated online channels generating 3.421 billion yuan in revenue, a 24.6% increase, and accounting for 83.3% of total revenue [2] Group 3 - The company is expected to achieve net profits of 1.025 billion yuan, 1.286 billion yuan, and 1.566 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding PE ratios of 32, 26, and 21 [3]

Core Viewpoint - The company reported strong financial performance in H1 2025, with revenue of 4.108 billion yuan, a year-on-year increase of 17.3%, and a net profit of 556 million yuan, up 34.7% [1][2]. Group 1: Financial Performance - Revenue breakdown by brand shows that Han Shu generated 3.344 billion yuan, accounting for 81.4% of total revenue, with a year-on-year growth of 14.3% [1]. - Newpage achieved revenue of 397 million yuan, a significant increase of 146.5%, representing 9.6% of total revenue, driven by strong sales of its star products [1]. - One Leaf reported revenue of 89 million yuan, a decline of 29.0%, making up 2.2% of total revenue due to transformation adjustments [1]. - Red Little Elephant generated 159 million yuan, down 8.7%, accounting for 3.9% of total revenue, with a narrowing decline as brand strength improves [1]. Group 2: Strategic Initiatives - The company is implementing a "Six Six Strategy" focusing on six major sectors: mass skincare, maternal & child care, personal care, color cosmetics, functional skincare, and high-end skincare, aiming for sustainable development [2]. - The company’s gross margin decreased by 1.0 percentage points to 75.5%, while the net profit margin increased by 1.7 percentage points to 13.5%, indicating improved profitability [2]. - Sales expense ratio decreased by 0.7 percentage points to 56.9%, reflecting the release of scale effects [2]. Group 3: Future Outlook - The company forecasts net profits of 1.02 billion yuan, 1.28 billion yuan, and 1.55 billion yuan for 2025-2027, with year-on-year growth rates of 31.1%, 25.3%, and 20.9% respectively [2]. - The strong performance of the main brand Han Shu on Douyin has established significant brand momentum, with potential for other brands to replicate this success [2].

Group 1 - The core viewpoint of the news is that Shangmei Co., Ltd. reported strong financial performance for the first half of 2025, with significant revenue and profit growth, leading to a rise in stock price [1] - For the six months ending June 30, 2025, the company achieved a revenue of 4.108 billion yuan, a year-on-year increase of 17.29%, and a net profit attributable to shareholders of 524 million yuan, up 30.65% year-on-year [1] - The company plans to distribute an interim dividend of 0.5 yuan per share [1] Group 2 - The revenue from the Han Shu brand for the first half of 2025 was 3.344 billion yuan, an increase of 14.3% compared to 2.927 billion yuan in the first half of 2024, driven by brand upgrades and category expansion [1] - Han Shu maintained its leading position in the online beauty industry, ranking first in total gross merchandise value (GMV) on the Douyin platform and achieving the top spot in the "Douyin E-commerce Skincare Brand Overall Ranking H1" [1] - According to Haitong International, other brands under the company, such as Newpage, Yiyue, and Red Little Elephant, reported revenues of 397 million, 89 million, and 159 million yuan respectively, with Newpage showing a significant year-on-year growth of 146.5% [2]

Group 1 - The core viewpoint of the news is that 上美股份 (Shangmei Co., Ltd.) has shown significant growth in its mid-term performance for the first half of 2025, with a revenue increase of 17.29% year-on-year and a notable rise in shareholder profit by 30.65% [1] - For the first half of 2025, 韩束 (Hansu) contributed 33.44 billion yuan in revenue, up 14.3% from 29.27 billion yuan in the same period of 2024, driven by brand upgrades and category expansion [1] - 韩束 maintained its leading position in the online beauty industry, achieving the highest monthly GMV among beauty brands on the Douyin platform and ranking first in the "Douyin e-commerce skincare brand total list H1" [1] Group 2 - 海通国际 (Haitong International) reported that besides the 韩束 brand, the new brands newpage, 一叶子 (Yiyezi), and 红色小象 (Red Elephant) generated revenues of 3.97 billion, 0.89 billion, and 1.59 billion yuan respectively, with year-on-year changes of +146.5%, -29.0%, and -8.7% [2] - The revenue contribution from newpage increased by 5 percentage points year-on-year, making it the second-largest revenue contributor [2] - The repurchase rates for newpage on Tmall and Douyin were 54% and 53% respectively, showing increases of 6% and 16% year-on-year, with an average transaction value of approximately 130 yuan [2]

