值得一提的是，2026年服贸会将在部分专题展区首次增设出海专区，展示我国对外贸易，特别是服务出 海、技术出海的案例和成果。届时，专业机构将在现场向各类参展参会企业提供跨境法律、税务、知识 产权等领域的政策解读、风险咨询等服务。驻华使馆、海外商协会等将设立"国别服务窗口"，助力供需 对接及企业出海。2026年服贸会还将广泛邀请中小企业参展，并提供定制化服务，为中小企业提供展 示、推介、洽谈合作的平台。 北京商报讯（记者 徐慧）12月26日召开的2026年中国国际服务贸易交易会（以下简称"服贸会"）媒体 吹风会上，北京市国际服务贸易事务中心副主任万薇薇介绍，2026年服贸会将于9月9日至13日举办，会 期5天，地点仍在北京首钢园。首钢园也正在为打造服贸会永久会址进行升级改造。9月，融合展览、会 议、洽谈与文化活动功能为一体的多功能特色"会展小镇"将与观众见面。目前，各项筹备工作正在紧锣 密鼓进行中。 据介绍，2026年服贸会将继续高规格举办全球服务贸易峰会，设置专题展，广泛邀请各方设展办会、洽 商合作，举办丰富的配套活动。目前，已有挪威、斯洛伐克、世界知识产权组织、世界贸易中心协会等 10余个国家和国际组织计划继 ...

Group 1: Brand Going Global - The transformation of brand export from OEM to independent brands is highlighted, with a focus on building a global brand value system [2] - Anta Sports has successfully transitioned from "Made in China" to "Created in China," achieving a revenue of 62.36 billion yuan in 2023, with over 40% contributed by the FILA brand [2] - Perfect Diary's localized marketing strategy in Southeast Asia, including tailored product lines and collaborations with local KOLs, has led to significant market presence [2] Group 2: Digital Marketing Localization - The importance of localized digital marketing strategies is emphasized, with different preferred platforms in various regions, such as Amazon in North America and Shopee in Southeast Asia [3] - Companies face challenges like IP address restrictions in cross-border digital marketing, and services like IPFLY provide stable overseas IP resources to enhance marketing effectiveness [3] Group 3: Cultural Going Global - Cultural export is crucial for emotional connections with global consumers, exemplified by Pop Mart's success in creating universally appealing IP characters, achieving overseas revenue of 1.066 billion yuan in 2023, a 134.9% increase [5] - The integration of traditional Chinese culture with modern trends, as seen in Li Ning's "Wudao" series at Paris Fashion Week, showcases a confident cultural expression [5] Group 4: Storytelling in Content Marketing - High-quality consumer brands need to use storytelling to convey brand values, with Xiaomi's success in India attributed to its relatable brand narrative [6] - Huaxizi's marketing strategy, showcasing traditional Chinese craftsmanship through engaging video content, has garnered over 20 million views [6] Group 5: Service Going Global - The establishment of a global service system is a significant challenge, with Haier's localized operations in various markets serving as a model [7] - SHEIN's success is linked to its robust supply chain and customer service, including local warehouses for quick delivery and multilingual support [7] Group 6: Digital Service Innovation - The need for digital technology to enhance service efficiency and quality in cross-border e-commerce is highlighted, with intelligent order management systems being essential for handling diverse international requirements [9] - IPFLY's dynamic residential proxy services facilitate market research and service optimization across over 190 countries [9] Group 7: Three-Dimensional Integration - The interdependence of brand, culture, and service in global strategies is illustrated by Miniso's model of "Japanese design, Chinese manufacturing, global sales," with over 5,400 stores worldwide by the end of 2023 [10] - Maintaining strategic consistency while adapting to local market characteristics is crucial for success in global markets [10] Group 8: Conclusion - The journey of high-quality consumer brands going global is a systematic process, with brand, culture, and service working together to enhance global competitiveness [12] - The future looks promising for Chinese high-quality consumer brands as they leverage digital technology and evolving global markets to create comprehensive export strategies [12]

Core Insights - Qiaoyin City Management Co., Ltd. reported a net profit attributable to shareholders of 125 million yuan for the first half of 2025, with a non-recurring net profit of 131 million yuan, showing improvement in operating cash flow year-on-year [1] - The company's success is attributed to the deep implementation of digital management, utilizing a self-developed integrated platform for finance, taxation, and operations, which has led to cost reduction and efficiency enhancement [1] - Qiaoyin has secured significant contracts in urban services, including a 291 million yuan project in Putian and a 195 million yuan project in Beihai, while also expanding into property management with eight new projects [1] - The company is also expanding its digital urban service capabilities internationally, signing a $200 million intent order with the UAE's THi Group, targeting the Middle Eastern urban service market [1] Financial Performance - Achieved a net profit of 125 million yuan and a non-recurring net profit of 131 million yuan in H1 2025 [1] - Operating cash flow has shown year-on-year improvement [1] Business Development - Secured urban service projects worth 291 million yuan in Putian and 195 million yuan in Beihai [1] - Expanded into property management with eight new projects, ensuring a robust order backlog [1] International Expansion - Signed a $200 million intent order with THi Group in the UAE, marking a significant step in internationalization [1] - Aims to tap into the Middle Eastern urban service market, leveraging experience in AI applications and full-scenario operations [1]

Group 1: Industry Trends and Observations - The "2025 High-Quality Consumption Brand TOP 100" initiative aims to boost economic development and consumer confidence by focusing on nine key sectors including beauty economy, sports and outdoor, food and health, smart consumer electronics, pet economy, experience economy, interest consumption, cross-border expansion, and consumption technology [2] - The report highlights the evolution of Chinese enterprises from OEM (Original Equipment Manufacturer) to ODM (Original Design Manufacturer) and finally to OBM (Own Brand Manufacturer), indicating a shift towards self-owned brands that can command higher profit margins [5][6] - By 2025, the brandization rate for China's B2C and B2B outbound sectors is projected to reach 20%-30% and 13%-20%, respectively, reflecting a significant increase from 2022 [5] Group 2: Market Expansion Strategies - Chinese brands are increasingly focusing on global market opportunities, with a notable shift from merely pursuing sales to emphasizing long-term brand building and value transmission [6][9] - Successful case studies, such as the cleaning robot company Ecovacs, illustrate the importance of localizing products to meet diverse consumer needs across different regions [9][10] - The pet industry is highlighted as a growing sector, with exports to the EU, ASEAN, and the US showing significant growth, particularly in emerging markets where competition is less saturated [12][13] Group 3: Cultural and Service Exports - The report identifies three main directions for Chinese enterprises going abroad: brand export, cultural export, and service export, with a focus on building self-owned brands to enhance product value [15] - The cultural export of Chinese toys, particularly in the US and Southeast Asia, is gaining traction, with a growing consumer base that resonates with local culture [18][19] - Chinese food and beverage brands, such as Haidilao, are leveraging their cultural identity and operational efficiency to expand into international markets [22]