证券时报·数据宝统计显示，12月2日有49家香港上市公司进行了股份回购，合计回购2442.71万股，回购 金额8.79亿港元。 腾讯控股回购数量102.80万股，回购金额6.36亿港元，回购最高价为625.500港元，最低价为615.500港 元，年内累计回购金额679.58亿港元；小米集团-W回购数量250.00万股，回购金额1.02亿港元，回购最 高价为40.720港元，最低价为40.500港元，年内累计回购金额35.41亿港元；中远海控回购数量300.00万 股，回购金额4105.30万港元，回购最高价为13.810港元，最低价为13.620港元，年内累计回购金额59.88 亿港元。 | | | 值得关注的是，本次回购6.36亿港元的腾讯控股，年内则进行多次回购，合计回购金额为679.58亿港 元。（数据宝） （文章来源：证券时报网） 12月2日港股公司回购一览 | 代码 | 简称 | 回购股数 | 回购金额 | 回购最高价 | 回购最低价 | 年内累计回购金额 | | --- | --- | --- | --- | --- | --- | --- | | | | （万股） | （万港元） | （港元） ...

Core Viewpoint - The article discusses the public relations crisis faced by the brand Arc'teryx after a controversial fireworks event in the Himalayas, questioning how such an event passed through approval processes and highlighting the disconnect between corporate decision-making and public perception [1][3][27]. Group 1: Event Overview - Arc'teryx organized a large-scale fireworks event in the Himalayas, which has drawn significant public backlash and raised questions about the environmental impact [1][3]. - The event was executed by renowned artist Cai Guoqiang, indicating a high level of investment and ambition behind the marketing strategy [3][4]. Group 2: Approval Process - The event required multiple layers of approval, suggesting that many individuals within the company were involved in the decision-making process [4][5]. - There are two possibilities regarding the approval: either no one recognized the potential issues, or a key decision-maker overruled any objections [6]. Group 3: Information Echo Chamber - The article highlights the concept of an "information echo chamber," where companies may only engage with a limited audience, leading to a skewed understanding of public sentiment [8][9]. - This phenomenon is exacerbated by social media algorithms that create a more pronounced echo chamber effect, making it difficult for brands to gauge genuine public opinion [9][10]. Group 4: Marketing Strategies - The article categorizes marketing strategies into three types: private domain, semi-public, and fully public, emphasizing the risks of relying solely on closed-loop communication [15][16]. - Arc'teryx, as a high-end outdoor brand, may have mistakenly believed that targeting a specific audience was sufficient, neglecting broader public perception [17][18]. Group 5: Public Response and Brand Image - The backlash against Arc'teryx mirrors previous public relations failures, such as the case of Baiguoyuan, where a disconnect between brand messaging and consumer expectations led to negative reactions [10][12]. - The article suggests that brands must engage with a wider audience to avoid misjudging public sentiment and to improve their marketing strategies [24][25]. Group 6: Recommendations for Improvement - To break free from the information echo chamber, companies should actively seek out diverse feedback from non-fans and critics, which can inform better marketing decisions [24][25]. - Regularly monitoring social media platforms, particularly Weibo, can provide valuable insights into public opinion and help brands adjust their strategies accordingly [25][26].