Core Viewpoint - The company reported a steady revenue growth in H1 2025, driven by its main brand Han Shu and the rapid growth of the sub-brand Yi Ye [1][2]. Revenue Performance - In H1 2025, the company achieved a revenue of 4.108 billion yuan, representing a year-on-year increase of 17.29% [1]. - Revenue breakdown by brand: - Han Shu: 3.344 billion yuan, up 14.27%, accounting for 81.40% of total revenue [1]. - Yi Ye: 397 million yuan, up 146.46%, accounting for 9.67% of total revenue [1]. - Hong Se Xiao Xiang: 159 million yuan, down 8.67%, accounting for 3.87% of total revenue [2]. - Yi Ye Zi: 89 million yuan, down 29.02%, accounting for 2.16% of total revenue [2]. Category Performance - Revenue by category: - Skincare: 3.424 billion yuan, up 10.15%, accounting for 83.35% of total revenue, mainly driven by Han Shu [2]. - Maternal and infant care: 557 million yuan, up 65.05%, accounting for 13.55% of total revenue, mainly driven by Yi Ye [2]. - Other categories: 127 million yuan, up 124.30%, accounting for 3.10% of total revenue [2]. Channel Performance - Revenue by channel: - Online channels: 3.809 billion yuan, up 20.09%, accounting for 92.71% of total revenue, with online self-operated sales at 3.421 billion yuan, up 24.62% [2]. - Offline channels: 269 million yuan, down 10.64%, accounting for 6.54% of total revenue [2]. - Other channels: 31 million yuan, up 1.33%, accounting for 0.74% of total revenue [2]. Profitability - The company maintained a stable gross margin of 75.52%, down 0.99 percentage points, and a net profit margin of 12.76%, up 1.30 percentage points [3]. - The increase in net profit margin is attributed to other income and gains reaching 179 million yuan, up 358% [3]. Investment Outlook - The company focuses on a multi-brand strategy, with Han Shu's brand strength expected to continue growing through category expansion and channel development [3]. - Revenue projections for 2025-2027 are 8.511 billion yuan, 10.412 billion yuan, and 12.541 billion yuan, with net profits of 1.054 billion yuan, 1.340 billion yuan, and 1.671 billion yuan respectively [3].

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company has shown impressive performance in H1 2025, with revenue reaching 4.108 billion RMB, a year-on-year increase of 17.3%, and a net profit of 556 million RMB, up 34.7% year-on-year [8] - The multi-brand strategy is effectively driving revenue growth, with the main brand, 韩束 (Han Shu), generating 3.344 billion RMB in revenue, a 14.3% increase, and maintaining a leading position in online beauty sales [8] - The company is implementing a "Six Six Strategy" to focus on six major segments, aiming for sustainable development and expanding its business boundaries [8] - The net profit margin has improved, with a net profit margin of 13.5% in H1 2025, an increase of 1.7 percentage points year-on-year [8] - Future earnings forecasts indicate a strong growth trajectory, with expected net profits of 1.024 billion RMB in 2025, representing a 31.1% year-on-year increase [9] Financial Summary - Revenue projections for 2025 are estimated at 8.679 billion RMB, with a growth rate of 27.8% [7] - The company’s gross margin is projected to be 76.8% in 2025, reflecting a slight increase from previous years [9] - The return on equity (ROE) is expected to be 31.8% in 2025, indicating strong profitability [7]

