| 日期 | 回购股数（万股） | 回购最高价（港元） | 回购最低价（港元） | 回购金额（万港元） | | --- | --- | --- | --- | --- | | 2026.01.16 | 590.00 | 37.200 | 37.080 | 21914.19 | | 2026.01.15 | 390.00 | 37.920 | 37.860 | 14777.98 | | 2026.01.14 | 400.00 | 37.800 | 37.720 | 15109.00 | | 2026.01.13 | 400.00 | 38.040 | 37.940 | 15200.88 | | 2026.01.09 | 400.00 | 37.920 | 37.740 | 15132.64 | | 2026.01.08 | 500.00 | 38.160 | 38.040 | 19057.99 | | 2026.01.07 | 390.00 | 38.200 | 38.120 | 14883.60 | | 2026.01.06 | 385.00 | 38.900 | 38.860 | 14967.00 | | ...

小米联合创始人林斌再次计划减持。 12月28日，小米（1810.HK）公告称，获公司联合创始人、执行董事、副董事长林斌通知，林斌计划自2026年12月开始，在符合相关法律法规以及香港联 合交易所有限公司证券上市规则相关要求的前提下，每12个月出售金额不超过5亿美元的本公司B类普通股，累计出售总金额不超过20亿美元的本公司B类 普通股。 小米指出，林斌减持计划所得款项主要用于成立投资基金公司。林斌对本集团业务前景充满信心并将长期服务于本集团。 根据小米2025年中期报告披露，林斌直接或间接持有小米约18.81亿股B类股份以及约4.49亿A类股票，按照最新股价39.22港元计算，持有市值约913.83亿 港元。 小米集团官网信息显示，林斌2010年和雷军一起共同创办公司，出任公司总裁直至2019年，之后出任副董事长。证券时报记者注意到，在小米集团管理层 排名中，林斌位居第二位，仅次于创始人、董事长兼CEO雷军。 事实上，这并非林斌首次减持小米，此前他已累计套现超85亿港元。 早在2019年8月，林斌曾连续减持小米股票，合计卖出4131.34万股，套现约3.7亿港元。随后，小米集团发布公告称，收到林斌的承诺函，承诺 ...

Group 1: Brand Going Global - The transformation of brand export from OEM to independent brands is highlighted, with a focus on building a global brand value system [2] - Anta Sports has successfully transitioned from "Made in China" to "Created in China," achieving a revenue of 62.36 billion yuan in 2023, with over 40% contributed by the FILA brand [2] - Perfect Diary's localized marketing strategy in Southeast Asia, including tailored product lines and collaborations with local KOLs, has led to significant market presence [2] Group 2: Digital Marketing Localization - The importance of localized digital marketing strategies is emphasized, with different preferred platforms in various regions, such as Amazon in North America and Shopee in Southeast Asia [3] - Companies face challenges like IP address restrictions in cross-border digital marketing, and services like IPFLY provide stable overseas IP resources to enhance marketing effectiveness [3] Group 3: Cultural Going Global - Cultural export is crucial for emotional connections with global consumers, exemplified by Pop Mart's success in creating universally appealing IP characters, achieving overseas revenue of 1.066 billion yuan in 2023, a 134.9% increase [5] - The integration of traditional Chinese culture with modern trends, as seen in Li Ning's "Wudao" series at Paris Fashion Week, showcases a confident cultural expression [5] Group 4: Storytelling in Content Marketing - High-quality consumer brands need to use storytelling to convey brand values, with Xiaomi's success in India attributed to its relatable brand narrative [6] - Huaxizi's marketing strategy, showcasing traditional Chinese craftsmanship through engaging video content, has garnered over 20 million views [6] Group 5: Service Going Global - The establishment of a global service system is a significant challenge, with Haier's localized operations in various markets serving as a model [7] - SHEIN's success is linked to its robust supply chain and customer service, including local warehouses for quick delivery and multilingual support [7] Group 6: Digital Service Innovation - The need for digital technology to enhance service efficiency and quality in cross-border e-commerce is highlighted, with intelligent order management systems being essential for handling diverse international requirements [9] - IPFLY's dynamic residential proxy services facilitate market research and service optimization across over 190 countries [9] Group 7: Three-Dimensional Integration - The interdependence of brand, culture, and service in global strategies is illustrated by Miniso's model of "Japanese design, Chinese manufacturing, global sales," with over 5,400 stores worldwide by the end of 2023 [10] - Maintaining strategic consistency while adapting to local market characteristics is crucial for success in global markets [10] Group 8: Conclusion - The journey of high-quality consumer brands going global is a systematic process, with brand, culture, and service working together to enhance global competitiveness [12] - The future looks promising for Chinese high-quality consumer brands as they leverage digital technology and evolving global markets to create comprehensive export strategies [12]