Core Viewpoint - The company reported strong revenue and profit growth for the first half of 2025, with a 17.3% increase in revenue and a 30.6% increase in net profit attributable to shareholders, indicating robust operational performance and market positioning [1][2]. Financial Performance - The company achieved a revenue of 4.11 billion RMB and a net profit of 520 million RMB in the first half of 2025, with an EPS of 1.32 RMB [1]. - The gross margin decreased by 1 percentage point to 75.5%, while the expense ratio remained stable at 63.2% [2]. - Inventory increased by 7.2% year-on-year to 680 million RMB, with inventory turnover days decreasing by 5 days to 249 days [2]. - Operating net cash flow grew significantly by 77.5% to 390 million RMB [2]. Brand and Product Development - The main brand, Han Shu, maintained its leading position on the Douyin platform, ranking first among beauty brands and expanding its product line with new offerings [3]. - The company is actively pursuing a multi-brand strategy, launching new brands in various categories, including skincare, maternal and infant care, and cosmetics [3]. - New brands such as An Min You for sensitive skin and a high-end anti-aging brand TAZU are in development, alongside collaborations with well-known IPs for maternal and infant products [3]. Market Strategy and Outlook - The company is expected to benefit from its multi-brand strategy, which is anticipated to inject new growth momentum and enhance operational efficiency and profit margins [4]. - Profit forecasts for 2025, 2026, and 2027 have been adjusted upward to 1.16 billion RMB, 1.47 billion RMB, and 1.83 billion RMB, respectively, reflecting confidence in the company's growth trajectory [4].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown strong performance with a 17.3% year-on-year increase in revenue and a 30.6% increase in net profit for the first half of 2025 [4][5] - The main brand, Han Shu, continues to perform well, leading the beauty brand rankings on Douyin and expanding its product line [7][8] - The multi-brand strategy is expected to drive new growth momentum, with several potential brands in the pipeline [8] Financial Performance - For the first half of 2025, the company achieved revenue of 4.11 billion RMB and a net profit of 520 million RMB, with an EPS of 1.32 RMB [4] - Revenue growth by brand: Han Shu increased by 14.3%, while New Page saw a significant increase of 146% [5] - Online sales grew by 20.1%, while offline sales decreased by 10.6% [5] Profitability and Cost Structure - The gross margin for the first half of 2025 decreased by 1 percentage point to 75.5% [6] - Operating cash flow increased significantly by 77.5% year-on-year to 390 million RMB [6] Future Projections - The company expects to achieve net profits of 1.16 billion RMB in 2025, with a growth rate of 48.4% [9] - The projected P/E ratios for 2025 and 2026 are 29 and 23, respectively [8][9] Brand Development - The company is expanding its brand portfolio, including new skincare and baby care brands, and is collaborating with well-known IPs for product launches [8]

Core Viewpoint - The company expects a significant increase in net profit for the first half of 2025, driven by optimized channel and brand structures, leading to better-than-expected profit margins. Group 1: Revenue and Profit Forecast - The company forecasts revenue for 1H25 to be between 4.09 billion and 4.11 billion yuan, representing a year-on-year increase of 16.8% to 17.3% [1] - The expected net profit for 1H25 is projected to be between 540 million and 560 million yuan, indicating a year-on-year growth of 30.9% to 35.8% [1] - The anticipated net profit margin for 1H25 is 13.4%, calculated based on the midpoint of the profit forecast [1] Group 2: Brand and Product Performance - The Han Shu brand has successfully expanded its product lines, with the proportion of its main product series decreasing to over 60%, while the share of secondary products has increased to approximately 15% [1] - Newpage continues to show strong growth, with a GMV increase of over 140% across major platforms in 1H25 [1] - The company is also seeing growth in its new brands, such as Anminyou and Hongse Xiaoxiang, which are progressing well [1] Group 3: Profitability and Channel Optimization - Han Shu has optimized its channel structure, resulting in a significant improvement in profit margins, with the proportion of GMV from Douyin decreasing by 30 percentage points to 20% [2] - The overall profit margin for the company is expected to improve by 1.6 percentage points year-on-year to 13.4% due to the increased share of higher-margin brands like Newpage [2] Group 4: Future Growth and Brand Expansion - The company plans to continue expanding its brand matrix, having launched new brands in May and August, with further launches planned for the second half of 2025 [3] - The long-term strategy includes focusing on six major brands across skincare, hair care, and maternal and infant products over the next three years [3] - The company aims to establish a multi-brand, multi-category cosmetics group, indicating a broad growth potential in the market [3] Group 5: Earnings Forecast and Valuation - The company has raised its net profit forecasts for 2025 and 2026 by 13% each, now estimating 1.13 billion and 1.39 billion yuan respectively [3] - The current stock price corresponds to a P/E ratio of 27x for 2025 and 22x for 2026, with a target price increase of 15% to 98 HKD, suggesting a 20% upside potential [3]

Summary of Shangmei Co., Ltd. Conference Call Company Overview - Shangmei Co., Ltd. is a leading multi-brand cosmetics company in China, with its main brand, Han Shu, generating 56 billion yuan in revenue for 2024, accounting for 82% of total revenue [2][4] - The company adheres to a multi-brand group strategy and plans to expand into six major cosmetics categories over the next decade, including mass skincare, personal care, maternal and infant products, medical skincare, color cosmetics, and high-end skincare [2][4] Financial Performance - For the first half of 2025, Shangmei Co., Ltd. reported impressive performance, with a compound annual growth rate (CAGR) of 60% in revenue and 130% in net profit attributable to shareholders [2][5] - The Douyin channel revenue is projected to recover from 2.7 billion yuan in 2022 to 5-6 billion yuan in 2024, indicating strong growth in online sales [2][5][6] Development Stages - The company's development can be divided into four stages: 1. **Startup Phase (2003-2007)**: Establishment of the Han Shu brand 2. **Rapid Growth Phase (2008-2018)**: Expansion through CS and e-commerce channels 3. **Adjustment Phase (2019-2022)**: Challenges in offline channels and online positioning 4. **Transformation Breakthrough Phase (2023-Present)**: Focus on box sets and Douyin strategies leading to high growth [7][8] Management and Ownership - As of the end of 2024, the founder holds over 60% of the shares, ensuring concentrated control and stability within the company [2][7] - The management team is relatively young, with most core executives under 50 years old, and the inclusion of professional managers supports the group's development [7] Marketing Strategies - The company employs celebrity endorsements and sponsors popular variety shows to enhance brand visibility [9] - It has successfully utilized live e-commerce and launched differentiated products like the Hongmai Oxygen Box to meet the needs of the Douyin market [9][10] Supply Chain and Pricing Strategy - Shangmei Co., Ltd. has developed its own supply chain since 2006, with production bases in Suzhou, Shanghai, and overseas, allowing for competitive pricing and improved gross margins [10] - The company uses high cost-performance promotions to attract consumers, successfully applying these strategies in both traditional and online channels [10] Future Development Outlook - Future growth is expected in three core areas: multi-category expansion, all-channel strategy, and multi-brand development [11] - The Han Shu brand is expanding its product lines, including new essence products and the X peptide series, while also enhancing its presence in various channels [11][12][13] Sub-brands and New Initiatives - The company has traditional sub-brands like Yiyezi and Hongse Xiaoxiang, and has launched new brands such as New Page, which focuses on infant skincare [14] - New Page achieved 380 million yuan in revenue in 2024, indicating strong growth potential [14] Overall Performance and Future Expectations - In the first half of 2025, the company's net profit margin improved significantly, supported by multi-category and all-channel expansion [15] - The diversified coverage of sub-brands is expected to bolster the group's development, indicating a positive outlook for future growth [15]